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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

3.84  ·  Rating details ·  3,851 ratings  ·  346 reviews
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle lif ...more
Paperback, 176 pages
Published March 12th 2012 by Phaidon Press (first published January 1st 2012)
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May 04, 2013 rated it it was ok
If I were to rename this book, it would probably be "Damn Bad Advice (that is, in large part, based on nonsensical conjecture)". While George Lois is certainly a talented advertiser and author (the book is, if nothing else, entertaining) much of the advice offered in this book is nonsensical, and in some cases not even advice at all. I'm not sure there's a piece of advice in here that isn't already immediately apparent to anyone with any semblance of critical thinking skills. Of the 120 points i ...more
Jan 05, 2013 rated it it was ok
While it says (For People with Talent), it is mainly focused on the "traditional advertising" world. Nevertheless, the writer has a great sense of doing things the right way. ...more
Jun 13, 2012 rated it it was amazing
This is a short book packed with awesome tid bits about creativity and marketing. I read it cover to cover. At times, the book was so spot on and insightful that I slammed it shut with anxiety. Holy cow, this is so good it's scary. Right after I was done reading it, I pulled out a notepad and began shooting out ideas. ...more
Apr 03, 2020 rated it did not like it
This book was horrible and the only saving grace is that it reminded me that choosing not to work in advertising was a wise move.

I picked this up at the bookstore because I'd seen it on many "essential reading" lists for designers. I opened it to #86: Keep up the fight against racism, no matter what the cost. That struck me as unusually down-to-earth for a design book, so I bought it.

Lois fakes inclusiveness and seeks to push back against the way the public views advertising after binging seven
Stephanie Marie
Dec 23, 2012 rated it liked it
Shelves: design
This book is a great motivator. It boasts a clean, fun design, it's easy to read (in one sitting or spread out over a week where you really need a kick in the pants), and is straightforward. George knows what he knows and that's all there is to it.

At first, I was thrown off by the numbered list format of the book-- I was expecting something more traditional-- but it was great. It made it very light and easily digestible. George's writing style is aggressive, in your face, and matter-of-fact-- s
Jan 22, 2016 rated it did not like it
Not so "damn good". Most of the advice is either thinly veiled career boasting or something you should already know if you've progressed beyond the first year of marketing or design school. The book reads like a giant run-on sentence of "do more and do better" without actually giving insight into how to do this other than to "try". I've read more creative insight in a dry textbook, which is very disappointing because George Lois is talented and accomplished in his career.
There are many examples
May 18, 2022 rated it it was ok
It was an entertaining train/waiting queue/gap between classes read for a day but nothing quite tangible to take away. In short it proclaimed: be true to yourself and don’t let anyone’s doubts prove you wrong. I just saved you 10€ and a few hours of reading.
Isaac Velazquez
Aug 27, 2022 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Jan 25, 2014 rated it it was amazing
I read this book while I was backpacking through Europe right after I finished 5 years of Architecture school. I was in a place where you realize you've been pushed into the real world and you barely know how to swim. You haven't figured anything out yet.
This book gave me 'Damn Good Advice' that I still go through at times when no one else can say the right thing. It's fresh and in-your-face. I loved how clear and to the point his writing style is. No BS, just like talking to the author in his l
Aug 31, 2013 rated it it was amazing
A book I would recommend to anybody going into any creative field. Clear, specific, bold advice for making things happen in your career and feeling good about yourself. Written by George Lois, who can only be described as the original Mad Man... He vehemently denies any connection to the show, but if you subtract the philandering, drinking in the workplace and other generally frowned-upon activities, some of the stories Lois tells could be right out of the T.V. show. Brilliant and inspiring word ...more
Oct 08, 2014 rated it it was amazing
Damn ! A great book !
.*°°*✨Joy Sourri✨*°°*.
I can say that it didn’t really cut a swath in the beginning !! That changed along the way !!! Awesome immediacy and honesty that makes you feel uncomfortable but you really enjoy it !! With audacity and conciseness, George Louis penetrates your mind like with a bullet and he reveals you his secrets !! He may not give you solutions, but he “kicks” you in an intense way to show you that if you want your talent and your hard work to be recognized you need the kind of “Greek tsampouka” and lots of ...more
Sheen Pandita
Aug 18, 2021 rated it it was ok
This book and the advice in it has not aged well.
Mainly dealing with advertising world, of which the author is a big name, the advice largely stereotypical does not hold true, also in some parts the person seems to be gloating of his own achievements while claiming to never display clout.
Nevertheless, decent read, give you material to think about and what you want from life as a person with creative talent.
Diana Stefanescu
As an advertising professional, I can only admit being completely mesmerized by George’s attitude, work and accomplishments. Nevertheless, I do believe his advice belongs to a different advertising age. The field is constantly changing and very few things are universally correct. Putting that aside, I had a great time reading this and I ended up feeling more in love with my job than ever.
Pola Changnon
Jan 18, 2021 rated it liked it
Perfect for start of the year! A recommitment to instinct, experience and good creative. Thx George.
Only 3 because it’s a bit thin.
Feb 10, 2015 rated it really liked it
Picked this up yesterday afternoon while in the library aimlessly looking for inspiration and ended up reading the whole thing. Lois shares his advice on creativity, hard work and big ideas, gleaned over a 50+-year career in advertising. He claims to take the show Mad Men as a personal insult, but it's hard not to be reminded of just a teensy little bit of Don Draper while reading Lois' thoughts on having absolute confidence in your work and selling your ideas. Anyway, it's a visually striking b ...more
Dan Nietsche
Jan 08, 2019 rated it it was ok
The tragedy of this book is that of a man who continually tells you to have the 'big idea' or go home actually sells you old rope. The book is what I'd consider quite 'American'. It's flashy, it's loud, it's PERFECT for advertising.

But the man is so clearly a product of his time. He shuns teamwork - it's all about the (great) ego, which I suppose is his'. As I apparently don't know the man, I couldn't verify it, but he comes across as a massive douche.

Now, not a lot in this book is factually wr
Kevin Kelly
Nov 12, 2018 rated it liked it
This is the book version of George Lois. Short, sweet, blustery, tons of ego and a couple of nuggets if you're not too turned away from his confidence. There's been some criticism over the years of him claiming authorship/work that he only had a small part producing. Anyone can see that is not an impossible scenario by reading thru this book. He represents an old method of cranking out effective advertisements - his logos tend to make me cringe a bit - but by being so singularly focused, he lose ...more
Jul 17, 2013 rated it really liked it
Shelves: favorites, 2013
This is a GREAT book for readers interested in design and specifically advertising. However, it also contains worthy general advice. The writer's passion for his field is spilled all over the pages which provides a great inspiration for the reader. George Lois mentions his own experiences and the secrets to the success of many of his work. As for myself, My mind started thinking like advertiser and I started drafting ideas right away. I'm very glad I had purchased this book and I plan to read it ...more
Nov 21, 2014 rated it liked it
George Lois is an American art director, designer, and author. In Damn Good Advice , Lois offers a guide to creativity and success heavily influenced by his time spent working in advertising. While the book's advice heavily leans towards design work and advertising skills, there are pointers and advice that can benefit anyone working in a creative field. ...more
Apr 14, 2015 rated it liked it
This book was pretty good, but I didn't enjoy it as much as I wanted to because I couldn't relate to it. It was more targeted for people that could use their creativity at work; artists, marketing, graphic design, etc. It talked mostly about advertising & how to stand out with your ideas through creativity. ...more
Aug 11, 2012 rated it really liked it
A quick read that really does offer good advice. A legend in the advertising world for his provoking ads, he offer uncompromising advice. His focus in on the jobs in advertising, but his advice works for anyone attempting to make a living with meaning in the arts.
Jan 07, 2017 rated it really liked it
I am a big fan of these books. I have been given this and 'It's not how good you are, it's how good you want to be' as gifts. Great quick reads for short journeys to inspire. I also like giving these books as gifts to fellow creatives and those in creative industries. ...more
Patrick DiJusto
Aug 29, 2012 rated it it was ok
Shelves: 2012
I have a strange weakness: I'm attracted to the genre of "How To Be Creative" books. I don't know why -- they're all exactly the same, and they're all exactly useless. ...more
Sep 20, 2013 rated it really liked it
A no BS examination of creativity and how to unleash/master it. Lois is gruff, perhaps even rude at times, but when he knows what has to be done, he gets it done. I'd work for him. ...more
Anggia Widhi
May 09, 2014 rated it liked it
for people in the advertisement agency especially
Dec 06, 2021 rated it it was ok
Not really my kind of book.

#4 Vasilike Thanasoulis Lois: "George ('Lois'), be careful" (Greek)

#5 nothing is as exciting as an idea.

#9 if you can't express your thinking concisely and surprisingly - and literally communicate it visually in a nanosecond - it's not a Big Idea.

#14 the solution to each new problem or challenge should begin with a blank canvas and an open mind

#15 Michaelangelo said that a sculpture is imprisoned in a block of marble, and only a great sculptor can set it free.

#19 You
Nov 30, 2018 rated it really liked it
I first started reading this book sometime early/mid-2017 and couldn’t get past the 1st 30 pages for his “humor” and style of writing just didn’t appeal to me at all. I felt like in a way he was more of attacking the reader not advising them and I was repulsed by it. The words he used and the style was just so different from any book I have read before in this same category. Or maybe that was just my mindset at the time, but I put it back on my bookshelf and didn’t come near it again.

Fast forwar
Helsy Flores
Aug 21, 2019 rated it liked it
It is a book that gets your mind excited and eager to go out there and do something great - right now! The design is clean and makes it easy and enjoyable to read. However, it should be noted that Lois is from another time, from the old school. He might have been a genius for something he did back then, but that same thing wouldn’t work or be enough today. It was easier then because advertising was just beginning, almost any idea you had was new and hadn’t been done before, there weren’t thousan ...more
Cristian Iancu
Nov 30, 2017 rated it did not like it
I'm halfway through the book, swimming in a sea of cliches and truisms, spruced with a little bit of nonsense here and there, still trying to find the DAMN GOOD ADVICE, but the waves are strong. While I do not question the success of this guy's career, as this is the only thing he talks about, how awesome he is and how we can grow up to be just like him, he makes HIS experiences sound like some kind of recipe for success. Like any other successful person telling their stories and being full of t ...more
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