Paul Feldwick



Average rating: 4.31 · 207 ratings · 17 reviews · 5 distinct worksSimilar authors
The Anatomy of Humbug: How ...

4.31 avg rating — 205 ratings — published 2015 — 2 editions
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What Is Brand Equity, Anyway?

really liked it 4.00 avg rating — 2 ratings — published 2002
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BMP WORKS 2 17 Award Winnin...

0.00 avg rating — 0 ratings — published 1995
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Evaluating Advertising

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Advertising Works 5: Papers...

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“Martin Mayer’s 1958 book Madison Avenue USA”
Paul Feldwick, The Anatomy of Humbug: How to Think Differently About Advertising

“Stephen Fox’s great history of American advertising, The Mirror Men.)”
Paul Feldwick, The Anatomy of Humbug: How to Think Differently About Advertising

“Google Books Ngram Viewer,”
Paul Feldwick, The Anatomy of Humbug: How to Think Differently About Advertising



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