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Perfect Pitch: The Art of Selling Ideas and Winning New Business
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Perfect Pitch: The Art of Selling Ideas and Winning New Business

4.05  ·  Rating details ·  529 ratings  ·  29 reviews
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you. ...more
Hardcover, 262 pages
Published October 1st 2006 by Wiley
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Average rating 4.05  · 
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Brent Dixon
Aug 21, 2008 rated it it was amazing
This is not only an awesome resource on pitching and presenting, it helped me to refine my creative process across the board. Highly recommended.
Aug 25, 2020 rated it liked it
some good points/strategies for creating presentations are explained here that I'll surely keep in mind when making my own presentations. however, if presenters aren't at a certain skill level, I'm sure that using steel's tips would result in a somewhat gimmicky presentation designed to simply be different from the rest, and I wish the book had done more to address how to balance uniqueness with message. additionally, as the book was published in 2006, a lot of its positions on technology are a ...more
João Veloso
Jan 09, 2019 rated it really liked it
The author explains how what lines should a good presentation follow in the first 2/3 of the book. He does this with help of concrete examples, which are really good.
In the last 1/3, he talks about the process of winning new businesses specifically in the advertisement industry. In my opinion with excelente insights about how to work in a team and preparing a presentation.
Jeffrey Mckay
Apr 13, 2019 rated it it was amazing
I used to really dread presenting and was terrible at it. Then a colleague and I vowed to improve our skills so we both read this book. We loved reading this book! I learned a lot about the mechanics of giving a good speech, preparation and a whole host of other things. It's definitely worth the time and effort. ...more
Paiman Chen
Dec 23, 2017 rated it it was amazing
Very practical. Good tips.
Ben Sulka
Nov 11, 2020 rated it it was amazing
Awesome book.
Oct 21, 2020 rated it it was amazing
This is a book with awesome motivation for those who love marketing and want to slay it in this indsutry
Tomas Bartl
Aug 10, 2011 rated it really liked it
Perfect Pitch is probably the best book about presentations and presenting that I have ever read. Gets really to the core of any good presentation (crafting of an idea, developing a story around it, delivering the idea) instead of dealing only with creating the right "slides". That was probably my main problem I had with another book with the similar topic: Presentation Zen: Simple Ideas on Presentation Design and Delivery

The reason I haven't given this book five stars is twofold. First, I have
Christy Cole
May 25, 2011 rated it really liked it
I have yet to read a business book that really kept me engaged, which is why I couldn't give this 5 stars. The concept of this book is very solid and definitely transforms your ideas on presentations/pitches. A couple of my favorite small tid-bits:

- Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge it and move on
- Use personal stories
- Don't always use Apple and Nike as your examples
- The data dump must be part of the process, not the pres
Sep 20, 2009 rated it it was amazing
this book is EPIC. everyone in business should read it. my prof at state, who taught law and business ethics, told me to read it. everything about it is a learning experience. i read it two times after the first and told my dad to read it. he read it and was blown away (mind you, he's read just about everything). he even emailed the author and thanked him for inspiring him to become a better businessman. he mentioned that his daughter (me) was graduating from msu in a few weeks that year. the au ...more
Sep 09, 2014 added it
Excellent book on how to get over the nervousness and paranoia of presenting in front of small and large groups of people. This book teaches the idea that in order to reach an audience effectively, that you must use emotion. Also, great ideas on how to avoid being boring, knowing information/vs memorizing it, and how the big fish in the pond isn't always the survivor. Great read! What does everyone else think? What industry do you work? Or what points in the book have you found helpful?
Very curi
Sep 20, 2011 rated it really liked it
Good read. There are some really insightful bits on preparing for a presentation, giving a presentations, and pitching in general. Jon Steel rights with a bit of sarcasm, which makes his books enjoyable. If you're in the advertising business, or you're in any business where you need to pitch or present, I highly recommend this one. ...more
Miguel Gonzalez
I thoroughly enjoyed Jon Steel's "Truth, Lies and Advertising" in the 1990s. It is perhaps the best first-person telling of what it'l like being an account planner at an advertising agency. While "Perfect Pitch" isn't about account planning or advertising strategy per se, it covers the most important tool in a planner's belt -- how to give a persuasive, un-boring presentation. ...more
Jan 04, 2008 rated it it was amazing
Pretty good so far, as usual with consultants its more a case of being able to point to him in order to avoid making mistakes you already know are being made, but there is loads of great stuff about making an impact, avoiding idiocy etc.
Henry Manampiring
Apr 04, 2015 rated it liked it
A very useful book if you work in advertising. If you don't but your life depends on presentation, it is still relevant half of the time. The universal learning ia how to become a more engaging and persuasive presenter of idea, and hence, more effective. ...more
Nov 11, 2010 rated it really liked it
Shelves: read-2011
The Perfect Pitch is the art of presentation giving from an advertising perspective. Steel keeps using a lot of examples on his book, but they just fit into his writing.

This book is also great for creatives, refining the creative process while thinking on a pitch or a campaign.

Apr 02, 2013 rated it really liked it
This books teach me how to tell history and specifically how to do this in the agency enviroment
Apr 18, 2007 rated it really liked it
Fantastic advice whether you're pitching or simply presenting.

Close your email and get to winning!
Steve Bast
Aug 15, 2007 added it
Recommends it for: anyone in the agency biz
Jon Steel is the man.
Tushar Ggadhesariya
May 28, 2015 rated it it was amazing
i love this book
Jul 21, 2013 rated it it was amazing
Well worth a read for anyone in advertising.
Heather Friedman
Mar 09, 2010 rated it really liked it
The art of presentation giving from an advertising perspective. Great examples, rules and interesting case studies on what makes presentations go from good to great.
Mar 01, 2011 rated it it was ok
keeping in mind that self help (even of the business sort) are my least favorite kind of books, this one was good
Mike Bell
Jun 27, 2016 rated it really liked it
Excellent read. I wish every presenter would be forced to read it.
Sep 22, 2008 rated it really liked it
Read as one of my first assignments for Cult Marketing. Very good and informative.
Arthur  Charlez
First section on "Presentation Crimes" is mad engaging. Not an easy read at all, but every paragpraph makes you want to read the next.. ...more
Sep 25, 2012 rated it really liked it
Excellent thoughts on what goes into a good presentation.
Sep 15, 2008 rated it really liked it
THis guy Jon Steel is is a book on advertising pitches that can easily translate into any pitch
rated it it was amazing
Jul 19, 2013
rated it really liked it
Jan 30, 2020
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