Paul Arden

April 07, 1940

April 02, 2008


Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline.
"Arden was the ringmaster behind the whole creati

Average rating: 3.79 · 18,855 ratings · 1,834 reviews · 4 distinct worksSimilar authors
It's Not How Good You Are, ...

3.73 avg rating — 10,894 ratings — published 2003 — 21 editions
Rate this book
Clear rating
Whatever You Think, Think t...

3.91 avg rating — 6,916 ratings — published 2006 — 23 editions
Rate this book
Clear rating
God Explained in a Taxi Ride

3.65 avg rating — 1,045 ratings — published 2007 — 10 editions
Rate this book
Clear rating
Neważne, jak dobry jesteś, ...

0.00 avg rating — 0 ratings — published 2003
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

“If you always make the right decision, the safe decision,
the one most people make, you will be the same as everyone else.”
Paul Arden

“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”
Paul Arden, Whatever You Think, Think the Opposite

“Great people have great egos; maybe that's what makes them great.”
Paul Arden
tags: ego