Paul Arden

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Paul Arden


Born
April 07, 1940

Died
April 02, 2008

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Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline.
"Arden was the ringmaster behind the whole creati
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Whatever You Think, Think t...

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God Explained in a Taxi Ride

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More books by Paul Arden…
“If you always make the right decision, the safe decision,
the one most people make, you will be the same as everyone else.”
Paul Arden

“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”
Paul Arden, Whatever You Think, Think the Opposite

“Great people have great egos; maybe that's what makes them great.”
Paul Arden
tags: ego