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No Logo

3.88  ·  Rating details ·  25,802 ratings  ·  957 reviews
With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an ...more
Paperback, 528 pages
Published April 6th 2002 by Picador (first published 2000)
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Average rating 3.88  · 
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 ·  25,802 ratings  ·  957 reviews


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Trevor
I’ve been meaning to read this for years, and have only now gotten around to it. Her Shock Doctrine was one of the most important books I’ve read in years, so there really has been no excuse for leaving this one quite so long. A while ago I read Marx’s Capital and one of the things I thought while reading the horror stories of Victorian labour practices was just how lucky we are today that trade unions have made sure capitalism couldn’t get away with such disgusting practices – because I’ve alwa ...more
shellyindallas
Feb 28, 2009 rated it liked it
Recommends it for: Lloyd Doblers and Norma Raes
Recommended to shellyindallas by: Laurel's commie fiance
Shelves: true-story
This book for me really brings the phrase "ignorance is bliss" to life. No, I do not want to support a mega, multi-billion dollar operation that ships its jobs over-seas so that it can pay pennies (if that) on the dollar for labor. And low wages aren't the worst of what's offered to the Vietnamese, Taiwanese, Chinese workers etc.(usually women) who wove together my Gap top and glued the sole onto my favorite old school Nikes. "Hey! Check out my new kicks! I'm keeping it real, yo!"

But then, what
...more
Michael
May 22, 2019 rated it really liked it
Shelves: 2019, favorites
Incisive and trenchant, No Logo investigates multinational corporations’ exploitative labor practices and sinister marketing techniques. Sketching the history of the public sphere’s fall during the eighties and nineties, Klein considers how corporations managed to eviscerate organized labor, outsource production, and terrorize nations across the Global South, all while encouraging citizens of developed countries to think of themselves only as consumers and corporate brands as lifestyles. After t ...more
Ben
Mar 08, 2008 rated it it was amazing
Shelves: current-events
Ok ok ok, I know the hype surrounding this book. Your dreddy activist friend keeps recommending this to you. That dirty hippy that is a total vagabond is doing the same.

Well, what sold me on this book was an image taken from a busy street with all of the logo's removed using Photoshop. Striking.

And the book is long, interesting and at times redundant. Naomi Klein is hot, first of all, but mainly she's right. Advertising ruined the planet. Basically. We could argue that human desire and the wea
...more
Bradley
Dec 15, 2019 rated it it was amazing
This was published in 2000, coming out during the time when the internet bubble was riding high but before the fall of the Two Towers (the ones in NY, not Tolkein's).

Its subject matter was Shell, McD's, and Nike. Social awareness was getting a second wind after languishing in general and now it was all about sweatshops. Multinational corporations became our favorite bogeymen (again), and this was when we could throw our weight behind small-time activists and FEEL like we could accomplish some gr
...more
Conor Ahern
I'm trying to read through all of Naomi Klein's oeuvre, because I think she is one of the great diatribists of our time. "Shock Doctrine" is one of the most eye-opening pieces of non-fiction I've ever had the privilege of reading, and "This Changes Everything," about climate change, has changed my behavior and attitude toward my surroundings probably more than any other book. "No Logo" is not as impressive an entry into her pantheon, but it prefigures the talent that she would display in her lat ...more
Ray
Sep 29, 2018 rated it liked it
Shelves: non-fiction
A compelling and worthy book. Klein sets out the ways in which corporations and globalisation have changed our world, and this not always for the better.

She outlines how companies such as Nike are hollowed out entities, merely a brand and a marketing machine selling dreams of sporting superstardom and ghetto cool to teen wannabes. In these companies production is offshored via subcontractors and well paying jobs in the US and Europe have become minimum wage jobs in the third world. Labour relat
...more
Marc
Oct 21, 2007 rated it it was ok
Recommends it for: coffee-shop hypocrites
Klein surely had good intentions when she wrote this book. Unfortunately it does not take long to realize that she has no idea about what she is actually talking about. Her understanding of economic processes can be labeled as highly flawed. The impressions she is giving about production facilities is dangerous. To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong. Despite what Naomi Klein is trying to imply, the vast majority of the ...more
David Sarkies
May 03, 2012 rated it really liked it
Recommends it for: Capitalists and Free Marketeers
Recommended to David by: Travis Gilbert
Shelves: politics
Rise of the Corporatocracy
3 May 2012

As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world. In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is the main motivator of the modern corporatocracy. We do need to put this book in context though, being written at the end of the 90s, just after the anti-globalisa
...more
7jane
Jun 02, 2019 rated it really liked it  ·  review of another edition
Shelves: politics
I wake up every morning, jump in the shower, look down at the symbol [the Nike swoosh], and that pumps me up for the day. It's to remind me every day what I have to do, which is, 'Just Do It'.” (Internet entrepreneur Carmine Collettion, on a near-navel tattoo, 1997)

(further reading ideas towards the end)
This is the first time in years that I've been reminded of the 'Battle Of Seattle', the protest that was in 1999. I guess this shows one of the flaws that this kind of book might have when read
...more
Brent
Dec 03, 2010 rated it really liked it  ·  review of another edition
We were editors in Canada's student press at the same time -- 1992-93. Even then, Klein was in a league of her own. Well, Doug Saunders was up there, too.

If I'm going to be honest with myself, I have not yet read this book for very selfish reasons: while Naomi's star continued to climb, I chose alcohol, drugs and self-absorption. Klein's fame arose from a commitment to serious journalism and leftist politics. I was jealous.

At an ORCUP Conference in 1993 (Ontario Region Canadian University Press)
...more
Pink
Apr 03, 2016 rated it it was ok
I skimmed most of this. Not that anything was wrong with the book, it just felt like it was stating the obvious to me. Maybe this would have seemed like newer information at the time of publishing. Right now, in 2016, with my anti-capitalist mind, this didn't tell me anything I wanted to know.
Peter (Pete) Mcloughlin
This book is about fifteen years old so the examples are a little dated but they could be replaced by a slew of new ones that make the same points about branding, offshoring, and capitalist economics and its effect on workers and civil society. This book lays out the machinery behind the curtain of our consumer culture that grinds away labor, the public sphere, the quality of our lives and any value not related to the profit motive. Hipster cool, faux diversity are the alluring mask behind the c ...more
Dorien
Jun 23, 2007 rated it liked it  ·  review of another edition
definitely some good information, but something about the books style turns me off. i feel a little preached to, or manipulated. I guess my recent-college-student self wants more of an attempt to appear objective. objectivity may be an illusion, but it is one of my personal favorites.
Rick
May 29, 2012 rated it it was amazing
Shelves: 2012
Reading this book more than ten years after it came out is hard. It's difficult to realize how momentous it was at the time. It's hard to understand that this book is one of the cultural underpinnings of the anti-sweatshop movement, the WTO protests, Occupy Wall Street. The cynicism about brands that Klein documents is so pervasive now it's hard to remember how much people just loved brands blindly and completely at one point. THis book completely changed things.

Having read several Klein articl
...more
Ana
Perfectly written for a non-fiction book, this entire work will annoy you once you realise how much and how easily human beings are manipulated. Sadder than everything, you are faced with how much of your own behaviour and ability to choose is bent by the will of big corporations, and how this massively hurts other human beings. Read up on Export Processing Zones - get good and angry - and then watch as no one listens because our Western lives are so god damn convenient. A good read for anyone i ...more
stupidus
Aug 18, 2012 rated it it was ok
Recommends it for: Critical reader
Yea but no but...

It was a nice try, and while I could probably agree on many levels with the author, I still call Klein a hippie.

I have always thought it to be wholly unreasonable to demand and to sincerely expect anyone and everyone to offer their own plan as to how things should be done as opposed to how we do things now. This is preposterous. Anyone who can come up with valid arguments why things currently are amiss and why they should be remedied, must be allowed to voice their opinion despi
...more
Matt
Jul 30, 2008 rated it it was amazing
For an understanding of what's going on in the current social sphere, No Logo should be required reading. Not that the book is perfect, but it contains a wonderful analysis of how the corporate sphere has expanded to fill virtually all areas of public space and dialog.

One of the most surprising aspects in reading the book is the realization of how complicit we have all been in our own corporate takeover. In the early 90s, major companies (Nike being the paradigm, but for from the only example)
...more
Zanna
Sep 13, 2013 rated it really liked it  ·  review of another edition
I first read this book in 2003 and when I took it out of storage I decided to give it another look. I'm glad I did because it's better than I remember, and encouraged me to pick up Klein's more recent work.

Klein's target at first glance seems to be the big name companies' aggressive and ubiquitous branding of our public spaces and institutions. She explains the shift from owning the means of production and manufacturing goods to outsourcing and pumping the massive savings into brand building, st
...more
Todd Martin
Jul 19, 2008 rated it it was amazing
No Space:
Public space is being branded at an ever increasing rate. From sports stadiums and athletes to concerts and educational institutions. These brands have an extraordinary influence over public policy and our lives.

No Choice:
As companies gain power they are taking over entire segments of the marketplace and ‘synergizing’ their brand. The classic example is the publishing company, which owns the distributing company that gets the product to the stores, the communications outlets which prov
...more
Jeff
Nov 30, 2012 rated it really liked it  ·  review of another edition
Having read it about a year after it was first released, I felt as though my eyes had been suddenly opened to a rather horrible reality about how globalized (a.k.a. transnational) capitalism was concentrating wealth in the hands of a powerful few and exploiting a poor majority for their labour. To read it now would surely reveal dated views of the economic and cultural world in which we find ourselves. I would also have to admit that by about page 378 I was finding the tone a bit shrill. In spit ...more
Matt
Dec 17, 2008 rated it it was amazing
Whew! I finally finished this dense and comprehensive look at how our lives have been reduced to corporate sponsorship (this message brought to you by Nike! Enhance your intellect, strive, go further, Nike.). Naomi Klein leaves no angle unexamined, no critique left unexplored. From the way that branding has affected our daily lives (utter ubiquity and overkill) to the way that it has effected our jobs, (loss of manufacturing jobs... jobs moving overseas to contract laborers) to the way those lab ...more
Mehrsa
Apr 01, 2020 rated it really liked it
I thought this book would be outdated, but it holds up. I picked it up when another book (it came from something awful) that connected modern troll culture to the overplaying of the culture of branding. The most fascinating portions of the book are the places where the branding wins create a backlash--for example, Nike using Black youth to sell sneakers and then that same group brings the fight to Nike. I don't really think it worked though--I think Nike just got better at branding (see the Kaep ...more
Chris
Jan 31, 2009 rated it really liked it  ·  review of another edition
Slovenian philosopher Slavoj Zizek frequently uses as an explanatory topos the following reading of Einstein's theory of relativity: In the special theory of relativity (so the story goes) matter has the effect of curving the space around it, so the shortest distance between two points is not necessarily a straight line. However, with the shift to the general theory of relativity the story is reversed; the curvature of space is no longer the effect of matter's gravity, it is rather matter itself ...more
Matt
(drastically condensed reaction)

It's a good start to a larger, overarching leftist critique of the way we live now. Klein does a fine job of explaining and exhuming many of the classic discontents of Capitalism, let alone the free-market nuttiness we've come to know. It's worth reading simply for the shedding of some further light on many of the social conditions we seem to take for granted.

The trouble is, she doesn't seem to have much to offer in the way of a viable, significant response- an al
...more
Paul
Jan 20, 2008 rated it liked it
Shelves: 2008
This book's divided into four sections—No Space, No Choice, No Jobs, and No Logo. The first three are cool, they talk about, respectively, how corporations in the 90s took over all our space with their logos, how we have no choice but to buy their products since they buy all the other smaller companies and it's crazy hard to find indie stores anymore, and how there aren't any good jobs since corporations like Nike outsource everything to Burma. These first three sections are really good. Everyon ...more
Steve
Sep 25, 2010 rated it really liked it
Shelves: politics
Ten years ago, Naomi Klein's No Logo was a virtual fashion accessory for a certain generation. Everywhere you went, hip earnest types could be seen reading it - on the train, on holiday, even in Starbucks sipping on a latte (with obligatory sprinkling of irony). Being neither hip nor earnest myself, I managed to miss out on this achingly cool phenomenon, and only picked up a copy to read earlier this year. The good news is that if you're coming to No Logo a decade or so after the party ended, be ...more
Troy
Jan 11, 2009 rated it liked it
Shelves: theory
Naomi Klein is an incredibly sloppy scholar. As a writer she reminds me of Malcolm Gladwell. Both write books that seem as if their author has reflectively thrown everything they've found that seems vaguely interrelated and interesting.

In this book, Klein takes on marketing, branding, and sweatshops. Her main theme is the gradual corporatization of the world, but I find it hard to compare the absolute horrors of sweatshops (which her investigative journalism exposed beautifully) to the public e
...more
Marcia
Sep 17, 2007 rated it it was amazing
I thought I knew enough insidious information on logos, branding and multinational corporations, but this book definitely pushed back the curtain even wider on this pervasive element in society.

It's true that what we purchase is no longer about substance, but about the idea that is being sold. It's made me rethink every single purchase that I make. Do I really need it? Or is it just that I want it? But why do I want it?

Hopefully this book will leave you posing the same questions in your daily p
...more
Wendy Liu
Apr 04, 2020 rated it it was amazing
A classic. I should have read this ages ago.

(If you want the most bang for your buck, I suggest the “No Jobs” section in the middle.)
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Naomi Klein is an award-winning journalist, syndicated columnist, documentary filmmaker and author of the international bestsellers No Logo: Taking Aim at the Brand Bullies, The Shock Doctrine: The Rise of Disaster Capitalism and This Changes Everything: Capitalism vs. the Climate. She is a senior correspondent for The Intercept and her writing appears widely in such publications as The New York T
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“What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.” 17 likes
“Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.” 13 likes
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