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35 books
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4 voters
Brand Books
Showing 1-50 of 505
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 26 times as brand)
avg rating 4.27 — 26,569 ratings — published 2017
The Brand Gap (Paperback)
by (shelved 23 times as brand)
avg rating 3.98 — 5,624 ratings — published 2003
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 16 times as brand)
avg rating 4.12 — 2,711 ratings — published 2003
Positioning: The Battle for Your Mind (Paperback)
by (shelved 15 times as brand)
avg rating 4.04 — 18,487 ratings — published 1980
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 12 times as brand)
avg rating 3.99 — 3,982 ratings — published 2006
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 11 times as brand)
avg rating 4.30 — 673 ratings — published 2015
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 11 times as brand)
avg rating 3.88 — 3,869 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 9 times as brand)
avg rating 4.16 — 3,863 ratings — published 2010
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 7 times as brand)
avg rating 4.10 — 271,131 ratings — published 2009
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 7 times as brand)
avg rating 3.86 — 884 ratings — published 2011
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 6 times as brand)
avg rating 4.46 — 372,372 ratings — published 2016
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 6 times as brand)
avg rating 3.91 — 365 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 5 times as brand)
avg rating 3.92 — 17,756 ratings — published 2018
Ogilvy on Advertising (Paperback)
by (shelved 5 times as brand)
avg rating 4.15 — 11,738 ratings — published 1983
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 5 times as brand)
avg rating 4.13 — 947 ratings — published
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 5 times as brand)
avg rating 3.78 — 56,055 ratings — published
Contagious: Why Things Catch On (Hardcover)
by (shelved 5 times as brand)
avg rating 3.98 — 33,308 ratings — published 2013
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 5 times as brand)
avg rating 3.86 — 1,494 ratings — published 2004
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 4 times as brand)
avg rating 4.25 — 4,030 ratings — published
Branding: In Five and a Half Steps (Hardcover)
by (shelved 4 times as brand)
avg rating 4.32 — 286 ratings — published
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 4 times as brand)
avg rating 4.18 — 209 ratings — published
Building Distinctive Brand Assets (Hardcover)
by (shelved 4 times as brand)
avg rating 4.31 — 206 ratings — published 2018
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 4 times as brand)
avg rating 4.18 — 152 ratings — published 2012
Building Strong Brands (Hardcover)
by (shelved 4 times as brand)
avg rating 3.99 — 657 ratings — published 1995
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 4 times as brand)
avg rating 3.87 — 890 ratings — published 2005
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 4 times as brand)
avg rating 3.86 — 254 ratings — published 2014
Strategic Brand Management (Hardcover)
by (shelved 4 times as brand)
avg rating 4.03 — 439 ratings — published
Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 4 times as brand)
avg rating 3.99 — 206 ratings — published 2000
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 4 times as brand)
avg rating 4.13 — 983 ratings — published 2014
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (Hardcover)
by (shelved 4 times as brand)
avg rating 3.70 — 179 ratings — published 2003
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 4 times as brand)
avg rating 4.05 — 22,448 ratings — published 1993
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
by (shelved 4 times as brand)
avg rating 3.93 — 750 ratings — published 1999
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 4 times as brand)
avg rating 3.58 — 592 ratings — published 2003
Personal Branding (Hardcover)
by (shelved 3 times as brand)
avg rating 3.90 — 42 ratings — published 2010
My Booky Wook (Hardcover)
by (shelved 3 times as brand)
avg rating 3.42 — 24,330 ratings — published 2007
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 3 times as brand)
avg rating 4.16 — 561 ratings — published 2016
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 3 times as brand)
avg rating 4.21 — 9,027 ratings — published 2019
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 3 times as brand)
avg rating 4.18 — 212 ratings — published
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 3 times as brand)
avg rating 4.20 — 4,233 ratings — published 2009
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as brand)
avg rating 3.98 — 99,775 ratings — published 2006
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 3 times as brand)
avg rating 3.73 — 106 ratings — published 2016
Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD (Hardcover)
by (shelved 3 times as brand)
avg rating 4.22 — 18 ratings — published 2009
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 3 times as brand)
avg rating 3.76 — 14,333 ratings — published 2008
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 3 times as brand)
avg rating 3.92 — 14,824 ratings — published 2014
Steve Jobs (Hardcover)
by (shelved 3 times as brand)
avg rating 4.16 — 1,364,723 ratings — published 2011
The Boron Letters (Kindle Edition)
by (shelved 2 times as brand)
avg rating 4.18 — 2,269 ratings — published 2013
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 2 times as brand)
avg rating 4.14 — 1,586 ratings — published 2006
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 2 times as brand)
avg rating 3.73 — 633 ratings — published 2006
Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too – A State-of-the-Art Guide to Personal Branding and Social Media (Kindle Edition)
by (shelved 2 times as brand)
avg rating 3.95 — 11,512 ratings — published 2018
“Branding is not just about making a business official. It is about giving structure, style and sophistication to a business venture.”
― Your Clients and You
― Your Clients and You
“Develop a strong core of what your business stands for before making long term decisions based on short term market responses.”
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