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36 books
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5 voters
Brand Books
Showing 1-50 of 524
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 27 times as brand)
avg rating 4.26 — 27,315 ratings — published 2017
The Brand Gap (Paperback)
by (shelved 24 times as brand)
avg rating 3.98 — 5,725 ratings — published 2003
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 16 times as brand)
avg rating 4.12 — 2,728 ratings — published 2003
Positioning: The Battle for Your Mind (Paperback)
by (shelved 15 times as brand)
avg rating 4.04 — 18,629 ratings — published 1980
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 12 times as brand)
avg rating 3.99 — 4,005 ratings — published 2006
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 11 times as brand)
avg rating 4.30 — 680 ratings — published 2015
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 11 times as brand)
avg rating 3.88 — 3,889 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 9 times as brand)
avg rating 4.15 — 3,979 ratings — published 2010
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 8 times as brand)
avg rating 4.09 — 278,445 ratings — published 2009
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 7 times as brand)
avg rating 3.85 — 889 ratings — published 2011
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 6 times as brand)
avg rating 3.91 — 371 ratings — published 2013
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 5 times as brand)
avg rating 4.45 — 384,197 ratings — published 2016
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 5 times as brand)
avg rating 3.92 — 18,169 ratings — published 2018
Ogilvy on Advertising (Paperback)
by (shelved 5 times as brand)
avg rating 4.15 — 11,902 ratings — published 1983
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 5 times as brand)
avg rating 4.14 — 962 ratings — published
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 5 times as brand)
avg rating 3.78 — 56,511 ratings — published
Contagious: Why Things Catch On (Hardcover)
by (shelved 5 times as brand)
avg rating 3.98 — 33,900 ratings — published 2013
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 5 times as brand)
avg rating 3.86 — 1,497 ratings — published 2004
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 4 times as brand)
avg rating 4.24 — 4,254 ratings — published
Branding: In Five and a Half Steps (Hardcover)
by (shelved 4 times as brand)
avg rating 4.32 — 295 ratings — published
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 4 times as brand)
avg rating 4.19 — 213 ratings — published
Building Distinctive Brand Assets (Hardcover)
by (shelved 4 times as brand)
avg rating 4.30 — 216 ratings — published 2018
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 4 times as brand)
avg rating 4.18 — 154 ratings — published 2012
Building Strong Brands (Hardcover)
by (shelved 4 times as brand)
avg rating 3.99 — 659 ratings — published 1995
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 4 times as brand)
avg rating 3.87 — 895 ratings — published 2005
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 4 times as brand)
avg rating 3.85 — 258 ratings — published 2014
Strategic Brand Management (Hardcover)
by (shelved 4 times as brand)
avg rating 4.03 — 444 ratings — published
Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 4 times as brand)
avg rating 4.00 — 207 ratings — published 2000
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 4 times as brand)
avg rating 4.13 — 994 ratings — published 2014
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (Hardcover)
by (shelved 4 times as brand)
avg rating 3.70 — 179 ratings — published 2003
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 4 times as brand)
avg rating 4.05 — 22,666 ratings — published 1993
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
by (shelved 4 times as brand)
avg rating 3.93 — 753 ratings — published 1999
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 4 times as brand)
avg rating 3.58 — 598 ratings — published 2003
Personal Branding (Hardcover)
by (shelved 3 times as brand)
avg rating 3.90 — 42 ratings — published 2010
My Booky Wook (Hardcover)
by (shelved 3 times as brand)
avg rating 3.42 — 24,337 ratings — published 2007
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 3 times as brand)
avg rating 4.15 — 572 ratings — published 2016
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 3 times as brand)
avg rating 4.20 — 9,568 ratings — published 2019
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 3 times as brand)
avg rating 4.16 — 214 ratings — published
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 3 times as brand)
avg rating 4.20 — 4,259 ratings — published 2009
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as brand)
avg rating 3.98 — 101,105 ratings — published 2006
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 3 times as brand)
avg rating 3.73 — 108 ratings — published 2016
Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD (Hardcover)
by (shelved 3 times as brand)
avg rating 4.26 — 19 ratings — published 2009
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 3 times as brand)
avg rating 3.76 — 14,447 ratings — published 2008
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 3 times as brand)
avg rating 3.91 — 14,838 ratings — published 2014
Steve Jobs (Hardcover)
by (shelved 3 times as brand)
avg rating 4.16 — 1,383,502 ratings — published 2011
Wally Olins The Brand Handbook /anglais (Hardcover)
by (shelved 3 times as brand)
avg rating 3.87 — 316 ratings — published 2008
The Boron Letters (Kindle Edition)
by (shelved 2 times as brand)
avg rating 4.18 — 2,292 ratings — published 2013
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 2 times as brand)
avg rating 4.14 — 1,609 ratings — published 2006
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 2 times as brand)
avg rating 3.73 — 640 ratings — published 2006
“Branding is not just about making a business official. It is about giving structure, style and sophistication to a business venture.”
― Your Clients and You
― Your Clients and You
“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.”
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