Fabian Geyrhalter

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Fabian Geyrhalter

Goodreads Author


Born
Vienna, Austria
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Member Since
June 2016

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Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, Ca ...more

Average rating: 4.15 · 263 ratings · 51 reviews · 3 distinct worksSimilar authors
Bigger Than This: How to Tu...

4.24 avg rating — 136 ratings2 editions
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How to Launch a Brand (2nd ...

3.98 avg rating — 113 ratings8 editions
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The Brand Therapy Book

4.71 avg rating — 14 ratings
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* Note: these are all the books on Goodreads for this author. To add more, click here.

How to Navigate Product Launches During COVID-19

Business Class from American Express interviewed me about the topic of launching during this pandemic.


The article outlines 5 key points:


 




Communicate with customers.


Be mindful of messaging.


Put the customer—not the brand—first


Evaluate the risks vs. rewards of launching.


Know your customers.


 


Read the full story here.

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Published on July 16, 2020 18:45

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Managing Oneself
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The Thank You Eco...
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Small Is Beautifu...
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Fabian’s Recent Updates

Fabian Geyrhalter wants to read
The Best of Me by David Sedaris
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Let's Explore Diabetes with Owls by David Sedaris
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Bigger Than This by Fabian Geyrhalter
"I am amazed by this book! Fabian's style of writing and explaining what is branding and its importance is just incredible! It's very clear and interesting and it just got me! I loved it! It's fun and smart and very enjoyable to read! But, most import" Read more of this review »
How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide... by Fabian Geyrhalter
"Once again. Amazing. Branding is so so so important! "
Fabian Geyrhalter wants to read
Dress Your Family in Corduroy and Denim by David Sedaris
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When You Are Engulfed in Flames by David Sedaris
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Bigger Than This by Fabian Geyrhalter
"Excelente para definir que hace a tu marca diferente

Un producto porque sea simple no tiene porque no tener una gran historia que lo haga único. Muy buenos puntos 👍"
Fabian Geyrhalter started reading
Let's Explore Diabetes with Owls by David Sedaris
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Fabian Geyrhalter rated a book it was amazing
Calypso by David Sedaris
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Just little anecdotes of someone's day-to-day life. That's how boring it would be, was it not David Sedaris' life, unfiltered.

Delightful from beginning to end! I don't recall a book I read that quickly and laughed out loud that often.
...more
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