Fabian Geyrhalter

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Vienna, Austria
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Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and Art Center College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This.” He lives and works in Long Beach, Ca ...more

Average rating: 4.15 · 170 ratings · 38 reviews · 3 distinct worksSimilar authors
Bigger Than This: How to Tu...

4.25 avg rating — 93 ratings2 editions
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How to Launch a Brand (2nd ...

3.94 avg rating — 71 ratings8 editions
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The Brand Therapy Book

it was amazing 5.00 avg rating — 5 ratings
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* Note: these are all the books on Goodreads for this author. To add more, click here.

Why You Should Give Away Your Product (And Why Swag Is Dead)


 


Here is the thing about free stuff (“swag”) brands love to give away the minute they hit a certain threshold: It usually has zero impact on your bottom line yet it adds more waste into our landfills. Instead, gift your products (or services) to people when they least expect it when you (or any employee, at their own choosing) feel it is appropriate. It will instead leave a big impact, just no Read more of this blog post »
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Published on January 20, 2020 14:38

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Managing Oneself
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The Thank You Eco...
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Fabian’s Recent Updates

How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide... by Fabian Geyrhalter
"Once again. Amazing. Branding is so so so important! "
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Dress Your Family in Corduroy and Denim by David Sedaris
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When You Are Engulfed in Flames by David Sedaris
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Bigger Than This by Fabian Geyrhalter
"Excelente para definir que hace a tu marca diferente

Un producto porque sea simple no tiene porque no tener una gran historia que lo haga único. Muy buenos puntos 👍"
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Let's Explore Diabetes with Owls by David Sedaris
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Fabian Geyrhalter rated a book it was amazing
Calypso by David Sedaris
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Just little anecdotes of someone's day-to-day life. That's how boring it would be, was it not David Sedaris' life, unfiltered.

Delightful from beginning to end! I don't recall a book I read that quickly and laughed out loud that often.
How to Launch a Brand by Fabian Geyrhalter
"Clear to the point concise. The Author has even spent time on summarising the chapters. My go to when carrying out strategy with clients. My bible. My only complaint is I wish i had bought the hard copy as it would undoubtedly be covered in foot note" Read more of this review »
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Fabian Geyrhalter is currently reading
Calypso by David Sedaris
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How to Launch a Brand by Fabian Geyrhalter
"Another good book from Fabian. If you're an entrepreneur or are brand savvy this book can be your go-to book to help you establish a thought process or a foundation for your new brand idea."
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