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The Thank You Economy

3.83  ·  Rating details ·  9,953 ratings  ·  454 reviews

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Busin
Hardcover, 256 pages
Published March 8th 2011 by Harpercollins (first published 2010)
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Matthew Trinetti
Nov 11, 2012 rated it really liked it
Take-Aways & How This Resonates (with quotes from The Thank You Economy)

1. Calling internet-based services like Facebook and Twitter ‘Social Media’ is misleading.

"But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet."
Twitter is still a confusing phenomenon to most people. But as I explain in The Power of Twitter Told in 3 Tweets, it’s simply a t
Apr 25, 2011 rated it it was ok
Shelves: working-smart
i thought i would like this book more than i did, but i think the content and the writing style just killed the experience for me. i don't know much about vaynerchuk, but he writes as if he knows it all and is the big time, which i highly doubt. i'm sure that WineLibrary is a successful company, but it's no Zappos, so his arrogant tone is a lot to swallow. many times, he talks about how the world didn't think social media was going in one direction, but he alone knew it all along. painful to rea ...more
Mar 11, 2011 rated it liked it
Shelves: non-fiction
Like most books of this type, highly repetitive. I get the feeling when people write books about their ideas, they have to be repetitive just to fill some quota for minimum book size. The point can usually be made in about half or less pages. Yes, I got the point, move on. I'm a big analogy guy. If I pull out more than 1 or 2 to get a point across, people uasually get annoyed. All that being said, I did enjoy the book, was even somewhat inspired by it. It was easy to read and I agreed with about ...more
Nov 13, 2011 rated it it was ok  ·  review of another edition
Some authors are able to weave what could be a decent essay into a masterbatory 200 page diatribe about social media. Way to go, now you're an "author."
Jul 01, 2011 rated it really liked it
I should preface this review by stating that while I intended to buy Gary Vaynerchuk's Thank You Economy on audio book, the opportunity came to review this book in exchange for a free copy. Based on what I've learned about, and from, Mr. Vaynerchuk up to now I didn't have to think twice about the opportunity.

I am an example of the fruits of the Thank You Economy; I am the easily overlooked customer, a blogger with a scattering of Facebook friends and Twitter followers who now gets to direct the
The Duke
Feb 15, 2018 rated it really liked it
One of my closest friends turned me on to Gary Vaynerchuk and his podcasts. I was such a fan of his bluntness and easy to follow, action based advice that I thought I would check out his books. I didn't go in with any expectations, still being a recent fan and unsure if his voice would translate well to the page.

I was ultimately happy with the purchase because I admit it, social media is one thing I am not particularly good at. I am always terrified I'm gonna say the wrong thing and the few peop
May 17, 2011 rated it did not like it
Alas, this book is too little too late. It really should have been written 7 years ago, and should have been a blog post instead of a repetitive "no duh" manifesto for customer engagement via social media. Vaynerchuk brings nothing new to the conversation, repeats the same call to action in almost every page and every paragraph, and for anyone who has read serious books on this topic, he comes across as arrogant to the point of delusion. If you are interested in reading about how social media ha ...more
An engaging read about social media driven entrepreneurship. Concept wise it's still current, but some of the companies are already old news.
Chad Warner
Nov 28, 2011 rated it really liked it
Recommended to Chad by: PageBreak Podcast
I really liked this thought-provoking and relevant look at how social media is bringing small-town shop values back into business. Vaynerchuck shows that businesses need to build long-term, personal relationships with their customers by caring about them. Social media, because it magnifies word of mouth, is more effective at making emotional connections than broadcast marketing.

Vaynerchuck uses stats, case studies, and firsthand experience to make his points and recommend actions. Although he me
Nov 09, 2011 rated it liked it  ·  review of another edition
Recommends it for: Parents, Business Owners
Recommended to Mario by: Leo Laporte
Shelves: audio-books
I think I made a mistake by listening to this book on and not reading it on my iPad. Lets start with the actual content. Its solid. Not great. But solid. The vast majority of things included boarder on common sense for the savvy technophile. The author gives solid examples of companies that follow his plan. And thats fine, but I think the more you read, the more it comes off as a "This is how i was successful, its the only way to be" type read. Sometimes its borderline preachy. I thi ...more
Farnoosh Brock
Apr 14, 2013 rated it it was amazing
Shelves: business-spirit
Gary V. spells it out for us in Thank You Economy!

The power of the human connection.
The importance of building valuable relationships.
The revolution in ways of interacting in today's awesome technology.

These have been the forefront of my mind recently after reading one awesome book by mastermind of this new economy, Gary Vaynerchuck. No matter what is said about Gary, I am crazy about him. It takes only watching him on stage once to fall in love and to look to him as a role model and visionary.

Filipe Lemos
Jul 22, 2013 rated it really liked it  ·  review of another edition
Shelves: audio, non-fiction
Gary V is one of (the few) modern gurus I follow. Why? Because he lives and thrives in Social Media, a wave that (at least) for he next few years all of us, both people and businesses, need to surf.

This book carries 2 simple messages:

1 - 20th media (i.e. tv, radio, billboards, and paper) are less and less powerful, and, thus, overpriced and underachieving

2- businesses must truly care about their customers in order to connect. this connection in out networked age will yield results if you use it
Ryan Watkins
May 31, 2018 rated it it was amazing
The Thank You Economy is one of the best business books I’ve read thus far. Here is a summary of the main points Gary Vaynerchuck recommends businesses implement.

“Care—about your customers, about your employees, about your brand—with everything you’ve got.

Erase any lines in the sand—don’t be afraid of what’s new or unfamiliar.

Show up first to market whenever possible, early the rest of the time.

Instill a culture of caring into your business by:

Being self-aware

Mentally committing to change
Sep 26, 2012 rated it it was amazing
This book emphasizes that social media must be a part of your overall marketing strategy. It's not a matter of using Facebook or Twitter to send your message out to the masses in the same way as most companies have using traditional media. Rather, it must be a two-way conversation between you and your customers. In addition, traditional media and social media should be used in a complementary way; it doesn't have to be one or the other.

Care - about your customers, about your employees, about you
Aug 11, 2012 rated it really liked it
The world is divided up into those who believe people are basically good by nature while the rest believe people are selfish by nature. This book is certainly going to appeal to the first group and challenge the second. Like most successful strategies in business it is something that requires investment in both time and effort to be successful, so too with getting on board with the Thank You Economy.

The book certainly has many illustrations and conclusions as to why focusing on helping other is
Sep 03, 2015 rated it really liked it
Ironically, or obviously, I was introduced to this guy (entrepreneur who now helps businesses understand the technological shift of our culture and social media's impact on marketing) through a friend on Facebook sharing Vayner's newest video and telling one of his friends to check it out. The share wasn't for me, but it came across my newsfeed and I checked it out. Here we are 10 days later and I've watched more videos, listened to this audiobook (bc my library only had this of his 3 on audio, ...more
Dane Cobain
Oct 02, 2017 rated it liked it
This is another example of something that’s happened a lot of late. I was looking forward to reading it but once I actually got round to it, I was left unimpressed. The problem is that while Vaynerchuk was clearly right in what he was saying, it’s a lot less revolutionary now than it was back then.

That doesn’t mean that I’m not a fan of his, though. It just means that I think it’s one of his weaker books, and it’s also the one that hasn’t aged well. Don’t get me wrong, the basic principles of th
Joseph Abel
Dec 19, 2012 rated it it was amazing
Shelves: business
I recently purchased the audio book “The Thank You Economy” after hearing Justin & Mary speak about it in their program at WPPI and though this book is narrated by what sounds to be a well caffeinated author it was had a lot of great information about how to use social media for your business and how traditional advertisement is slowly declining and why. Gary, the author, also spoke a lot about how we are moving away from the faceless corporation mindset and more towards local small business ...more
Sep 02, 2013 rated it really liked it
Recommends it for: Andy Roark
Recommended to Cyndie by: Dr. Shawn Finch
Shelves: non-fiction, own
Posting this review at 1:50am because I couldn't put this book down. I don't know about you, but hard to put down non-fiction is a rare bird in my world.

Mr. Vaynerchuk illustrates the right and wrong ways to use social media using excellent stories, making this book fun and approachable in the vein of Malcom Gladwell's Blink and Outliers.

Some of my favorite advice from this book:

- Apt analogies between the one on one relationships businesses have with their clients in small towns and the kind
Hamza Suleman
Oct 08, 2017 rated it it was amazing
The Thank You Economy is a book that really changed how I view the business world. In a world full of competition and metrics the human message by Gary to really take time to care for the end consumer in the social and technological world is really inspiring and refreshing. Giving value back to the consumer is what business today is all about and the only way to actually win in business. The business world is really going through a real landscape shift in the way we communicate and sell, Gary's ...more
Serge Boucher
Dec 21, 2011 rated it it was ok
Much of this book is a heap of anecdotes, trite ideas and "best-practices" lists, each as obvious and useless as the other. Yes social media is a big deal, and more firms should use it to engage their customers. Authenticity is good. Hiring talent is important. Word-of-mouth is becoming relevant again. Also money is nice but doesn't buy happiness, your health is your most precious asset and you can't cross the same river twice.

Gary Vaynerchuk is obviously a very gifted entrepreneur and businessm
Jun 30, 2012 rated it it was ok
This is 2012 and you better not piss off Gary Vee by questioning our cultural shift towards social media, largely the humanization of brands.

The book is a marketer's lesson for using social media. For those who remain unconvinced by the brute force of social media, Gary Vee will shake you up with plenty of examples.
The book has a lot of intuitive stuff like why you should care about your customers and employees, but again it serves as a list of the mandatory stuffs to be done in a business. The
Nov 23, 2017 rated it it was amazing
I love Gary Vaynerchuk's work, not just his books but everything. He has been a great inspiration to me. If you don't know who he is I highly suggest to do your research, the man can change your life.

Now, about this book. I believe in the TYE, not just in business but in everything. I believe in putting people first because we all are human, we are brothers and sisters and not numbers and statistics. While we are being treated as commodities by most companies there are few who still remain human
Kurt Gielen
Aug 06, 2011 rated it liked it
Nothing new here, at least not if you have been living and breathing social media for the last few years. The only reason I read this book is because it made my boss "see the light". I guess it's because she's a real wine lover. :-)
Nice, quick read but if you really want to understand what's going on with social media and the internet as a whole, I recommend you read The Cluetrain Manifesto.
The good news is that now our team will be focusing much more on the principles outlined in this book, whi
Don The Idea Guy
Apr 03, 2011 rated it really liked it
Shelves: 2011_dtig
Excellent follow-up to the author's first book (Crush It!: Why NOW Is the Time to Cash In on Your Passion) and specifically deals with using every tool available to a business in order to show that they love and appreciate their customers. Businesses think they've got this covered "we say 'hello and have a nice day' everytime a customer buys from us" and they couldn't be more wrong. Saying "thank you" with style, panache, personality, and (most importantly) a personal touch is the way companies ...more
This book is not what I expected. For some reason, the title made me imagine that the author had a theoretical plan for an economy based on gratitude rather than money, like instead of paying with dollars you pay with "Thank Yous." I should've known better.

Anyway, the subject was basically how to take you business back to the "good old days" of small-town politeness, using social media. Not a bad idea, I guess. But I don't own a business. Maybe someday I will? I'm certainly not against the idea,
Shawn Zajas
Feb 04, 2016 rated it really liked it
This was my first Gary Vee book, and I was very impressed. I've already consumed so much of his content on his website as well, because while I was reading this book I couldn't seem to get enough of his fresh take on entrepreneurship.

Its a great book on how to view business relationships like normal relationships, where trust and generous caring are at the core. Why should it be different in B2B or B2C relationships? Gary does a great job of sharing what business relationships are about.

I would
Davy Buntinx
Jul 29, 2011 rated it really liked it
Shelves: audioboek
All books by Gary Vaynerchuk are just made to be listened too. I love how he puts all his energy and passion into reading them himself.

This book wasn't all too groundbreaking for me, as a social media enthusiast without commercial bonds. But he is right in the end when he says "This book will self destruct in 4 years, remember how we loved e-mail and marketers ruined it?"

Worth checking out!
Lech Kaniuk
This book is as much about caring about your customers as about company culture.

It is strange that so many companies treat their customers poorly or just not bad, but not great either. Yet your whole business is built upon a relationship with your customers. A “Taker” mindset together with the focus to reach this months KPIs are blinding people from seeing their customer and their interest as the key to long term success.

Worth reading.
Mar 13, 2018 rated it really liked it
While I’m probably 5 years late to the party, this book about utilizing social media for engagement with followers and customers. It’s thought provoking as I ponder personal branding and how to define mine. Easy to read, great examples, just a little dated but hey that’s my fault (as previously stated).
« previous 1 3 4 5 6 7 8 9 next »
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Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of
“Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.” 4 likes
“The customers have input over almost every aspect of the restaurant brand. They build menu items, determine price structures and hours of operation, suggest promotions, and even guest bartend for charity events. How does Joe Sorge dare give such control of his brand over to his customers? Two reasons. The first is that one-to-one relationships make life more fun. The second is that in a Thank You Economy, it pays off. Big. Knowing his customer base has always been a priority for Sorge. The idea that you have to create a welcoming atmosphere in a restaurant is a no-brainer, but at AJ Bombers, online customers get as much attention as anyone sitting at a four-top.” 3 likes
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