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Branding: In Five and a Half Steps
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Branding: In Five and a Half Steps

4.35  ·  Rating details ·  124 ratings  ·  9 reviews
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.


In Branding, Johnson strips everyday brands down to their basic compon
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Hardcover, 320 pages
Published November 15th 2016 by Thames Hudson
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Sofia
Jan 14, 2020 rated it really liked it
liked an overall approaches to ‘verbal’ basis for the brand
Marcin Filus
Jan 24, 2020 rated it really liked it
Very good read for anyone wanting to familiarise themselves with the concept of branding. Real life case studies are really inspiring. The 5-and-a-half-steps scheme suggests a quite clear way of approaching any design work. Not too in-depth, but a good place to start.
Nikhil
Jul 05, 2020 rated it really liked it
The book presents few of the best cases studies of branding. It covers research based design approach and how the whole process emerges into a meaningful design solution. If you want become a problem solver in the field of branding this book is for you.
Anh Nguyen
Mar 30, 2019 rated it it was amazing
Read
Stef Hamerlinck
May 29, 2018 rated it it was amazing
A great overview of the branding and brand strategy process
Anton Kostadinov
Jan 16, 2018 rated it it was amazing
Amazing addition to every graphic designer's library! Loved the examples and practical guidance
Xavier
Jun 15, 2020 rated it it was amazing
Tras muchos años trabajando en diseño de marcas, me resulta refrescante leer un libro que sintetiza perfectamente el proceso de branding y decir al final que todo está rn el aire.
Alexander Kelley
Mar 12, 2017 rated it really liked it
Branding from the point of view of a designer. This book could be rebranded as Logo Porn. A pleasure to read.

More examples of branding than the theory of branding; but a good introduction!
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