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Branding: In Five and a Half Steps

4.33  ·  Rating details ·  75 ratings  ·  5 reviews
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.


In Branding, Johnson strips everyday brands down to their basic com
...more
Hardcover, 320 pages
Published November 15th 2016 by Thames Hudson
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4.33  · 
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 ·  75 ratings  ·  5 reviews


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Chris Roussos
Jun 04, 2019 rated it really liked it
Really good read for any creative who is interesting in seeing how to put together a successful brand identity.

Slow in places but overall a thorough insight into what you need to do and avoid during the journey of creating and implementing the brand.

Covers aspects that may not come to mind initially.
Anh Nguyen
Mar 30, 2019 rated it it was amazing
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Stef Hamerlinck
May 29, 2018 rated it it was amazing
A great overview of the branding and brand strategy process
Anton Kostadinov
Jan 16, 2018 rated it it was amazing
Amazing addition to every graphic designer's library! Loved the examples and practical guidance
Alexander Kelley
Mar 12, 2017 rated it really liked it
Branding from the point of view of a designer. This book could be rebranded as Logo Porn. A pleasure to read.

More examples of branding than the theory of branding; but a good introduction!
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