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Identity Designed: The Definitive Guide to Visual Branding
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Identity Designed: The Definitive Guide to Visual Branding

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4.43  ·  Rating details ·  14 ratings  ·  7 reviews
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a subs
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Hardcover, 288 pages
Published January 22nd 2019 by Rockport Publishers
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 ·  14 ratings  ·  7 reviews


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Randal White
Apr 05, 2019 rated it it was amazing
I actually requested this book from NetGalley to try to get a better handle on what my wife's career actually entails. Curently, she's a Visual Information Specialist for a large Federal government agency, and has been working on the national branding campaign for them for the past two years. (Previously in her career, she worked in advertising and was responsible for the branding of many corporations).
I began to read the book, and was surprised at how easily understandable it was. The author f
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Nancy Wu
Mar 09, 2019 rated it it was amazing
One of the best books on Identity design process!

Many graphic design books serve to showcase brilliant design projects with wide-ranging applications, but few share the real backstories behind them. David Airey's book, "Identity Designed" serves that need. While arranged in a somewhat standardized Q&A form, the different kind of firms sharing their experiences run from small to large, with brand projects for non-profits, cultural events and international corporations.

It's clear that having
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Donald Max Henzi
Feb 26, 2019 rated it really liked it
In contrast to many other books dealing with branding and corporate identity, this book deals with the origins of branding.
Case studies with practical relevance provide the readers with an excellent opportunity to immerse themselves into the subject area. The individual case studies are illustrated with concrete examples of how the company or organization concerned has mastered its branding challenges. At the end of each case study, the author has listed key points that make it possible to get a
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Claire Coupland
Feb 20, 2019 rated it it was amazing
Design students/ if you're setting up a design business, this is what you need! I devoured this book in record time, writing down all the helpful hints and advice from business owners. This book gave me lots of inspiration for starting my own business. I will be buying a copy of this for future reference.

The publisher kindly loaned a copy of this book, my review is my own opinion.
Phillip Cole
Jan 21, 2019 rated it it was amazing
When it comes to graphic design, it can be easy to find one thing that works and build around that in every project. However, it's nice to see how others take a project from start to finish and get fresh ideas. In Identity Designed, David Airey interviewed many different agencies and shares how they handled a project.

Each case study tells about project and the aspects that the agency puts into their work. Though the agencies have their own processes, some of what is covered is research, presenta
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Myndi
Apr 14, 2019 rated it it was ok
Why did this book appeal to me? It’s focused on brand identity. Its importance and its development. Not only do I have a blog that I want to have a particular visual identity, but I’m also working on starting up an Etsy shop/handmade business. At this time, creating a strong and appropriate brand identity is of great importance to me. Since I have a nearly non-existent budget for brand development and marketing, I was hoping this book would give me some tools to use in designing that identity my ...more
Nicolet Groen
Mar 23, 2019 rated it it was amazing
Shelves: 2019-bookshelf
Identity Design is a must-read for anyone pursuing a career graphic design. It lays out 16 case studies from brand identity designers all over the world, the process from the initial inquiry and every step in between. Almost every case study covers these topics:
Initial questions, proposal, time frame, Pricing, terms & conditions, client negotiation, handling payment, research & strategy, when to stop experimenting, the number of ideas to present, generating ideas, deliverables, client pr
...more
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David Airey is an independent graphic designer and consultant specialising in the design of logos and visual identities. Since opening his studio in 2005 he has worked collaboratively with clients worldwide to grow their businesses through distinctive, meaningful, and enduring design.