Kevin Lane Keller


Born
in The United States
June 23, 1956

Website


Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.

Average rating: 4.07 · 4,573 ratings · 227 reviews · 44 distinct worksSimilar authors
Strategic Brand Management

4.05 avg rating — 349 ratings — published 1997 — 16 editions
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Best Practice Cases in Bran...

4.23 avg rating — 39 ratings — published 2002 — 4 editions
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Marketing management

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4.41 avg rating — 27 ratings — published 2015
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Branding And Brand Equity

4.45 avg rating — 20 ratings — published 2002
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Strategic Brand Management ...

4.30 avg rating — 20 ratings — published 2002 — 2 editions
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Strategic Brand Management:...

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really liked it 4.00 avg rating — 15 ratings
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Kerā No Senryakuteki Burand...

really liked it 4.00 avg rating — 8 ratings — published 2003
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Strategic Brand Management:...

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3.88 avg rating — 8 ratings — published 2008
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Video Library on DVD Versio...

4.14 avg rating — 7 ratings — published 2007
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Brand Planning (1)

liked it 3.00 avg rating — 2 ratings — published 2008 — 2 editions
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Kevin Lane Keller, Marketing management

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