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Product Management and Product Marketing involve many broad and overlapping domains. This list reflects books that have been recommended many times.
You can make this list better by adding your votes. Or email me – I'm always open to feedback: paul@paulp.io.
You can make this list better by adding your votes. Or email me – I'm always open to feedback: paul@paulp.io.
Score
A book’s total score is based on multiple factors, including the number of people who have voted for it and how highly those voters ranked the book.
| 1 |
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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
by
Cliff Lerner (Goodreads Author)
4.16 avg rating — 927 ratings
score: 500,
and
5 people voted
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| 2 |
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The Lean Startup
by
Eric Ries (Goodreads Author)
4.11 avg rating — 360,619 ratings
score: 492,
and
5 people voted
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| 3 |
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Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
by
Gleb Tsipursky (Goodreads Author)
4.12 avg rating — 257 ratings
score: 400,
and
4 people voted
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| 4 |
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by
Steve Krug (Goodreads Author)
4.24 avg rating — 30,521 ratings
score: 289,
and
3 people voted
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| 5 |
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by
Geoffrey A. Moore (Goodreads Author)
4.02 avg rating — 31,075 ratings
score: 277,
and
3 people voted
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| 6 |
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Inspired: How To Create Products Customers Love
by
4.23 avg rating — 25,220 ratings
score: 200,
and
2 people voted
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| 7 |
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The Marketing Machine: How To Engineer A System That Drives Sales And Growth
by
Ros Conkie (Goodreads Author)
it was amazing 5.00 avg rating — 5 ratings
score: 199,
and
2 people voted
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| 8 |
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Cracking the PM Interview: How to Land a Product Manager Job in Technology
by
Gayle Laakmann McDowell (Goodreads Author)
4.17 avg rating — 4,224 ratings
score: 100,
and
1 person voted
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| 8 |
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Testing with Humans: How to use experiments to drive faster, more informed decision making.
by
4.21 avg rating — 144 ratings
score: 100,
and
1 person voted
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| 8 |
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80/20 Brand: Brand Building with a P&G Edge
by
Aaron Hackett (Goodreads Author)
3.86 avg rating — 21 ratings
score: 100,
and
1 person voted
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| 8 |
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PMO Governance: Practical Strategies to Govern Portfolio, Program, and Project Delivery
by
Eugen Spivak (Goodreads Author)
4.50 avg rating — 22 ratings
score: 100,
and
1 person voted
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| 8 |
|
Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM
by
Parth Detroja (Goodreads Author)
4.31 avg rating — 253 ratings
score: 100,
and
1 person voted
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| 8 |
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Deliver Great Products That Customers Love: The Guide to Product Management for Innovators, Leaders, and Entrepreneurs
by
Valerio Zanini (Goodreads Author)
4.29 avg rating — 7 ratings
score: 100,
and
1 person voted
|
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| 14 |
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Made to Stick: Why Some Ideas Survive and Others Die
by
3.98 avg rating — 98,584 ratings
score: 99,
and
1 person voted
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| 14 |
|
Talking to Humans
by
4.07 avg rating — 1,918 ratings
score: 99,
and
1 person voted
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| 14 |
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by
4.27 avg rating — 3,552 ratings
score: 99,
and
1 person voted
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| 17 |
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The Design of Everyday Things
by
4.15 avg rating — 47,041 ratings
score: 98,
and
1 person voted
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| 18 |
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The Four Steps to the Epiphany: Successful Strategies for Products that Win
by
3.96 avg rating — 16,695 ratings
score: 97,
and
1 person voted
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| 19 |
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The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
by
3.94 avg rating — 2,943 ratings
score: 96,
and
1 person voted
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| 20 |
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Influence: The Psychology of Persuasion
by
Robert B. Cialdini (Goodreads Author)
4.22 avg rating — 174,051 ratings
score: 93,
and
1 person voted
|
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| 21 |
|
Business Model Generation
by
Alexander Osterwalder (Goodreads Author)
4.21 avg rating — 58,699 ratings
score: 92,
and
1 person voted
|
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| 22 |
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Value Proposition Design: How to Create Products and Services Customers Want
by
Alexander Osterwalder (Goodreads Author)
4.21 avg rating — 7,125 ratings
score: 91,
and
1 person voted
|
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| 23 |
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
by
Ash Maurya (Goodreads Author)
4.09 avg rating — 20,570 ratings
score: 90,
and
1 person voted
|
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| 24 |
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
by
4.02 avg rating — 5,398 ratings
score: 89,
and
1 person voted
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| 25 |
|
Traction: A Startup Guide to Getting Customers
by
Gabriel Weinberg (Goodreads Author)
4.11 avg rating — 9,759 ratings
score: 88,
and
1 person voted
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| 26 |
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Lean Analytics: Use Data to Build a Better Startup Faster
by
4.10 avg rating — 8,190 ratings
score: 87,
and
1 person voted
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| 27 |
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Hooked: How to Build Habit-Forming Products
by
Nir Eyal (Goodreads Author)
4.12 avg rating — 49,501 ratings
score: 86,
and
1 person voted
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| 28 |
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Drive: The Surprising Truth About What Motivates Us
by
Daniel H. Pink (Goodreads Author)
3.95 avg rating — 124,604 ratings
score: 85,
and
1 person voted
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| 29 |
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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by
4.04 avg rating — 59,849 ratings
score: 83,
and
1 person voted
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| 30 |
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User Story Mapping: Discover the Whole Story, Build the Right Product
by
4.19 avg rating — 3,906 ratings
score: 82,
and
1 person voted
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| 31 |
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Badass: Making Users Awesome
by
4.17 avg rating — 1,185 ratings
score: 81,
and
1 person voted
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| 32 |
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by
Rob Fitzpatrick (Goodreads Author)
4.37 avg rating — 13,246 ratings
score: 80,
and
1 person voted
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Ben Horowitz is a cofounder and general partner at the venture capital firm Andreessen Horowitz. He is the author of the New York Times...
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