Alexander Osterwalder


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Alexander Osterwalder

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Born
St. Gallen, Switzerland
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April 2020


Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch
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Average rating: 4.19 · 50,213 ratings · 981 reviews · 15 distinct worksSimilar authors
Business Model Generation

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4.19 avg rating — 42,214 ratings — published 2010 — 8 editions
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Value Proposition Design: H...

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4.27 avg rating — 4,510 ratings — published 2013 — 32 editions
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The Invincible Company: Bus...

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4.74 avg rating — 31 ratings4 editions
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The Big Pad of 50 Blank, Ex...

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Business Model Generation &...

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The Invincible Company: How...

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Alexander Osterwalder 3 Boo...

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really liked it 4.00 avg rating — 2 ratings
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Business Model You: A One-P...

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4.10 avg rating — 3,288 ratings — published 2012 — 38 editions
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Testing Business Ideas

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4.39 avg rating — 142 ratings7 editions
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Jobs to be Done: Theory to ...

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3.76 avg rating — 439 ratings — published 2016 — 2 editions
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“companies should focus on one of three value disciplines: operational excellence, product leadership, or customer intimacy.”
Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

“Dream jobs are more often created than found , so they’re rarely attainable through conventional searches. Creating one requires strong self-knowledge.”
Alexander Osterwalder, Business Model You: A One-Page Method for Reinventing Your Career

“Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!”
Alexander Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want

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