Alexander Osterwalder


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Alexander Osterwalder

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Born
St. Gallen, Switzerland
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April 2020


Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch
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Average rating: 4.19 · 56,421 ratings · 1,128 reviews · 17 distinct worksSimilar authors
Business Model Generation

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4.19 avg rating — 46,512 ratings — published 2010 — 54 editions
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Value Proposition Design: H...

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The Invincible Company: How...

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The Big Pad of 50 Blank, Ex...

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Business Model Generation &...

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Alexander Osterwalder 3 Boo...

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Business Model You: A One-P...

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4.06 avg rating — 3,872 ratings — published 2012 — 38 editions
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Testing Business Ideas

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4.36 avg rating — 339 ratings11 editions
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High-Impact Tools for Teams...

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Jobs to be Done: Theory to ...

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3.78 avg rating — 540 ratings — published 2016 — 2 editions
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“companies should focus on one of three value disciplines: operational excellence, product leadership, or customer intimacy.”
Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

“Dream jobs are more often created than found , so they’re rarely attainable through conventional searches. Creating one requires strong self-knowledge.”
Alexander Osterwalder, Business Model You: A One-Page Method for Reinventing Your Career

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).”
Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

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