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Inspired: How To Create Products Customers Love

4.18  ·  Rating details ·  4,895 Ratings  ·  223 Reviews
Why do some products make the leap to greatness while others donot? Creating inspiring products begins with discovering a productthat is valuable, usable, and feasible. If you can not do this,then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to askyour engineering team ...more
Hardcover, 242 pages
Published June 18th 2008 by SVPG Press (first published January 1st 2008)
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Adam Wiggins
Jan 26, 2012 rated it it was amazing
Shelves: business
"Inspired" is a well-written, thorough, and down-to-earth work covering all aspects of product management at software companies.

To paraphrase/summarize: the job of the product manager is to discover a product that is useful, feasible, and valuable. They do this through understanding users and potential users in detail and evaluating opportunities to solve problems for those users. Once an opportunity is identified, they create a prototype, validate the prototype with users, then work with engine
Ellen Chisa
Feb 11, 2013 rated it it was amazing
I'm embarrassed to say I hadn't read this book until today. I's pretty a concise summary of all the other articles, books, and conversations that I've had in the field. You could probably save a lot of time by reading this book when you're first interested in PM, rather than after doing it for four years. (But re-read it then, too!)

I particularly liked that he discussed:

- Clear definition of role separation and responsibilities of marketing, PM, interaction design, development.
- The emphasis on
Adam Zabell
Feb 23, 2015 rated it it was amazing
Shelves: business
tl;dr - products need prototypes, are grounded in answering emotions, and can always be improved.

Product management starts with this book. If you want be one, start here, then go find something that talks about the products in your field of interest, or describes the process by which you get yourself hired, or the way you raise capital to fund your own product. But, start here to learn what it means to build a product quickly and successfully.

Not that you're guaranteed success. Especially when y
Jun 17, 2013 rated it liked it
Inspired is pretty high level and tends to focus more on the organizational challenges related to product development. I feel that there are some better resources out there (especially online blogs) if you as a product manager are looking for strong guidance at a more tactical level. Although, the SVPG website has some useful resources. I kept putting off reading this book, and after having experienced the growing pains as a PM and other major organizational transitions, most of the insights the ...more
Feb 26, 2017 rated it really liked it
Possibly one of very few books actually written all about Product Management, and it's a good one. I love how it starts with a bunch of things that people think are Product Management but which aren't. I also like the simple framework and definition of PM around valuable+useable+feasible, and how he builds up detail on achieving those qualities through the book. Got a bit dry as it came towards the end, but was a good length. Highly recommend for anyone in or thinking of moving into PM.
Dec 10, 2015 rated it it was ok
Picked up this book after a great review in Economic Times. The content is very disappointing to say the least. The author has missed on several key responsibilities and challenges of product management and has only penned a theoretical and ideal world description. The book does not talk in examples and almost sounds like a boring lecture. Not for beginners and surely not for veterans either. Disappoint s.
Arunthep Sangvareethip
Not just a product book, this is an ultimate book for building great culture that happen to deliver the best possible product

I fell in love with the first version. This version is going above and beyond what I had in mind when buying. I just told my team of Product Manager Team that if there is a book for 2018 that worth every second to read, this is the one!
Amr Salah
Jan 09, 2015 rated it it was amazing
A must-read book for every designer out there, and is considered as the holy book for product management as well.
Mar 30, 2016 rated it liked it
The information in the book was good and useful to learn how things work or should work on a product team, but the delivery was a little slow and dry.

Jorge Camargo
May 07, 2018 rated it it was amazing
If you're a product manager (tech), or a stakeholder in the product management process, this is a must read book.
Sep 18, 2017 rated it it was amazing
A very informative book on sharing the author's product management experience. Each chapter is very short, so it is easy to be followed. The book is more like a desk handbook for reminding ourselves to be careful with the product management process. A good introduction for people who has no product management experience to have a sense of what is product management. And a good reminder for people who are already product managers.

However, the book, still, like other product management books, mor
Ruslan Khalilov
Jan 21, 2018 rated it it was amazing
That's a book I would recommend to people who want learn about good practices in Product Management.

There are no buzzwords, useless frameworks and other 100+ of concepts about PM work.
It's just real meat, real experience, insights about PM in top companies in Silicon Value.
During the time when almost everyone has an opinion about what does it mean "building a great product", Marty Cagan shows that there is a basic foundational knowledge that you need to learn and execute in order to build some
Un libro increíble y obligado para todos aquellos que trabajamos en tecnología, deseamos tener nuestro propio emprendimiento tecnológico o simplemente queremos acercarnos más al mundo de las plataformas, software y creación de productos digitales que cambien la vida de las personas. Me gusta mucho el enfoque en Producto y cómo da las pautas para ser un Product Manager verdadero, teniendo en cuenta todas las variables. Los ejemplos del libro son muy valiosos y su lenguaje no espanta, no enreda y ...more
Mar 02, 2015 rated it it was amazing  ·  review of another edition
Has a lot of great advice for anyone curious about how to build something, not just for product managers. One of my favorite things about this book is the amount of concrete, actionable pieces of advice, as opposed to big lofty guiding principles that sound great but leave you wondering what to do next.
Rodrigo Iannuzzi
Awesome book! It is definitely a guide for every product manager. If you are a PM or wants to be one, definitely read it! The book addresses the most important questions I had regarding product management. What I found very interesting is that it mixes very strong statements regarding one topic with a "there is no right answer" for other topics, what generates a lot of credibility to me.
Greg Brown
Apr 28, 2012 rated it really liked it
Read this book for work, and it really is the best book on how to create products out there. A ton of useful advice encapsulated in a good theoretical framework. Helped crystallize many of my existing intuitions while giving them the rigor and depth needed for actual practice. Recommended if you want to make good things!
Mar 01, 2009 rated it it was amazing
Great book on how to be a good product manager. Has a lot of good points on how to figure out what to build, and how to build it with minimal cost & risk by making sure it's what people will want to use.
Kresimir Mudrovcic
Mar 23, 2014 rated it really liked it
Interesting, insightful, easy to read and digest, useful tips for anyone who is into Product Management or startups.
Jun 14, 2009 added it
great book on product management. attention product managers: read this
Jun 28, 2009 added it
Great book. Give great information on details of Product Management.
Sep 27, 2017 rated it liked it
Shelves: business
Well written product management crash-course for beginners. Nothing more.
Dave Bolton
Dec 16, 2012 rated it really liked it
A good concise overview of software product development, that doesn't pander to any particular group in the chain. Going to order some copies for my team.
Nicole Oke
May 07, 2018 rated it really liked it  ·  review of another edition
I don't even know where to start with reviewing this one; there is just so much information packed into the book! Inspired is invaluable to anyone who works for a tech company. It captures the Product Management role in a company, as well as other essential roles (executives, general management, developers, designers, user experience analysts, software testers) on a team in creating valuable tech products.

In an early chapter, Marty Cagan discusses how Waterfall is one of the causes for failed pr
Aug 10, 2017 rated it it was amazing
Shelves: non-fiction
A succinct and insightful examination of the role of Product Manager in product companies (such consumer-oriented web-based products). I read the book straight through, but it doesn't have to be read that way. It is structured into many short chapters under the three broad categories of people, process, and product, and each chapter is a relatively self-contained presentation on its topic (though perhaps assuming a general understanding of the role).

Much of the content felt well aligned with how
Apr 14, 2018 rated it really liked it  ·  review of another edition
I am a software engineer at a tech product company. I typically read this book between code compilations and test runs and during my commute. The bite-size chapters were conducive to this way of reading. I appreciated Cagan's concise, casual-but-not-too-chatty style. His clear conscious word choices and profile highlights to acknowledge women in technology by only profiling outstanding women product managers and often using the singular female pronoun were refreshing in an industry in which lite ...more
James Crosswell
Mar 04, 2018 rated it it was amazing  ·  review of another edition
Shelves: product
This is an awesome guide for anyone in product, regardless of experience level. It'll make you feel like you have super powers :-)

You'll probably pull different things out of it depending on your background.

A lot of it's value comes from explaining why traditional approaches to product fail so badly but there's no substitute for experience... so if you've lived through those depressing realities before then the stories will resonate more strongly and you'll probably get more out of them.

Daniel Bratell
Aug 27, 2017 rated it liked it
This book is a checklist for how to create a software product with a lot of good advise. I can really recommend someone with little product development experience to read through it and use as a suggestion list for things to do.

As usual the real world will be messier than the model development described in the book so it can't be taken literally. There will be constraints that force shortcuts, and while the author does suggest shortcuts as well, no two projects will be the same.

I'm a little spli
Saurabh G.
Feb 17, 2017 rated it really liked it
A great book for someone new to product management. Clearly explains all the confusion about what a product manager is and what should be expected out of him/her.
For someone who's been into product management for a year or two, this might be pretty basic information, but it still makes you feel like that you aren't alone. Your company isn't alone. It properly emphasizes on the few important things that we tend to start skipping in order to finish more things in less time, which inhibits you fro
Dmitry Martsinkevich
When i started the book it was a bit irritating to read that just every person in a product team is like a totally vital part. But it turned that Inspired is more like a Bible for product managers. It is full of good practices and clear methodologies. Not many i could use in our very small team but still picked some to be used as common practices. You can open almost any page and find a new thing to implement in your team. Most of the simple ideas are written in short without long argumentation ...more
Kunal Gupta
Mar 27, 2018 rated it really liked it  ·  review of another edition
Marty Cagan has captured each aspect that affects product organisation, in a good or bad manner, in this book. One beautiful point of Marty's articulation is that he has captured it from various perspectives- from Product managers, designers, to engineering leads, delivery manager, and stakeholders. so this is a very good read for all the people in a tech company. following the good things highlighted in this book requires changing culture of the organisation, which is an uphill task depending o ...more
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“Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient.” 2 likes
“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.” 2 likes
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