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Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)
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Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)

4.40  ·  Rating details ·  131 ratings  ·  81 reviews
Avoid terrible advice, cognitive biases, and poor decisions.

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars
Paperback, 224 pages
Published November 1st 2019 by Career Press
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Start your review of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)
Felicia Cravens
Nov 02, 2019 rated it it was amazing
Behavioral science tells us that we think we're smarter and wiser about making decisions than we actually tend to be. We "know" so many things that aren't true, and we hold on to those beliefs even in the face of objective evidence that we're wrong. In our personal lives, that can be problematic. In business, it can be disastrous.

Dr. Tsipursky delivers some good news, though. We can learn to recognize and counter our cognitive biases, and that can give us a competitive advantage in business. Yes
Laszlo Makay
Nov 01, 2019 rated it it was amazing  ·  review of another edition
Do you have an aim to reach?
Book review of „Never Go With Your Gut” by Gleb Tsipursky

It seems that thinking is not the most fashionable occupation nowadays. Political leaders give the impression of living in a post-truth reality, business leaders are busy with PR and marketing, religious leaders rightly focus on your soul, but ignore your mind and this new species of „influencers” are… well just influencing you as a profession.
And now, here comes a book trying to teach you thinking better.
Thomas Wikman
Nov 06, 2019 rated it it was amazing
Think Outside of your Cognitive Bias Box

Going with your “Gut” or allowing your Cognitive Biases and emotional reactions to guide your business decisions is a bad idea. This conclusion is based on scientific research in, for example, behavioral economics, neuroscience and psychology. However, Dr. Gleb Tsipursky also give a lot of real-world examples that help you understand why. These examples are interesting and entertaining stories that make the book fun to read.

I was aware of some well-known c
Brandon Laws
Jan 30, 2020 rated it it was amazing
One of the smartest books I have read in a long time. I have a lot of work to do as a leader when it comes to decision making. This should be required reading for new and existing leaders.
Jason Hillenburg
Oct 18, 2019 rated it really liked it
Gleb Tsipursky’s latest book Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters gains much of its luster and credibility from Tsipursky’s reputation as a pre-eminent expert on Disaster Avoidance. He serves as CEO of Disaster Avoidance Experts, a consulting and training firm with a client roster peppered with numerous Fortune 500 companies, non-profits, and mid-sized businesses. Tsipursky’s preceding book The Truth-Seeker’s Handbook: A Science-Base ...more
Nov 01, 2019 rated it it was amazing
The book NEVER GO WITH YOUR GUT provides valuable information that gives individual a basis on how to come up with a wiser decision. The future of the company as a whole depends on how business leaders decide. Further, this book teaches how to deal with the “internal” self in every situation that requires decision making.

I’ve known a friend who tried to establish an investment group. It is composed of five individuals who agreed to have a monthly due. It was agreed that the dues are intended to
Tasnuva Tonny
Nov 04, 2019 rated it it was amazing
Reading books on various subjects imparts information and increases the depth about the subject as well. This book will guide me to understand the most significant ones for business settings. I would like to give my heartfelt thanks to Dr. Tsipursky to launch such a thoughtful book which helped me to become more productive & thoughtful. I think reading the book would be helpful for me because this book focuses, not only on the cognitive biases that can derail us at any stage of the decision-maki ...more
Beatrice Sargin
Nov 04, 2019 rated it it was amazing
At first, the title of the book compelled me to want to have an idea of why I should stop trusting my guts. For me, I was a bit biased because I for one have always trusted my guts in everything whether it failed me or NOT because I always believed in LUCK. But then because I am the never quitting type when it comes to acquiring knowledge and learning something new, I was sure there's a perfectly rational explanation on what this book entails so I purchased it and am by far amazed at the rich co ...more
Jo Anne
Nov 02, 2019 rated it it was amazing
I find reading the book title “Never Go With Your Gut” ironic. But as they say, don’t judge a book by its cover. Ironic in a sense that as humans, we tend to be emotionally trusting our gut whenever we make decisions or we feel there is something wrong. This book would guide me to shift my perspective into how I deal with my personal and career choices to avoid committing the same mistake.

When I was already working in a corporate environment, it came across my mind to pursue a masters degree in
June Lyn
Nov 01, 2019 rated it it was amazing
This is one of the books that I am excited to read until the last chapter because you would learn so many things, from strategies and techniques that you can apply to avoid potential disasters in decision making. I am an introvert person, I usually follow my gut when deciding things for myself that led to dangerous errors. But, when I read the book, I've learned and experienced that when you follow your gut it will only result to cognitive biases.

One of the situations in the past that I used my
Kh Monjurul
Nov 01, 2019 rated it it was amazing
If you want to save your business from yourself or your gut decision, and want to avoid disasters, this book would be very helpful for you. Most of the business leaders take decisions from their heart, not from their head.
“Never Go With Your Gut” is a book written by Dr. Gleb Tsipursky who is a disaster avoidance expert. In this book the author simply describe the way to avoid other terrible advice, cognitive biases and wrong decisions in the work-place thus a business leader can be able to avoi
James Melvin
Nov 01, 2019 rated it it was amazing
Reading this book is very helpful to me, it explains how our gut-based ways could lead to disastrous decision. What I like about this book is it explains how our instincts could control us resulting to terrible decisions.
I still could remember one situation in my life where I somehow regret because I follow my gut without evaluating my decision thoroughly, that was when I chose my college course based on what I know was easy and because of the opinion of everyone else. I knew from the very start
Kezia Tabago
Nov 01, 2019 rated it it was amazing
As a young professional in business and finance, I prefer learning that is seamless, flexible, and holistic. With using continuous improvement in gaining competitive advantage, this book opened room for learning the psychology of non-monetary considerations in decision making. Reading about sections regarding the scandals with Enron and Tyco reminded me of the ever famous Madoff Scandal. I could not guarantee the motive behind such malpractice and defrauding but had Bernie been aware of differen ...more
Alexandra Leigon
Nov 02, 2019 rated it it was amazing
I just finished reading Gleb Tsipursky’s book, “Never Go With Your Gut”, and there could not be a better or more timely publication! The increasing complexity of our world, driven by the technological revolution, is forcing us to find more and better ways of making effective decisions quickly. With the greater availability of psychological research to guide us, understanding how our minds work has become the new tool set for every individual who wants to succeed in any field.

Although this book i
Tara Garrigan
Feb 01, 2020 marked it as to-read
I found this book from the blog post and podcast interview. Ilise Benun writes "I spoke with Dr. Gleb Tsipursky about why his new book, “Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters,” advocates ignoring your natural instincts when it comes to making business decisions.

His book is about using cognitive neuroscience and behavioral economics to avoid mistakes in your business. I was especially interested in the idea of cog
Han Nanah
Nov 01, 2019 rated it it was amazing
This is one of the books I have read that is very informative and helpful to me especially in making any decision. I will definitely make this book as my reference whenever I will make whether small or very important decision.
I have made decisions in the past which turns out to be a disaster. I quit my job which is a good company and decided to apply to another which I did not thoroughly research and think if it will be a good choice. I ended up quitting my new job after 4 months because it is n
Alex Weissenfels
Nov 01, 2019 rated it it was amazing
(Full disclosure, I once served on the board of directors of Intentional Insights, of which the author is a co-founder.)

Never Go With Your Gut is a solid compilation of reliable techniques for avoiding being led astray by one's own brain in a professional context. It explains biases from a practical perspective, shows examples of how they affect our efforts, and provides exercises for recognizing and overcoming them. The exercises have simple steps for applying one's new awareness of different c
Nov 02, 2019 rated it it was amazing
In reading Never Go With Your Gut: How Pioneering Leaders Avoid Business Disasters and Make the Best Decisions, It helps me understand the subconscious biases that can lead to both bad and dangerous decisions. It offers simple yet effective techniques that can be used by any individual to strengthen their decisions and defend themselves against dangerous judgment errors.

I still regret turning down a great job offer abroad because I trusted my gut, reflecting on some bad decisions in my life that
Nov 02, 2019 rated it it was amazing  ·  review of another edition
Have a history of making poor decisions or being unable to make any decisions at all? This book may just help you get past that problem. The author comes at the process of decision-making from both a scientific -- behavioral economics, psychology, cognitive neuroscience -- and practical, first-hand, experience as a consultant, educator and businessperson, perspective. His methodology works. Why? Because it bypasses our in-built, knee-jerk response mechanisms by way of a structured series of rati ...more
Ruona Sargin
Nov 09, 2019 rated it it was amazing
When I came across this book I was impressed because I am the kind of person who likes to be different in my way. When others are going left, I would rather go right. This book title kind of drew me towards a feeling of a sense of belonging that I finally found something that takes sides with me, so I wanted to learn more. No doubt, I don't trust my gut at times, I make decisions based on logistics and am still figuring out better ways to make effective decisions until I came to know about the r ...more
Precious Quinte
Jul 30, 2020 rated it it was amazing
This book entitled "Never Go With Your Gut" is helpful and insightful in every way. I make decisions everyday, and with the help of this book, I will surely be guided specially in making big decisions to avoid possible damages or disasters. I could still remember how I first had my stock trading account, I was so excited to trade. Technically, I have no strong foundation on how stocks really work. I just trusted my basic knowledge so I decided to follow my gut while buying stocks without conside ...more
John Kirbow
Nov 01, 2019 rated it it was amazing
"It is not so much the groundbreaking‘guru’ advice or inside wisdom that makes people successful in their personal andprofessional lives, but the (seemingly) small things – the fundamentals, as we call them in the world of military training and leader development. It is the attention to the details we usually overlook that makes the biggest difference. In this case, it is the things we take for granted such as bias recognition, better heuristics andframing of problems, better ways to organize ou ...more
Ella Aquino
Nov 03, 2019 rated it it was amazing
I’ve read so many books from consulting, marketing, self-help to personal development. I would be very honest that with my deep passion and interest towards meditation, quantum field, vibration... I had formed a belief about “follow your gut” or “intuition” or “your heart. This has led me to make awful decisions that stressed me and affected my financial investments which resulted in me been a failure so many times in life. I've realized, the mainstream teachings of gurus that had been a “market ...more
Abigail A.
Nov 01, 2019 rated it it was amazing
Business leaders who make rational decisions lead best. Here's how to do it.

In our current era, CEO’s are often revered as a combination of genius and mystic. They claim that they “go with their gut” that is, they make decisions based on feelings rather than rationality.
This magical quality of being able to make important decisions brilliantly, by way of instinct, is part of how their large pay packages are justified. They recommend that you do the same. This might be reasonable, if only it wor
Carol Schepper
In an era where deep thinking often seems to be discouraged, and business leaders and politicians are often praised for "going with their gut" - or "making decisions instincually" - it's refreshing to have a reminder that decision making needs to be based on more.
Gleb Tsipursky uses a well-reasoned approach - based on scientific research in neuroscience and psychology - to demonstrate why "going with your gut" is a poor way to make decisions. We are never as unbiased as we think we are, and when
Randall Saunders
Nov 24, 2019 rated it it was amazing
The central idea in Never Go With Your Gut is that the tendency of people to make snap decisions (“going with our guts”) is deeply rooted in our psyches, and while this impulse may have been very useful in humanity’s relatively simple prehistoric environment, in our very complex modern economy it often leads to disastrous business decisions. To counteract this tendency, author Gleb Tsipursky (who is also a friend of mine) examines a series of mental fallacies, “cognitive biases,” and offers tech ...more
Teddi Fishman
Nov 01, 2019 rated it it was amazing
The most costly expense in any business or profession isn't materials, advertising, or even labor--it's bad decision-making, yet we do audits and strategize how to minimize expenses for everything but that. What Tsipursky has written is a a guide to "continuous improvement" and "agile development" of the brain.
It's no secret that even high-functioning business leaders can become overwhelmed by limitless information availability and endless competing demands. The idea that we can trust our gut i
Cecilia Locati
May 03, 2020 rated it it was amazing
As the podcast host of Internal Control Talks, I interviewed Gleb about this book, and we had a very insightful conversation on how cognitive bias could lead decision-makers to take disastrous decisions, especially in challenging times such as now with Covid.
This book is a must-read for everybody as each one of us makes decisions every moment of the day. It is especially valuable for everyone working in a business environment especially if involved in strategic company decisions. While reading a
Randy Grein
Nov 01, 2019 rated it it was amazing  ·  review of another edition
Recommends it for: everyone
Like many who grew up during the space race I loved Star Trek. I loved science even more, and always tried to stick to logic and reason. 'Go with your gut' was an strategy I always rejected but even so there are always improvements to be made. Gelb's book is not just a casual read but a manual how to improve decision making. A casual read will help, but the real benefit comes from doing the exercises in each chapter. These are designed to redirect decision making to more productive strategies. N ...more
Lis Regula
Feb 20, 2020 rated it it was amazing
Gleb's book is a great reminder to not just 'shoot from the hip' as well as an instructional guide on how to better make decisions that are evidence based and not emotional. We all have times when we react instead of respond, and that reaction can be poorly thought out (or not thought out at all), poorly executed, or poorly communicate (or a combination of these things). Learning how to avoid common mistakes of the emotions is one great lesson of this book, and far from the only one. While this ...more
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An internationally-recognized thought leader known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies.

He wrote several best-selling books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disast

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