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Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)

Gleb Tsipursky (Goodreads Author),

Howard J. Ross (Goodreads Author) (Foreword)

4.40 · Rating details · 131 ratings · 81 reviews

Avoid terrible advice, cognitive biases, and poor decisions.

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars ...more

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Paperback, 224 pages

Published November 1st 2019 by Career Press

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Nov 02, 2019 Felicia Cravens rated it it was amazing

Behavioral science tells us that we think we're smarter and wiser about making decisions than we actually tend to be. We "know" so many things that aren't true, and we hold on to those beliefs even in the face of objective evidence that we're wrong. In our personal lives, that can be problematic. In business, it can be disastrous.

Dr. Tsipursky delivers some good news, though. We can learn to recognize and counter our cognitive biases, and that can give us a competitive advantage in business. Yes ...more

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Nov 01, 2019 Laszlo Makay rated it it was amazing · review of another edition

Do you have an aim to reach?
Book review of „Never Go With Your Gut” by Gleb Tsipursky

It seems that thinking is not the most fashionable occupation nowadays. Political leaders give the impression of living in a post-truth reality, business leaders are busy with PR and marketing, religious leaders rightly focus on your soul, but ignore your mind and this new species of „influencers” are… well just influencing you as a profession.
And now, here comes a book trying to teach you thinking better.
Nomina ...more

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Nov 06, 2019 Thomas Wikman rated it it was amazing

Think Outside of your Cognitive Bias Box

Going with your “Gut” or allowing your Cognitive Biases and emotional reactions to guide your business decisions is a bad idea. This conclusion is based on scientific research in, for example, behavioral economics, neuroscience and psychology. However, Dr. Gleb Tsipursky also give a lot of real-world examples that help you understand why. These examples are interesting and entertaining stories that make the book fun to read.

I was aware of some well-known c Think Outside of your Cognitive Bias Box

Going with your “Gut” or allowing your Cognitive Biases and emotional reactions to guide your business decisions is a bad idea. This conclusion is based on scientific research in, for example, behavioral economics, neuroscience and psychology. However, Dr. Gleb Tsipursky also give a lot of real-world examples that help you understand why. These examples are interesting and entertaining stories that make the book fun to read.

I was aware of some well-known cognitive biases such as; confirmation bias --- when you look for information that confirms your belief and ignore information that contradicts the belief, sunken cost bias --- when you fail to divest because you hope to regain the losses, the Dunning Kruger effect when people with limited knowledge greatly overestimate their own understanding. In this book Dr. Gleb Tsipursky describes more than 30 different kind of cognitive bias and how to detect them in others and in yourself as well as how to fight them. He provides decision making approaches that avoids the various pitfalls and processes you can use to help others become aware of and fight their cognitive biases (EGRIP). The book also teaches something called Probabilistic Thinking.

The book contains a lot of exercises that help you detect and deal with cognitive biases in yourself and others. Doing the exercises is a great approach to self-discovery. It is a lot more difficult to acknowledge cognitive biases that you yourself have as compared to discovering them in others, which is one reason the exercises are important. Once you understand one type of bias and how to deal with it in practice you can help others and yourself, but it takes more work to do the same for yourself. In my opinion this book is not just for business leaders and professionals. Understanding these cognitive biases and learning how to deal with them can help us lead better and smarter lives and help us form more realistic opinions and world views.

In summary, this book will help you discover and deal with the biases that prevent you from acting more rational and it will teach you to use evidence based reasoning and probabilistic thinking. This book could help all of us become better professionals and live our lives better.
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Jan 30, 2020 Brandon Laws rated it it was amazing

One of the smartest books I have read in a long time. I have a lot of work to do as a leader when it comes to decision making. This should be required reading for new and existing leaders.

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Oct 18, 2019 Jason Hillenburg rated it really liked it

Gleb Tsipursky’s latest book Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters gains much of its luster and credibility from Tsipursky’s reputation as a pre-eminent expert on Disaster Avoidance. He serves as CEO of Disaster Avoidance Experts, a consulting and training firm with a client roster peppered with numerous Fortune 500 companies, non-profits, and mid-sized businesses. Tsipursky’s preceding book The Truth-Seeker’s Handbook: A Science-Base Gleb Tsipursky’s latest book Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters gains much of its luster and credibility from Tsipursky’s reputation as a pre-eminent expert on Disaster Avoidance. He serves as CEO of Disaster Avoidance Experts, a consulting and training firm with a client roster peppered with numerous Fortune 500 companies, non-profits, and mid-sized businesses. Tsipursky’s preceding book The Truth-Seeker’s Handbook: A Science-Based Guide generated a substantial buzz and its successor will likely do the same. Tsipursky’s target as a sacred cow of sorts, but it follows the same path of withering analysis defining his debut.

The aforementioned sacred cow is the popular concept of “trusting your gut” when making major decisions. Tsipursky makes a case from the outset that advice to follow your instincts when holding a place of leadership and/or fiduciary responsibility is a catastrophic mistake, One of the main thrusts of Tsipursky’s book is how dispassionate and rational thinking is the hallmark of successful business decisions, but the same principle extends across the scope of our lives. Never Go with Your Gut never limits itself to a narrow application of its theme; the author’s innate understanding of humanity and self-realization of our potential has a wide scope.

AUTHOR WEBSITE: https://disasteravoidanceexperts.com/

The assertive first-people writing gives Tsipursky’s writing an added wallop missing from similar texts. It isn’t difficult to discern the public speaking influence on the book’s prose, but there’s a traditional linear structure tethered to literary ties rather directed at an audience. The central ideas at the book’s heart, like his eight step decision making model, are presented with straight forward clarity and have practical application.

Tsipursky underlines his passion for the topic writing about his father. Contributions like this humanize possibly dry material and strength the personal touch driving he book. Never Trust Your Gut may be surprising to some; it isn’t a given to expect that making decisions based on a “hunch” or “a feeling” holds great cachet among business and organizational leaders. Tsipursky makes it clear, however, that organizations of all sizes romanticize instinctual decision-making whereas Never Trust Your Gut lays out smorgasbords of practical and well researched reasons pushing back against that approach.

AMAZON: https://amzn.to/2OPneKh

No serious discussion of this would be complete without examining how human bias affects decision making. Plotting our everyday trajectories along the track of our emotions invites disarray and inconsistent for many reasons. Our predilection towards indulging our biases, however, ranks as one of the larger complications with such an approach to life. We will succumb to flimsy conclusions, react rather than act, and stuck with cleaning up a mess of your own making. Tsipursky makes the consequences clear for readers and ring with credibility.

Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters is a powerhouse text. Gleb Tsipursky comes across like a proverbial force of nature; his zest for promoting his point of view is palpable from first page to last; we need more voices like this. Young forward thinkers such as Tsipursky are among the ranks of those fascinated by much more than financial profit for themselves and their clients. This book, at its heart, is inspired by the idea healthy business and organizational decisions can help shape a forward path for humanity. The fact it is so well written deepens its riches and focuses a vigorous treatise on a key aspect of human character.

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Nov 01, 2019 Janica rated it it was amazing

The book NEVER GO WITH YOUR GUT provides valuable information that gives individual a basis on how to come up with a wiser decision. The future of the company as a whole depends on how business leaders decide. Further, this book teaches how to deal with the “internal” self in every situation that requires decision making.

I’ve known a friend who tried to establish an investment group. It is composed of five individuals who agreed to have a monthly due. It was agreed that the dues are intended to The book NEVER GO WITH YOUR GUT provides valuable information that gives individual a basis on how to come up with a wiser decision. The future of the company as a whole depends on how business leaders decide. Further, this book teaches how to deal with the “internal” self in every situation that requires decision making.

I’ve known a friend who tried to establish an investment group. It is composed of five individuals who agreed to have a monthly due. It was agreed that the dues are intended to invest in higher interest such as stocks and mutual funds. At the beginning, it turns out so well. Until one day, one of the members, driven by gut, decided to host a concert. Confidently he assures the group that his proposal would earn much. In the long run, the event turns out to be losing, and there were misunderstanding among the members which eventually lead the group into withdrawal.
Should the group had known this book, the group would have a different perspective on how to put in place all the necessary things to be done particularly the attitude of handling a startup business.

What surprises me in this book is that, in every chapter contains information on how to process the self. In fact, for some reasons there are times that I am confused especially when the book provides a research where gut could be right. However, in my own point of view, I would go for a more systematize approach in decision making rather than following the gut feeling. Further, every time I feel gutsy, I will consider it as a basis to evaluate and process situations before decision will be made.

Having limited resources on how to start a business is one of my problems. My parents are not businessperson, or my profession does not teach business. In the book, there are twelve techniques to address these issues.
Identify and make plan to address dangerous judgment errors – should I be confronted with a risky situation where decision is necessary, I would evaluate the situation, examine every angle and possibilities, consult expert if necessary, to avoid unnecessary results.
Delay in decision-making – should I be so unsure; I would spend some time to review all necessary factors before deciding.
Mindfulness and meditation – I will spend time to consider the people directly or indirectly involve in my decision. I would spend time to meditate to energize my capacity to think critically.
Probabilistic thinking – should unnecessary event will happen I would spend my time finding evidences on how or why things happened.
Making predictions about the future – as a visionary, it is important to make predictions about the future. It includes, changing attitude, changing strategies, eliminating traditions.
Considering alternative explanations and options – should the behavior of the people around is unpleasant, I would rather check what is behind reason.
Considering our past experience – we learn from the past. Should the experience lead us to prosper, then continue. Should it made us broke, then move on and find new ways.
Evaluate the long-term future and repeating scenarios – our daily routine determines the outcome of our goal. There is always the need to evaluate if there is a need to change of the routine to bring the company to a greater profit.
Considering other people’s point of view – listening is the best way to learn. Using an outside view to get an external perspective – check and balance approach. Consulting stakeholders is best method in setting direction to the company.
Setting a policy that guides your future self or your organization – to avoid the risk of bankruptcy and abuse of employee or business partners, setting policy is a best way.
Making a precommitment – adaptability of other organizations that are helpful. ...more

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Nov 04, 2019 Tasnuva Tonny rated it it was amazing

Reading books on various subjects imparts information and increases the depth about the subject as well. This book will guide me to understand the most significant ones for business settings. I would like to give my heartfelt thanks to Dr. Tsipursky to launch such a thoughtful book which helped me to become more productive & thoughtful. I think reading the book would be helpful for me because this book focuses, not only on the cognitive biases that can derail us at any stage of the decision-maki Reading books on various subjects imparts information and increases the depth about the subject as well. This book will guide me to understand the most significant ones for business settings. I would like to give my heartfelt thanks to Dr. Tsipursky to launch such a thoughtful book which helped me to become more productive & thoughtful. I think reading the book would be helpful for me because this book focuses, not only on the cognitive biases that can derail us at any stage of the decision-making process, but also on how we can resolve these issues. Also I tend to choose what’s comfortable rather than what’s true or good for me. I think I should read this book as I am a professional who wants to avoid disastrous judgment errors in managing my present and future career. We can train our intentional system to spot and address our systematic and predictable dangerous judgment errors in business and other life areas.

This book would have been helpful in the past as I was a small business owner who wanted to lead the organization safely and securely into the increasingly disrupted future and avoid the trip wires that will cause competitors to stumble. After completion of my Engineering I served 2.5 years in a multinational organization also achieved the Best Employee Award but suddenly the official environment changed & I had to leave the job. I was mentally so depressed that time & started small business without thinking its future. For that reason, my product selection & marketing policy was wrong. If I would get chance to read this book earlier, it will mark a paradigm shift in my professional lives. I truly feel that after reading this book I won’t fall into cognitive biases.

By reading the book I came to know about the halo effect which describes a mental error we make when we like one important characteristic of a person; we then subconsciously raise our estimates of that person’s other characteristics. I also came to know about the horns effect reflects the mistake of subconsciously lowering our estimates of a person when we don’t like one salient characteristic. We fall too easily for repeated rumors in business settings. When we like one important characteristic of a person, our gut moves us to overestimate all other positive aspects of that person and downplay any negatives; the reverse happens when we don’t like one important characteristic, this read proved surprising and unexpected for me. When going with our gut, we pay too much attention to the most emotionally relevant factors in our immediate environment, the ones that feel like they are the most critical, whether or not they’re the most important ones. This will be taking forward with me.

A cognitive bias I found in the book is “Self-serving bias”, a problem I often see undermining teamwork and collaboration, namely, when people tend to claim credit for success and deflect blame for failure. People might call this human nature, but behavioral science scholars call this the self-serving bias. I truly agree Poor strategic leadership decision-making is responsible for such disasters, yet neither these leaders nor their followers received professional development in making decisions. I always believe in the phrase which is perfectly described in this book that “A little knowledge is a dangerous thing”, this is mental error, people with limited knowledge on a topic feel much more confident about their judgments compared with true experts on a topic. This book allows me to know that successful people are uncomfortable with the realization that luck sometimes plays a much larger role in the success of decision-makers than skill. The best that decision-makers can do is maximize the possibility of success, and then roll the dice. ...more

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Nov 04, 2019 Beatrice Sargin rated it it was amazing

At first, the title of the book compelled me to want to have an idea of why I should stop trusting my guts. For me, I was a bit biased because I for one have always trusted my guts in everything whether it failed me or NOT because I always believed in LUCK. But then because I am the never quitting type when it comes to acquiring knowledge and learning something new, I was sure there's a perfectly rational explanation on what this book entails so I purchased it and am by far amazed at the rich co At first, the title of the book compelled me to want to have an idea of why I should stop trusting my guts. For me, I was a bit biased because I for one have always trusted my guts in everything whether it failed me or NOT because I always believed in LUCK. But then because I am the never quitting type when it comes to acquiring knowledge and learning something new, I was sure there's a perfectly rational explanation on what this book entails so I purchased it and am by far amazed at the rich contents in this book. When I read the first chapter on "the Gut or the head" I realized my mistakes when I carefully understood the roles of the two thinking systems, the autopilot, and the intentional systems. I understood the danger zone of the cognitive biases. I came to terms that Irrational behavior usually results from systematic and predictable mental errors that researchers term cognitive biases. Everyone needs to know about the twelve techniques to address dangerous judgment errors if you're my kind of person who usually likes to go with their guts. But I am glad it's all in the past now. That was due to the wrong wiring of my brains.

This book helped me in creating an awareness of a lifetime to never trust my guts in major decisions. If you want to be a great leader in life, make great decisions and build your confidence level, this book is what you need. No one loves to be losers in their careers and business. This book showed that the cognitive bias behind our faulty decision-making is called loss aversion, which is caused by our tendency to prefer avoiding losses over getting higher gains. After reading this book, I have put my head in the right-thinking platform and am set for exploits in my career. Now I have a better understanding of why I shouldn't trust my guts when it comes to making decision. Now my colleagues see a different me in the way I talk, reason and make effective decisions and am glad this book has a role to play in that success part.

I remember 6 months ago I was called by my superior and given a project to handle. It had to do with health and wellness and I was to take the project home and map out things to be done to improve the project. So I did and I trusted my guts back then and I was overconfident and this ruined my reports and feedback. I missed out providing answers to so many loopholes spotted by my superior and this got the better of me. The project was put on hold indefinitely and I needed to learn with that project to horn my skills. It was like I just missed an opportunity flashed passed me because I so much trusted my guts. If I had seen and read this book earlier I wouldn't have made a bad choice of trusting my guts.

So far my key takeaways in this book are the eight-step decision-making model that I will start implementing to help me provide much-needed guidance for pulling together and implementing the debiasing strategies in this book when making effective decisions and the five key questions to always ask myself to avoid decision disasters.

I am a victim of going with my guts and this book touches on it and why we fail at it as well as why not to trust decisions we make from our guts even if your gut may have not failed you. This book is an eye-opener and I strongly recommend this book to readers like me and people who want to define a new meaning and purpose in their lives. ...more

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Nov 02, 2019 Jo Anne rated it it was amazing

I find reading the book title “Never Go With Your Gut” ironic. But as they say, don’t judge a book by its cover. Ironic in a sense that as humans, we tend to be emotionally trusting our gut whenever we make decisions or we feel there is something wrong. This book would guide me to shift my perspective into how I deal with my personal and career choices to avoid committing the same mistake.

When I was already working in a corporate environment, it came across my mind to pursue a masters degree in I find reading the book title “Never Go With Your Gut” ironic. But as they say, don’t judge a book by its cover. Ironic in a sense that as humans, we tend to be emotionally trusting our gut whenever we make decisions or we feel there is something wrong. This book would guide me to shift my perspective into how I deal with my personal and career choices to avoid committing the same mistake.

When I was already working in a corporate environment, it came across my mind to pursue a masters degree in business so that I could do something productive during weekends and for my future plans. I did go after my plan but it was an impulsive decision. It was a plan I had but I didn’t really think through of the struggles I may encounter. That time I was working as a full time employee, business and studies. It was hard for me to focus as I have been juggling a lot of workload on my shoulder and I ended up giving up my studies. If I knew what I have read in this book, especially the 8 steps in decision making I would have made the right decision back then which will certainly not cost me money, time and energy.

It caught my attention while I was reading “If you feel uncomfortable with a situation, don’t just rely on your instincts and go with your autopilot system. Instead, turn on the intentional system to analyze what’s going on.” To be honest, this strike me because most of the time I rely on my instincts. And when I do, I always have this question “Did I make the right decision?” and then feel guilty or regret about it. With what I have read in the book, cognitive biases were mentioned and there were 30 of them in which we should evaluate ourselves if we were in collision with these biases and use debiasing techniques to address potential judgement errors.

On the other hand, there are a lot of cognitive biases that I might or be vulnerable but I think it would be attentional bias. There are times which I tend to not really being keen to details which led to committing mistakes. Also, when it comes to people I am not really the discerning one. With this, I must be able to pay attention on this bias and learn to evaluate the situation where have I gone wrong. Ask certain people for feedback. And also, take into consideration that there are other factors that are important too. ...more

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Nov 01, 2019 June Lyn rated it it was amazing

This is one of the books that I am excited to read until the last chapter because you would learn so many things, from strategies and techniques that you can apply to avoid potential disasters in decision making. I am an introvert person, I usually follow my gut when deciding things for myself that led to dangerous errors. But, when I read the book, I've learned and experienced that when you follow your gut it will only result to cognitive biases.

One of the situations in the past that I used my ...more

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Nov 01, 2019 Kh Monjurul rated it it was amazing

If you want to save your business from yourself or your gut decision, and want to avoid disasters, this book would be very helpful for you. Most of the business leaders take decisions from their heart, not from their head.
“Never Go With Your Gut” is a book written by Dr. Gleb Tsipursky who is a disaster avoidance expert. In this book the author simply describe the way to avoid other terrible advice, cognitive biases and wrong decisions in the work-place thus a business leader can be able to avoi ...more

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Nov 01, 2019 James Melvin rated it it was amazing

Reading this book is very helpful to me, it explains how our gut-based ways could lead to disastrous decision. What I like about this book is it explains how our instincts could control us resulting to terrible decisions.
I still could remember one situation in my life where I somehow regret because I follow my gut without evaluating my decision thoroughly, that was when I chose my college course based on what I know was easy and because of the opinion of everyone else. I knew from the very start ...more

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Nov 01, 2019 Kezia Tabago rated it it was amazing

As a young professional in business and finance, I prefer learning that is seamless, flexible, and holistic. With using continuous improvement in gaining competitive advantage, this book opened room for learning the psychology of non-monetary considerations in decision making. Reading about sections regarding the scandals with Enron and Tyco reminded me of the ever famous Madoff Scandal. I could not guarantee the motive behind such malpractice and defrauding but had Bernie been aware of differen ...more

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Nov 02, 2019 Alexandra Leigon rated it it was amazing

I just finished reading Gleb Tsipursky’s book, “Never Go With Your Gut”, and there could not be a better or more timely publication! The increasing complexity of our world, driven by the technological revolution, is forcing us to find more and better ways of making effective decisions quickly. With the greater availability of psychological research to guide us, understanding how our minds work has become the new tool set for every individual who wants to succeed in any field.

Although this book i ...more

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Feb 01, 2020 Tara Garrigan marked it as to-read

I found this book from the Marketing-Mentor.com blog post and podcast interview. Ilise Benun writes "I spoke with Dr. Gleb Tsipursky about why his new book, “Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters,” advocates ignoring your natural instincts when it comes to making business decisions.

His book is about using cognitive neuroscience and behavioral economics to avoid mistakes in your business. I was especially interested in the idea of cog ...more

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Nov 01, 2019 Han Nanah rated it it was amazing

This is one of the books I have read that is very informative and helpful to me especially in making any decision. I will definitely make this book as my reference whenever I will make whether small or very important decision.
I have made decisions in the past which turns out to be a disaster. I quit my job which is a good company and decided to apply to another which I did not thoroughly research and think if it will be a good choice. I ended up quitting my new job after 4 months because it is n ...more

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Nov 01, 2019 Alex Weissenfels rated it it was amazing

(Full disclosure, I once served on the board of directors of Intentional Insights, of which the author is a co-founder.)

Never Go With Your Gut is a solid compilation of reliable techniques for avoiding being led astray by one's own brain in a professional context. It explains biases from a practical perspective, shows examples of how they affect our efforts, and provides exercises for recognizing and overcoming them. The exercises have simple steps for applying one's new awareness of different c ...more

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Nov 02, 2019 Avwenceslao rated it it was amazing

In reading Never Go With Your Gut: How Pioneering Leaders Avoid Business Disasters and Make the Best Decisions, It helps me understand the subconscious biases that can lead to both bad and dangerous decisions. It offers simple yet effective techniques that can be used by any individual to strengthen their decisions and defend themselves against dangerous judgment errors.

I still regret turning down a great job offer abroad because I trusted my gut, reflecting on some bad decisions in my life that ...more

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Nov 02, 2019 Wayne rated it it was amazing · review of another edition

Have a history of making poor decisions or being unable to make any decisions at all? This book may just help you get past that problem. The author comes at the process of decision-making from both a scientific -- behavioral economics, psychology, cognitive neuroscience -- and practical, first-hand, experience as a consultant, educator and businessperson, perspective. His methodology works. Why? Because it bypasses our in-built, knee-jerk response mechanisms by way of a structured series of rati ...more

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Nov 09, 2019 Ruona Sargin rated it it was amazing

When I came across this book I was impressed because I am the kind of person who likes to be different in my way. When others are going left, I would rather go right. This book title kind of drew me towards a feeling of a sense of belonging that I finally found something that takes sides with me, so I wanted to learn more. No doubt, I don't trust my gut at times, I make decisions based on logistics and am still figuring out better ways to make effective decisions until I came to know about the r When I came across this book I was impressed because I am the kind of person who likes to be different in my way. When others are going left, I would rather go right. This book title kind of drew me towards a feeling of a sense of belonging that I finally found something that takes sides with me, so I wanted to learn more. No doubt, I don't trust my gut at times, I make decisions based on logistics and am still figuring out better ways to make effective decisions until I came to know about the rich content of this book. After reading each chapter of the book, I discovered I am a victim of what the book describes as the Dunning Kruger Effect. In a section that discussed The Many Flavors of Overconfidence The phrase “A little knowledge is a dangerous thing” helps explain a cognitive bias related to overconfidence called the Dunning-Kruger effect.

As a professional, my overconfidence has been my greatest disaster as I applied the same strategy to succeed consequently and this method doesn't always provide the desired results for what am expecting. Moreover, the 8 step decision-making model has been my latest key and approach towards making impactful business decisions and this book has finally been the missing piece I need to fill in the void as a successful business leader in effective decision making.

In the aspect of failing to plan and plan to fail, I am recently a victim of that. One month ago I made a decision using my autopilot system and it got the better of me. I lost a fortune down the drain because of my bad choices. If I had read this book earlier, I would have been intentional in my decisions and I wouldn't have regretted my choices then because I would have selected better options.

Having (to) read this book, I'm privileged to be exposed to these ideas discussed in it compared to other business leaders or any other professionals who are still unaware of the dangers of typical judgment errors in the work-place. Learning about the thirty cognitive biases described in this book represent the biggest threats to your business and career success. Every CEO, Leader, Small business owner, and aspiring boss or leader needs a copy of this book. I strongly recommend this book to guide you on the right path as well thought out decisions determines how far a plan of action can succeed.

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Jul 30, 2020 Precious Quinte rated it it was amazing

This book entitled "Never Go With Your Gut" is helpful and insightful in every way. I make decisions everyday, and with the help of this book, I will surely be guided specially in making big decisions to avoid possible damages or disasters. I could still remember how I first had my stock trading account, I was so excited to trade. Technically, I have no strong foundation on how stocks really work. I just trusted my basic knowledge so I decided to follow my gut while buying stocks without conside ...more

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Nov 01, 2019 John Kirbow rated it it was amazing

"It is not so much the groundbreaking‘guru’ advice or inside wisdom that makes people successful in their personal andprofessional lives, but the (seemingly) small things – the fundamentals, as we call them in the world of military training and leader development. It is the attention to the details we usually overlook that makes the biggest difference. In this case, it is the things we take for granted such as bias recognition, better heuristics andframing of problems, better ways to organize ou ...more

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Nov 03, 2019 Ella Aquino rated it it was amazing

I’ve read so many books from consulting, marketing, self-help to personal development. I would be very honest that with my deep passion and interest towards meditation, quantum field, vibration... I had formed a belief about “follow your gut” or “intuition” or “your heart. This has led me to make awful decisions that stressed me and affected my financial investments which resulted in me been a failure so many times in life. I've realized, the mainstream teachings of gurus that had been a “market ...more

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Nov 01, 2019 Abigail A. rated it it was amazing

Business leaders who make rational decisions lead best. Here's how to do it.

In our current era, CEO’s are often revered as a combination of genius and mystic. They claim that they “go with their gut” that is, they make decisions based on feelings rather than rationality.
This magical quality of being able to make important decisions brilliantly, by way of instinct, is part of how their large pay packages are justified. They recommend that you do the same. This might be reasonable, if only it wor ...more

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Nov 03, 2019 Carol Schepper added it

In an era where deep thinking often seems to be discouraged, and business leaders and politicians are often praised for "going with their gut" - or "making decisions instincually" - it's refreshing to have a reminder that decision making needs to be based on more.
Gleb Tsipursky uses a well-reasoned approach - based on scientific research in neuroscience and psychology - to demonstrate why "going with your gut" is a poor way to make decisions. We are never as unbiased as we think we are, and when ...more

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Nov 24, 2019 Randall Saunders rated it it was amazing

The central idea in Never Go With Your Gut is that the tendency of people to make snap decisions (“going with our guts”) is deeply rooted in our psyches, and while this impulse may have been very useful in humanity’s relatively simple prehistoric environment, in our very complex modern economy it often leads to disastrous business decisions. To counteract this tendency, author Gleb Tsipursky (who is also a friend of mine) examines a series of mental fallacies, “cognitive biases,” and offers tech ...more

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Nov 01, 2019 Teddi Fishman rated it it was amazing

The most costly expense in any business or profession isn't materials, advertising, or even labor--it's bad decision-making, yet we do audits and strategize how to minimize expenses for everything but that. What Tsipursky has written is a a guide to "continuous improvement" and "agile development" of the brain.
It's no secret that even high-functioning business leaders can become overwhelmed by limitless information availability and endless competing demands. The idea that we can trust our gut i ...more

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May 03, 2020 Cecilia Locati rated it it was amazing

As the podcast host of Internal Control Talks, I interviewed Gleb about this book, and we had a very insightful conversation on how cognitive bias could lead decision-makers to take disastrous decisions, especially in challenging times such as now with Covid.
This book is a must-read for everybody as each one of us makes decisions every moment of the day. It is especially valuable for everyone working in a business environment especially if involved in strategic company decisions. While reading a ...more

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Nov 01, 2019 Randy Grein rated it it was amazing · review of another edition

Recommends it for: everyone

Like many who grew up during the space race I loved Star Trek. I loved science even more, and always tried to stick to logic and reason. 'Go with your gut' was an strategy I always rejected but even so there are always improvements to be made. Gelb's book is not just a casual read but a manual how to improve decision making. A casual read will help, but the real benefit comes from doing the exercises in each chapter. These are designed to redirect decision making to more productive strategies. N ...more

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Feb 20, 2020 Lis Regula rated it it was amazing

Gleb's book is a great reminder to not just 'shoot from the hip' as well as an instructional guide on how to better make decisions that are evidence based and not emotional. We all have times when we react instead of respond, and that reaction can be poorly thought out (or not thought out at all), poorly executed, or poorly communicate (or a combination of these things). Learning how to avoid common mistakes of the emotions is one great lesson of this book, and far from the only one. While this ...more

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About Gleb Tsipursky

Gleb Tsipursky

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An internationally-recognized thought leader known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies.

He wrote several best-selling books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disast ...more