Giff Constable



Average rating: 4.1 · 1,177 ratings · 119 reviews · 2 distinct worksSimilar authors
Talking to Humans

4.09 avg rating — 1,113 ratings — published 2014 — 4 editions
Rate this book
Clear rating
Testing with Humans: How to...

by
4.20 avg rating — 64 ratings2 editions
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

Upcoming Events

No scheduled events. Add an event.

“My target customer will be? The problem my customer wants to solve is? My customer’s need can be solved with? Why can’t my customer solve this today? The measurable outcome my customer wants to achieve is? My primary customer acquisition tactic will be? My earliest adopter will be? I will make money (revenue) by? My primary competition will be? I will beat my competitors primarily because of? My biggest risk to financial viability is? My biggest technical or engineering risk is? What assumptions do we have that, if proven wrong, would cause this business to fail?  (Tip: include market size in this list) You should be able to look at this list and spot”
Giff Constable, Talking to Humans

“The art of being a great entrepreneur is finding the right balance between vision and reality.”
Giff Constable, Talking to Humans

“My target customer will be? (Tip: how would you describe your primary target customer) The problem my customer wants to solve is? (Tip: what does your customer struggle with or what need do they want to fulfill) My customer’s need can be solved with? (Tip: give a very concise description / elevator pitch of your product) Why can’t my customer solve this today? (Tip: what are the obstacles that have prevented my customer from solving this already) The measurable outcome my customer wants to achieve is? (Tip: what measurable change in your your customer’s life makes them love your product) My primary customer acquisition tactic will be? (Tip: you will likely have multiple marketing channels, but there is often one method, at most two, that dominates your customer acquisition — what is your current guess) My earliest adopter will be? (Tip: remember that you can’t get to the mainstream customer without getting early adopters first) I will make money (revenue) by? (Tip: don’t list all the ideas for making money, but pick your primary one) My primary competition will be? (Tip: think about both direct and indirect competition) I will beat my competitors primarily because of? (Tip: what truly differentiates you from the competition?) My biggest risk to financial viability is? (Tip: what could prevent you from getting to breakeven? is there something baked into your revenue or cost model that you can de-risk?) My biggest technical or engineering risk is? (Tip: is there a major technical challenge that might hinder building your product?)”
Giff Constable, Talking to Humans



Is this you? Let us know. If not, help out and invite Giff to Goodreads.