Ash Maurya

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"Life's too short to build something nobody wants."

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.

Audi Le Mans


The Audi race team had the goal of winning the prestigious Le Mans race. Both their closest competitors, BMW and Mercedes, had won the race before which made the goal particularly worthy of pursuing.


The obvious way to win a race is by building a faster car. However, building a significantly faster car is non-trivial. The chief engineer at Audi instead posed a different question to his team:


“Ho...

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Published on June 16, 2016 04:55 • 96 views
Average rating: 4.04 · 10,293 ratings · 200 reviews · 6 distinct worksSimilar authors
Running Lean: Iterate from ...

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Running Lean

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Ash Maurya is now friends with Suparat Wirattanapornkul
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Scaling Lean by Ash Maurya
"Great compliment to Running lean. It gives good practical advice to help keep things real and keep you accountable. The quick "order of magnitude" calculations to help set goals are invaluable."
Scaling Lean by Ash Maurya
"Scaling Lean has great information! I'm currently about half way through. I'm really loving the chapter on Benchmarking Your Customer Factory; I am now responsible for an entire program area in a non-profit that hasn't been operated in over a year..." Read more of this review »
Ash Maurya and 2 other people liked Ash Maurya's blog post: The Art of the Scientist
"After the introduction of the scientific method, there was a marked increase in the pace of breakthrough discoveries. Both science and entrepreneurship operate under conditions of extreme uncertainty, so the thinking goes that the adoption of some..." Read more of this blog post »
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Scaling Lean by Ash Maurya
“Love the Problem, Not the Solution.”
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The Phoenix Project by Gene Kim
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Gamestorming by Dave  Gray
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Confessions of a Public Speaker by Scott Berkun
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The Presentation Secrets of Steve Jobs by Carmine Gallo
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The Copywriter's Handbook by Robert W. Bly
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More of Ash's books…
“Life's too short to build something nobody wants.”
Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works

“Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups”
Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works (Lean

“Waste is any human activity which absorbs resources but creates no value. — James P. Womak and Daniel T. Jones,”
Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works (Lean

“Life's too short to build something nobody wants.”
Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works

“Love the Problem, Not the Solution.”
Ash Maurya, Scaling Lean: Mastering the Key Metrics for Startup Growth




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