Steve Krug

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Steve Krug

Goodreads Author


Born
New York, The United States
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Member Since
August 2010


Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.

His second book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.

Steve currently spends most of his time writing, teaching usability workshops, and watching old movies on tv.
...more

You say “potato,” I say “focus group”

There’s one phenomenon you really should be prepared for when you introduce the idea of usability tests in your organization:

People will think you mean you’re going to be doing focus groups.

Seriously. This really happens. All the time.

The problem is that a lot more people are familiar with focus groups than with usability tests. So sometimes no matter how often you correct them (politely and p

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Published on March 22, 2022 14:39
Average rating: 4.22 · 31,347 ratings · 2,045 reviews · 5 distinct worksSimilar authors
Don't Make Me Think, Revisi...

4.24 avg rating — 27,122 ratings — published 2000 — 63 editions
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Rocket Surgery Made Easy: T...

4.13 avg rating — 4,179 ratings — published 2009 — 15 editions
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Forms that Work: Designing ...

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3.87 avg rating — 186 ratings — published 2008 — 4 editions
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Surveys That Work: A Practi...

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4.39 avg rating — 31 ratings — published 2021 — 2 editions
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The Practice of Creativity:...

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3.64 avg rating — 11 ratings — published 2012
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Steve’s Recent Updates

Steve Krug wrote a new blog post

You say “potato,” I say “focus group”

There’s one phenomenon you really should be prepared for when you introduce the idea of usability tests in your organization:
People will think you me Read more of this blog post »
More of Steve's books…
Quotes by Steve Krug  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Don't make me think”
Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.”
Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

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