Brant Cooper



Average rating: 4.04 · 4,819 ratings · 81 reviews · 5 distinct worksSimilar authors
The Entrepreneur's Guide to...

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4.06 avg rating — 4,323 ratings — published 2010 — 7 editions
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The Lean Entrepreneur: How ...

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3.85 avg rating — 463 ratings — published 2012 — 13 editions
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Empreendedorismo Enxuto

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it was amazing 5.00 avg rating — 1 rating
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The Lean Brand: How Brand I...

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3.79 avg rating — 34 ratings — published 2014 — 5 editions
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Entrepreneur's Guide To The...

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More books by Brant Cooper…

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“Don’t follow your passions; follow your effort. It will lead you to your passions and to success.”
Brant Cooper, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“choose one segment with which you establish a “beachhead on the shores” of the early majority. Attempting to scale a business when forced to customize products, tailor marketing activities and execute sales processes for multiple segments is a difficult proposition. While”
Brant Cooper, The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

“Love and hate come from the same place: expectations. If”
Brant Cooper, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets



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