The Lean Entrepreneur Quotes

“Don’t follow your passions; follow your effort. It will lead you to your passions and to success.”
― Brant Cooper, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Love and hate come from the same place: expectations. If”
― Brant Cooper, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Every business plan begins with a side of assumptions… Because the assumptions haven’t been proved to be true (they are assumptions, after all) and in fact are often erroneous, the goal of a startup’s early efforts should be to test them as quickly as possible”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Markets change all the time and our job is to change with them.. Remember, planning is a tool that only works in the presence of a long and stable operating history. And yet, do any of us feel that the world around us is getting more and more stable every day?”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Ya sea en una empresa grande o pequeña, de alta o de baja tecnología, los equipos multidisciplinarios se deberían organizar alrededor de la resolución de un problema que logre un cambio importante en el negocio.”
― Brant Cooper, El emprendedor Lean: Cómo los visionarios crean nuevos productos, desarrollan proyectos innovadores y transforman los mercados

“A Start Up is an institution designed to thrive in the soil of extreme uncertainty”
― Eric Ries, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets