Goodreads helps you keep track of books you want to read.
Start by marking “Business Model Generation” as Want to Read:
Business Model Generation
Enlarge cover
Rate this book
Clear rating
Open Preview

Business Model Generation

4.19  ·  Rating details ·  46,530 ratings  ·  748 reviews
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implemen
Portable Version, 273 pages
Published 2010 by Alexander Osterwalder & Yves Pigneur
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Business Model Generation, please sign up.
Popular Answered Questions
Lenis Hvin Hello. If you need to quickly and accurately transfer currency, then I have a good currency convector for you. I often translate farstcoin. And this c…moreHello. If you need to quickly and accurately transfer currency, then I have a good currency convector for you. I often translate farstcoin. And this convector translates currency more accurately than all others. And in business this is very important. If you need write to me, I will share with you(less)

Community Reviews

Showing 1-30
Average rating 4.19  · 
Rating details
 ·  46,530 ratings  ·  748 reviews

More filters
Sort order
Start your review of Business Model Generation
Marko Savić
Dec 23, 2010 rated it it was amazing  ·  review of another edition
Why is this book worth reading for?
1. Because it has a great design.
2. Because it was published as a innovative business model.
3. Because it can easily change your life.
If you don't believe me, read this review.

I wouldn't know exactly if there is a definition in a book, but Wikipedia says business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). From the experience in this book I would add that in the first
Feb 05, 2012 rated it it was amazing  ·  review of another edition
The subtitle of this book says "A Handbook for Visionaries, Game Changers, and Challengers". I'm sorry but I have to completely disagree. This is "A Handbook by Visionaries, Game Changers, and Challengers" and, in my opinion, "A Handbook for your boring conservative boss, the neighbourhood bakery selling the same old loafs of bread in the same shop for 30 years, the mayor of your incredibly dull town and for your parents".

In other words, it makes business models fun, comprehensible and accessib
Dec 29, 2016 rated it it was amazing
Business Model Generation is simply the go-to book for developing a business model. New start businesses have gradually transformed their approach in trying to fit into templates of business models and realised that every business has its own unique business model. "A business model describes the rationale of how an organisation creates, delivers and captures value". This book is the roadmap.

The format of the book is engaging, graphic and straight to the point. There has been a wealth of e
Oct 25, 2011 rated it liked it  ·  review of another edition
Shelves: non-fiction
Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was usefu
Apr 12, 2012 rated it really liked it
Shelves: non-fiction
This book sometimes suffers a bit from style over substance. Although a nice change from regular business books, the graphic design comes across as too eager to look trendy, and many of the illustrations aren't as illuminating as they first seem. Also, the tone of voice occasionally annoyed me with its love for buzzwords. Finally, in all honesty, it gets a bit boring and too shallow towards the end. However, the book did provide me with a useful framework for thinking about my own business and t ...more
Michael Scott
Jun 04, 2011 rated it really liked it
Business Model Generation is one of my first readings on economics. (In my defense, I have prior experience with modeling in general, and some experience with economic models in comp.sci. and the market of distributed computing systems.)

This book turned out to be a mixed blessing. On the positive side, it's an easy-to-grasp, well-structured, richly illustrated book on the concepts, patterns, and processes that underlie the generation and use of business models. I particularly enjoyed reading ab
Jonathan Lu
Aug 14, 2017 rated it really liked it
I've had this book on my shelf and after mowing it down in 24hrs, have to admit it's one of the better entrepreneurship books I've read that deserves to be up there with lean startup and blue ocean strategy. In hindsight, this would have been useful to read before I started my own business, let alone for completing business model canvasses in the three entrepreneurship classes that I bought it for.

Business Model Canvas
CS - Customer Segments
Mass Market
Niche Market (supplier buyer relationships)
Ben Donahower
Jul 14, 2012 rated it it was amazing
The business model canvass is very popular in startup circles, however, after reading the book, a lot of people are doing it wrong or have admittedly repurposed the canvass to into how they do business.

I'm sure other ideas surrounding the development of a business model canvass, Ash Maurya has a completely different approach that works with his commitment to rapid MVP development and testing, are useful but they are very different than what's posited in this book. I highly recommend reading this
This is a great way to visually create your business model or even use it to find gaps or build on your assumptions. Story tell your way through to develop your value proposition. Learned a lot.
Oleksandr Golovatyi
The book "Business Model Generation" can easily be called a "bible", a real reference book for innovators and entrepreneurs. Author Alexander Osterwalder together with 470 co-authors created a masterpiece. All information in the book revolves around the business model scheme, which consists of nine structural blocks:
- consumer segments
- value propositions
- sales channels
- relationship with customers
- revenue streams
- key resources
- key activities
- key partners
- cost structure
The book describes m
John Seno
Feb 10, 2012 rated it it was amazing
Reduces business to four essential components namely; offer, infrastructure, financial viability and customer interface. These components are spread out on a big picture visual canvas called "The business model canvas" which enables us to see crucial connections and relationships within the business. This book also incorporates classic strategic management tools like PEST analysis and SWOT analysis to further enhance the value of this book. This has to be the best business book I have come acros ...more
Feb 14, 2017 rated it really liked it
A useful induction into business models, how they're built and the disciplines necessary to be able to create and implement one. ...more
Tadas Talaikis
Sep 20, 2016 rated it liked it
Shelves: business
... and I came to the Google business model. What's out of reality with this book's idea - almost nothing works liek planned in reality. Suppose, we create some business under "Google model", nope, Google realized its model in the process, not some mystical "model".

In a broader sense, - probably most of the so called "success" comes as a consequence of pure old luck. We can think about it like Good to Great: Why Some Companies Make the Leap... and Others Don't - "take great people into the bus i
Jul 09, 2016 rated it really liked it  ·  review of another edition
Shelves: business
Books like this help me realize that you can go very deep into business model generation and business strategy. This is a great in-depth guide to understanding one of the best business model tools out there: The Business Model Canvas.

It takes common design principles like storytelling and prototyping and brings that to business model generation. The book is very nicely designed and also offers a range of helpful tips on business strategy. The SWOT analysis section in particular is excellent at h
Tammy Whitten
This book came highly recommended at a business workshop I attended. The way I interpreted the title and the recommendation, I anticipated a book full of charts with different business models to skim over and select the one that fit your vision.

For instance, if you had this many employees in your vision, or this many products, then these are some models mapped out for you to see how they flowed.

That was not what this book was at all. While I enjoyed the various charts and the fun-style to the la
Aug 25, 2015 rated it did not like it  ·  review of another edition
Shelves: non-fiction, business
Reading In Progress: So far a lot of great book design with pages with awful book design. Seriously some of us have dyslexia, others might have problem with low contrast. Seriously people inaccessible design is BAD design.

Finished: I wanted to love this book, or at least like it. Whoever said that this book has great design is THE liar (~ableist asshole ~ knows shit about what good design is). Sans serif fonts for long texts? What the hell! Photos with text in it is awful. It might be acceptable
Mark M. Whelan
Feb 02, 2012 rated it it was amazing  ·  review of another edition
I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.

The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
Feb 13, 2014 rated it it was amazing  ·  review of another edition
I absolutely love this elegant workbook – both its design and the ideas. It takes the nine pieces of a business model – customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure – and gives you ideas, questions, activities and examples to generate ideas in each area. Work through this book if you’re thinking about starting a business and the result is far more likely to be successful.
Lilit Grigoryan
Jul 26, 2018 rated it it was amazing
Shelves: po-pm
I loved it. Very structured and informative with good illustrations and visuals to help you catch the idea easily. This is not the kind of book you read and pass, you should practice it and keep at hand when aiming to use it in your projects
Rahib Heydarov
Jan 07, 2017 rated it it was amazing
Great book for anyone is in the phase of a startup!!!
Felicita Hioe
Mar 17, 2017 rated it it was amazing  ·  review of another edition
Once i understand the concept, once i understand it all.
Jul 19, 2017 rated it it was amazing
Describes and visualises many concepts and tools that can be deadly important. Especially for incumbent firms. They need the courage to continually review their business model(s) and strategy, to widely seek inspiration for new business model and test them through prototyping etc. This book can seem very simple, but my impression is that you can read it on different layers of depth depending on your general knowledge of this theoretical space.
Joey Spinella
Sep 18, 2017 rated it really liked it
Shelves: work-books
As a product manager, it's helpful to think not just about a differentiated product, but about how you are creating an initiative that enables your business to be successful. While most business books only have one good idea, this book has two! 1. build a canvas of your business to understand how all the parts fit together (customer, sales channel, income, value proposition, key activities, key resources, partners, expenses). 2. understand several different template business models with real exa ...more
Mike Moore
Jun 04, 2017 rated it really liked it
Shelves: business
There's lots of good advice here, though as a product it's over-designed in the way some solutions are over-engineered. This is neither a book nor a slide deck, but something in between. It's pretty, sits well on a coffee table, and provides a nice extended illustration for the HBR article "Reinventing your Business Model". ...more
Tien Nguyen Van
Jan 29, 2020 rated it it was amazing
I love this book because:
+ Clear presentation, many exquisite images
+ It very useful when you want to stretch your ideas, prepare for talks to co-founder, investors... or evaluate your idea before you start to actions.
+ Lots of tips for brain-storming, generate the new business model.
Feb 06, 2018 rated it really liked it
Very good book if you want to understand the very basics of a business model. Great canvas to implement.
Apr 12, 2020 rated it it was amazing
Inspiring book for designing business models
May 02, 2020 rated it really liked it
Clear and quick. A useful way to combine common concepts. The EPUB book formatting doesn’t work well on Kindle.
Trey Watson
Aug 05, 2020 rated it liked it
BUAD 700 made me do it. better content than your average textbook. aesthetically, very nice to look at.
Kashif Qadir
Aug 22, 2018 rated it it was amazing
One of the best business strategy books ; to the point, no long and unnecessary stories, examples etc. The process itself makes sense, and can be used along with other techniques to create a effective business model.
« previous 1 3 4 5 6 7 8 9 next »
topics  posts  views  last activity   
Houston Etiquette Certification Program 1 1 Aug 11, 2019 02:48AM  
Birthday Events in Houston 1 1 Aug 03, 2019 09:29PM  
Girl Birthday Party Houston 1 1 Aug 03, 2019 08:42PM  
Birthday Events in Houston 1 1 Aug 02, 2019 08:49PM  
Best Franchise Houston 1 1 Aug 01, 2019 11:31PM  
Houston Etiquette Certification Program 1 1 Jul 19, 2019 11:40PM  
Boy’s Etiquette in Houston 1 1 Jul 19, 2019 10:59PM  

Readers also enjoyed

  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
  • Running Lean: Iterate from Plan A to a Plan That Works
  • Founders at Work: Stories of Startups' Early Days
  • Zero to One: Notes on Startups, or How to Build the Future
  • Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
  • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
  • The Four Steps to the Epiphany: Successful Strategies for Startups That Win
  • The One Minute Manager
  • Hooked: How to Build Habit-Forming Products
  • Ready, Fire, Aim: Zero to $100 Million in No Time Flat
  • The Power of Positive Thinking
  • Venture Deals
  • The Innovator's Solution: Creating and Sustaining Successful Growth
  • Business Model You: A One-Page Method for Reinventing Your Career
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
See similar books…

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »
See top shelves…
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning com

News & Interviews

Believe it or not, we're halfway through 2021! As is our tradition, this is the time when the Goodreads editorial team burrows into our data to...
97 likes · 76 comments
“companies should focus on one of three value disciplines: operational excellence, product leadership, or customer intimacy.” 6 likes
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).” 3 likes
More quotes…