Donald A. Norman

December 25, 1935



Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.

Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use

Donald A. Norman isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.

Democratizing Design (talk)

My talk, Democratizing Design, presented April 6 at the Philosophical Society of Washington (PSW), Washington's Oldest Scientific Society, Founded 1871, with Science lectures every other Friday, has been censored.  PSW has long had a channel on YouTube where they post all their science lectures. Recently, for reasons they will not reveal, YouTube removed the PSW channel.   PSW cannot reach anyone Read more of this blog post »
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Published on April 08, 2018 11:20
Average rating: 4.11 · 35,370 ratings · 2,456 reviews · 23 distinct worksSimilar authors
The Design of Everyday Things

4.16 avg rating — 28,990 ratings — published 1988 — 54 editions
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Emotional Design: Why We Lo...

3.95 avg rating — 4,280 ratings — published 2003
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Living with Complexity

3.82 avg rating — 750 ratings — published 2010 — 12 editions
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The Design of Future Things

3.60 avg rating — 607 ratings — published 2006 — 15 editions
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Things That Make Us Smart: ...

3.86 avg rating — 355 ratings — published 1993 — 5 editions
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The Invisible Computer: Why...

3.89 avg rating — 240 ratings — published 1998 — 6 editions
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Turn Signals Are The Facial...

3.53 avg rating — 73 ratings — published 1992 — 5 editions
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User Centered System Design...

3.83 avg rating — 23 ratings — published 1986 — 4 editions
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Learning and Memory

3.55 avg rating — 11 ratings — published 1982 — 2 editions
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Memory and attention; an in...

3.71 avg rating — 7 ratings — published 1969 — 4 editions
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“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
Donald A. Norman, The Design of Everyday Things

“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
Donald A. Norman, The Design of Everyday Things

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