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Consumer Behavior Books
Showing 1-50 of 263
Why We Buy: The Science of Shopping (Paperback)
by (shelved 17 times as consumer-behavior)
avg rating 3.88 — 13,511 ratings — published 1999
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 10 times as consumer-behavior)
avg rating 4.12 — 131,841 ratings — published 2008
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 7 times as consumer-behavior)
avg rating 3.76 — 14,374 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 7 times as consumer-behavior)
avg rating 4.21 — 179,269 ratings — published 1984
Contagious: Why Things Catch On (Hardcover)
by (shelved 6 times as consumer-behavior)
avg rating 3.98 — 33,454 ratings — published 2013
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 6 times as consumer-behavior)
avg rating 3.84 — 95,444 ratings — published 2008
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 3.76 — 325 ratings — published 2014
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 4.17 — 1,272 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.12 — 50,559 ratings — published 2013
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.13 — 567,289 ratings — published 2012
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 4 times as consumer-behavior)
avg rating 3.96 — 625,153 ratings — published 2005
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 100,064 ratings — published 2006
Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.66 — 1,130 ratings — published 2008
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 4.16 — 23,876 ratings — published 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.96 — 1,445 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.17 — 597,295 ratings — published 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 4,383 ratings — published 2011
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.82 — 488 ratings — published 2009
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.88 — 892 ratings — published 2005
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 3 times as consumer-behavior)
avg rating 3.73 — 15 ratings — published 2015
The Art of Choosing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.83 — 6,786 ratings — published 1989
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 3.18 — 22 ratings — published 2004
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.01 — 902,007 ratings — published 2005
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.50 — 264 ratings — published 2010
Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 400 ratings — published 1992
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.94 — 3,882 ratings — published 2006
Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.85 — 1,371 ratings — published 2009
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 2 times as consumer-behavior)
avg rating 3.90 — 787 ratings — published 2005
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 2 times as consumer-behavior)
avg rating 3.82 — 1,971 ratings — published 2010
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.70 — 3,919 ratings — published 2016
Choices, Values, and Frames (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.23 — 1,021 ratings — published 2000
Judgment Under Uncertainty: Heuristics and Biases (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.17 — 1,488 ratings — published 1982
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 26,577 ratings — published 2012
Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.72 — 10,635 ratings — published 2005
The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.86 — 24,257 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.71 — 357 ratings — published 2010
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.97 — 12,427 ratings — published 2008
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.67 — 3 ratings — published 2011
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behavior)
avg rating 3.64 — 78 ratings — published 1987
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.78 — 19,776 ratings — published 2008
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.33 — 173 ratings — published 2009
The Undercover Economist (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.81 — 29,673 ratings — published 2005
A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 964 ratings — published 2003
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 4.00 — 444 ratings — published 2003
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.31 — 194,179 ratings — published 2024
Consumer Behavior and Marketing Action (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.67 — 9 ratings — published 1981
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.27 — 77 ratings — published
The Not So Big House: A Blueprint for the Way We Really Live (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.06 — 2,100 ratings — published 1998
Introductory Microeconomics and Macroeconomics (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 0.0 — 0 ratings — published
Handbook of Cultural Sociology (Routledge International Handbooks)
by (shelved 1 time as consumer-behavior)
avg rating 3.71 — 7 ratings — published 2010
“Entertainment becomes a tool of distraction rather than reflection... where emotional stimulation replaces intellectual engagement.”
― Bansang Pinipilas
― Bansang Pinipilas
“As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.”
― Brand Psychology
― Brand Psychology
