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Consumer Behavior Books
Showing 1-50 of 265
Why We Buy: The Science of Shopping (Paperback)
by (shelved 17 times as consumer-behavior)
avg rating 3.88 — 13,539 ratings — published 1999
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 10 times as consumer-behavior)
avg rating 4.12 — 132,754 ratings — published 2008
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 7 times as consumer-behavior)
avg rating 3.76 — 14,449 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 7 times as consumer-behavior)
avg rating 4.21 — 182,652 ratings — published 1984
Contagious: Why Things Catch On (Hardcover)
by (shelved 6 times as consumer-behavior)
avg rating 3.98 — 33,916 ratings — published 2013
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 6 times as consumer-behavior)
avg rating 3.84 — 96,435 ratings — published 2008
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 3.76 — 326 ratings — published 2014
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 4.17 — 1,296 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.12 — 51,526 ratings — published 2013
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.13 — 573,766 ratings — published 2012
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 4 times as consumer-behavior)
avg rating 3.96 — 628,984 ratings — published 2005
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 101,143 ratings — published 2006
Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.65 — 1,132 ratings — published 2008
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 4.16 — 24,201 ratings — published 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.96 — 1,452 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.17 — 609,783 ratings — published 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 4,391 ratings — published 2011
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.82 — 490 ratings — published 2009
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 895 ratings — published 2005
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 3 times as consumer-behavior)
avg rating 3.73 — 15 ratings — published 2015
The Art of Choosing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.83 — 6,808 ratings — published 1989
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 3.18 — 22 ratings — published 2004
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.01 — 908,162 ratings — published 2005
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.49 — 265 ratings — published 2010
Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 403 ratings — published 1992
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.94 — 3,896 ratings — published 2006
Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.85 — 1,373 ratings — published 2009
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 2 times as consumer-behavior)
avg rating 3.91 — 792 ratings — published 2005
The Brain Audit: Why Customers Buy (And Why They Don't)
by (shelved 2 times as consumer-behavior)
avg rating 4.46 — 634 ratings — published 2009
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 2 times as consumer-behavior)
avg rating 3.82 — 1,974 ratings — published 2010
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.69 — 3,965 ratings — published 2016
Choices, Values, and Frames (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.23 — 1,039 ratings — published 2000
Judgment Under Uncertainty: Heuristics and Biases (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.18 — 1,508 ratings — published 1982
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 26,811 ratings — published 2012
Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.72 — 10,665 ratings — published 2005
The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.86 — 24,389 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.71 — 357 ratings — published 2010
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.97 — 12,474 ratings — published 2008
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.67 — 3 ratings — published 2011
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behavior)
avg rating 3.64 — 78 ratings — published 1987
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.78 — 19,805 ratings — published 2008
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.33 — 173 ratings — published 2009
The Undercover Economist (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.81 — 29,953 ratings — published 2005
A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 974 ratings — published 2003
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 4.00 — 447 ratings — published 2003
Machiavellian Marketing: Power, Perception, and Strategic Influence In Modern Business (Kindle Edition)
by (shelved 1 time as consumer-behavior)
avg rating 5.00 — 5 ratings — published
The Brainstormerz: Money Talks (A Graphic Novel)
by (shelved 1 time as consumer-behavior)
avg rating 4.09 — 77 ratings — published
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.30 — 213,118 ratings — published 2024
Consumer Behavior and Marketing Action (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.67 — 9 ratings — published 1981
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 4.27 — 115 ratings — published
“The best way to help your consumers with your business is to treat your employees right so they give better customer service, empower them so they can provide faster solutions, and to treat your vendors and partners fairly and with respect so they can continually provide the best product and services to their ability. - Strong by Kailin Gow”
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“When unmoderated materialism is the world's norm, consumer is the product, product does the consuming.”
― Giants in Jeans: 100 Sonnets of United Earth
― Giants in Jeans: 100 Sonnets of United Earth
