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Consumer Behavior Books
Showing 1-50 of 267
Why We Buy: The Science of Shopping (Paperback)
by (shelved 17 times as consumer-behavior)
avg rating 3.88 — 13,555 ratings — published 1999
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 10 times as consumer-behavior)
avg rating 4.12 — 133,102 ratings — published 2008
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 8 times as consumer-behavior)
avg rating 3.76 — 14,470 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 7 times as consumer-behavior)
avg rating 4.21 — 184,077 ratings — published 1984
Contagious: Why Things Catch On (Hardcover)
by (shelved 6 times as consumer-behavior)
avg rating 3.98 — 34,081 ratings — published 2013
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 6 times as consumer-behavior)
avg rating 3.84 — 96,800 ratings — published 2008
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 3.76 — 326 ratings — published 2014
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behavior)
avg rating 4.17 — 1,305 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.12 — 51,933 ratings — published 2013
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 4.13 — 576,571 ratings — published 2012
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 4 times as consumer-behavior)
avg rating 3.96 — 630,725 ratings — published 2005
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.98 — 101,547 ratings — published 2006
Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 4 times as consumer-behavior)
avg rating 3.65 — 1,132 ratings — published 2008
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 4.16 — 24,343 ratings — published 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.96 — 1,455 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.17 — 615,681 ratings — published 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 4,394 ratings — published 2011
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.81 — 493 ratings — published 2009
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 898 ratings — published 2005
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 3 times as consumer-behavior)
avg rating 3.73 — 15 ratings — published 2015
The Art of Choosing (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.83 — 6,821 ratings — published 1989
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
by (shelved 3 times as consumer-behavior)
avg rating 3.18 — 22 ratings — published 2004
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 4.01 — 910,968 ratings — published 2005
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.50 — 266 ratings — published 2010
Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.87 — 403 ratings — published 1992
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.94 — 3,904 ratings — published 2006
Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 3 times as consumer-behavior)
avg rating 3.85 — 1,373 ratings — published 2009
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 2 times as consumer-behavior)
avg rating 3.91 — 795 ratings — published 2005
The Brain Audit: Why Customers Buy (And Why They Don't)
by (shelved 2 times as consumer-behavior)
avg rating 4.46 — 639 ratings — published 2009
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 2 times as consumer-behavior)
avg rating 3.82 — 1,978 ratings — published 2010
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.69 — 3,990 ratings — published 2016
Choices, Values, and Frames (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.23 — 1,050 ratings — published 2000
Judgment Under Uncertainty: Heuristics and Biases (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 4.18 — 1,518 ratings — published 1982
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 26,894 ratings — published 2012
Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.72 — 10,675 ratings — published 2005
The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.86 — 24,434 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.71 — 357 ratings — published 2010
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.97 — 12,494 ratings — published 2008
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.67 — 3 ratings — published 2011
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behavior)
avg rating 3.64 — 78 ratings — published 1987
Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.78 — 19,814 ratings — published 2008
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.33 — 173 ratings — published 2009
The Undercover Economist (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 3.81 — 30,042 ratings — published 2005
A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)
by (shelved 2 times as consumer-behavior)
avg rating 3.87 — 974 ratings — published 2003
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 2 times as consumer-behavior)
avg rating 4.00 — 448 ratings — published 2003
The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback)
by (shelved 1 time as consumer-behavior)
avg rating 3.22 — 9 ratings — published 2014
Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got)
by (shelved 1 time as consumer-behavior)
avg rating 5.00 — 2 ratings — published 2013
Machiavellian Marketing: Power, Perception, and Strategic Influence In Modern Business (Kindle Edition)
by (shelved 1 time as consumer-behavior)
avg rating 5.00 — 5 ratings — published
The Brainstormerz: Money Talks (A Graphic Novel)
by (shelved 1 time as consumer-behavior)
avg rating 4.04 — 95 ratings — published
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness (Hardcover)
by (shelved 1 time as consumer-behavior)
avg rating 4.30 — 219,965 ratings — published 2024
“Entertainment becomes a tool of distraction rather than reflection... where emotional stimulation replaces intellectual engagement.”
― Bansang Pinipilas
― Bansang Pinipilas
“Today we’re not so much fragmenting as we are re-forming along different dimensions. These days our watercoolers are increasingly virtual; there are many different ones; and the people who gather around them are self-selected. Rather than being loosely connected with people thanks to superficial mass-cultural overlaps, we have the ability to be more strongly tied to just as many if not more people with a shared affinity for niche culture.
Although the decline of mainstream cultural institutions may result in some people turning to echo chambers of like-minded views, I suspect that over time the power of human curiosity combined with near-infinite access to information will tend to make most people more open-minded, not less.
As much as the blockbuster era seems like the natural state of things, it is, as we’ve seen, mostly an artifact of late-twentieth-century broadcast technologies. Before then most culture was local; in the future it will be affinity-based and massively parallel. Mass culture may fade, but common culture will not. We will still share our culture with others, but not with everyone.”
― The Long Tail: Why the Future of Business is Selling Less of More
Although the decline of mainstream cultural institutions may result in some people turning to echo chambers of like-minded views, I suspect that over time the power of human curiosity combined with near-infinite access to information will tend to make most people more open-minded, not less.
As much as the blockbuster era seems like the natural state of things, it is, as we’ve seen, mostly an artifact of late-twentieth-century broadcast technologies. Before then most culture was local; in the future it will be affinity-based and massively parallel. Mass culture may fade, but common culture will not. We will still share our culture with others, but not with everyone.”
― The Long Tail: Why the Future of Business is Selling Less of More
