Clotaire Rapaille


Born
in France
August 05, 1951

Website

Genre

Influences


Dr. Clotaire Rapaille began his career as an academic, studying political and social sciences at The Paris Institute of Political Sciences and social psychology at Paris-Sorbonne University.

One of Dr. Rapaille's students urged his father, a Nestlé employee to attend one of Dr. Rapaille's lectures. In his lecture, Dr. Rapaille covered Paul D. MacLean's theory of the reptilian brain and Konrad Lorenz's theory of psychological imprints. After Dr. Rapaille's lecture, the student's father convinced Rapaille that his psychological approach could help Nestlé sell instant coffee in Japan.

Skeptical, Dr. Rapaille took the challenge. Soon, he saw how Nestlé's approach had ignored imprints (the process by which people establish strong emotional connect
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Average rating: 3.94 · 3,293 ratings · 344 reviews · 7 distinct worksSimilar authors
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The Global Code: What We Al...

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7 Secrets of Marketing in a...

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The Quality Relationship Ch...

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Social Cancer: Decoding The...

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“At the unconscious level, Americans believe that good people succeed, that success is bestowed upon you by God. Your success demonstrates that God loves you.”
Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

“Emotions are the keys to learning, the keys to imprinting. The stronger the emotion, the more clearly the experience is learned.”
Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

“The French Code for cheese is ALIVE. The American Code for cheese, on the other hand, is DEAD.”
G. Clotaire Rapaille

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