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The Men Who Made Us Spend, Episode 2. Featuring Dr. G. C. Rapaille

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Clotaire Rapaille

Born

in France

August 05, 1951

Website

http://www.archetypediscoveries.com/

Genre

Psychology, Business, Nonfiction

Influences

Konrad Lorenz, John Bowlby, Paul D. MacLean, Sigmund Freud, C.G. Jung ...more

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Dr. Clotaire Rapaille began his career as an academic, studying political and social sciences at The Paris Institute of Political Sciences and social psychology at Paris-Sorbonne University.

One of Dr. Rapaille's students urged his father, a Nestlé employee to attend one of Dr. Rapaille's lectures. In his lecture, Dr. Rapaille covered Paul D. MacLean's theory of the reptilian brain and Konrad Lorenz's theory of psychological imprints. After Dr. Rapaille's lecture, the student's father convinced Rapaille that his psychological approach could help Nestlé sell instant coffee in Japan.

Skeptical, Dr. Rapaille took the challenge. Soon, he saw how Nestlé's approach had ignored imprints (the process by which people establish strong emotional connect ...more

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Clotaire Rapaille’s books

Average rating: 3.93 · 3,660 ratings · 380 reviews · 7 distinct works • Similar authors

	The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do 3.95 avg rating — 3,454 ratings — published 2006 — 27 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Move up by Clotaire Rapaille, Andrés Roemer 3.78 avg rating — 109 ratings — published 2013 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Global Code: What We All Value, and Why, in the New World Economy 3.48 avg rating — 73 ratings — published 2015 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	7 Secrets of Marketing in a Multi-Cultural World 3.69 avg rating — 16 ratings — published 2001 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	El verbo de las culturas: Descubre cuá es tu verbo 3.67 avg rating — 6 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Quality Relationship Challenge by Clotaire Rapaille, Rapaille it was amazing 5.00 avg rating — 1 rating — published 1997	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Cancer: Decoding The Archetype Of Terrorism it was ok 2.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Clotaire Rapaille…

Quotes by Clotaire Rapaille (?)

“At the unconscious level, Americans believe that good people succeed, that success is bestowed upon you by God. Your success demonstrates that God loves you.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

tags: america, americans, code, culture, divine, god, love, proof, success, wealth

13 likes

“Emotions are the keys to learning, the keys to imprinting. The stronger the emotion, the more clearly the experience is learned.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

6 likes

“The French Code for cheese is ALIVE. The American Code for cheese, on the other hand, is DEAD.”
― G. Clotaire Rapaille

tags: cheese, cultural-codes, fromage

3 likes

See all Clotaire Rapaille's quotes »

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