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The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.
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We navigate life by making decisions that maximize pleasure and/ or minimize pain.
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― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
All things marketing, business, economics and consumer behavior.
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