Consumer Behavior


Why We Buy: The Science of Shopping
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Buyology: Truth and Lies About Why We Buy
Influence: The Psychology of Persuasion
Nudge: Improving Decisions About Health, Wealth, and Happiness
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoded: The Science Behind Why We Buy
Hooked: How to Build Habit-Forming Products
The Power of Habit: Why We Do What We Do in Life and Business
Blink: The Power of Thinking Without Thinking
Made to Stick: Why Some Ideas Survive and Others Die
Contagious: Why Things Catch On
The Art of Choosing
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Misbehaving: The Making of Behavioral Economics
Bien plus que le vieux désir de sa balader ailleurs, c'est la pression de la société toute entière qui pousse le travailleur à rendre à l'auto ce gain qu'elle lui procure. C'est pour cela qu'elle l'enchaîne à la chaîne, et que pour être sûre qu'il ne la trahira pas, elle le condamne aux travaux forcés de l'achat à crédit. L'auto le lie au travail, et quand le travailleur est bien crevé, elle le mène se distraire là où il doit consommer. ...more
Bernard Charbonneau, L'Hommauto

Abhijit Naskar
Consumerism is not bad, but reckless and mindless consumerism is not just bad, but downright injurious to the health of not just the individual, but of the entire society.
Abhijit Naskar

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The Modern Marketing Book Club - Marketing, Economics, Consumer Behavior and beyond. All things marketing, business, economics and consumer behavior.
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