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Today we’re not so much fragmenting as we are re-forming along different dimensions. These days our watercoolers are increasingly virtual; there are many different ones; and the people who gather around them are self-selected. Rather than being loosely connected with people thanks to superficial mass-cultural overlaps, we have the ability to be more strongly tied to just as many if not more people with a shared affinity for niche culture.
Although the decline of mainstream cultural institutions
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― The Long Tail: Why the Future of Business is Selling Less of More
― The Long Tail: Why the Future of Business is Selling Less of More
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To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".
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All things marketing, business, economics and consumer behavior.
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