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Michael’s 2024 Year in Books
Take a look at Michael’s Year in Books, including some fun facts about their reading.
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Michael R. Solomon
Goodreads Author
Member Since
February 2018
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Consumer Behavior: Buying, Having and Being
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published
1992
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160 editions
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Marketing: Real People, Real Choices
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published
1996
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139 editions
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Consumer Behaviour: A European Perspective
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published
2001
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27 editions
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The Truth About What Customers Want
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published
2008
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14 editions
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Consumer Behavior: In Fashion
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published
2003
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8 editions
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The Truth About Perfecting Your Presentation Skills [Collection]
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published
2008
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2 editions
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Conquering Consumerspace: Marketing Strategies for a Branded World
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published
2003
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6 editions
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The New Chameleons: How to Connect with Consumers Who Defy Categorization
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Launch! Advertising and Promotion in Real Time
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published
2004
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3 editions
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Os Segredos da Mente dos Consumidores
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published
2009
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“...the higher the expectations about unselected alternatives, the lower the level of satisfaction with the chosen good.”
― Consumer Behaviour: A European Perspective
― Consumer Behaviour: A European Perspective
“In one study, researchers documented the collective ritual of head banging at heavy
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
remedies?).
90”
― Consumer Behavior: Buying, Having, and Being
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
remedies?).
90”
― Consumer Behavior: Buying, Having, and Being
“More recently, a publicity campaign for a late-night cartoon show backfired
when it aroused fears of a terrorist attack and temporarily shut down the city of
Boston. The “guerrilla marketing” effort consisted of 1-foot-tall blinking electronic
signs with hanging wires and batteries that marketers used to promote the Cartoon
Network TV show Aqua Teen Hunger Force (a surreal series about a talking milkshake, a box of fries, and a meatball). The signs were placed on bridges and in other
high-profile spots in several U.S. cities. Most depicted a boxy, cartoon character giving passersby the finger. The bomb squads and other police personnel required to
investigate the mysterious boxes cost the city of Boston more than $500,000—and a
lot of frayed nerves.
99”
― Consumer Behavior: Buying, Having, and Being
when it aroused fears of a terrorist attack and temporarily shut down the city of
Boston. The “guerrilla marketing” effort consisted of 1-foot-tall blinking electronic
signs with hanging wires and batteries that marketers used to promote the Cartoon
Network TV show Aqua Teen Hunger Force (a surreal series about a talking milkshake, a box of fries, and a meatball). The signs were placed on bridges and in other
high-profile spots in several U.S. cities. Most depicted a boxy, cartoon character giving passersby the finger. The bomb squads and other police personnel required to
investigate the mysterious boxes cost the city of Boston more than $500,000—and a
lot of frayed nerves.
99”
― Consumer Behavior: Buying, Having, and Being
