“In one study, researchers documented the collective ritual of head banging at heavy
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
remedies?).
90”


Michael R. Solomon, Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
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