Consumer Behavior Quotes

“More recently, a publicity campaign for a late-night cartoon show backfired
when it aroused fears of a terrorist attack and temporarily shut down the city of
Boston. The “guerrilla marketing” effort consisted of 1-foot-tall blinking electronic
signs with hanging wires and batteries that marketers used to promote the Cartoon
Network TV show Aqua Teen Hunger Force (a surreal series about a talking milkshake, a box of fries, and a meatball). The signs were placed on bridges and in other
high-profile spots in several U.S. cities. Most depicted a boxy, cartoon character giving passersby the finger. The bomb squads and other police personnel required to
investigate the mysterious boxes cost the city of Boston more than $500,000—and a
lot of frayed nerves.
99”
― Michael R. Solomon, Consumer Behavior: Buying, Having, and Being

“In one study, researchers documented the collective ritual of head banging at heavy
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
remedies?).
90”
― Michael R. Solomon, Consumer Behavior: Buying, Having, and Being