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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive

3.97  ·  Rating details ·  11,859 ratings  ·  353 reviews
Small changes can make a big difference in your powers of persuasion.

What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve
Hardcover, 258 pages
Published June 10th 2008 by Free Press (first published 2008)
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David Tenemaza Kramaley Well if we are honest with ourselves, you can't really prove anything in this world at all right :) Science or no science. Prove is too strong a wrong…moreWell if we are honest with ourselves, you can't really prove anything in this world at all right :) Science or no science. Prove is too strong a wrong, but the psychology of this book is probably right. Although I'd recommend other books on the subject, instead of this.(less)

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Jan 18, 2013 rated it liked it  ·  review of another edition
A good friend recommended this book one night over dinner and raised an interesting premise as to why he chose to read the subject matter: "I didn't read it to learn how to persuade people. I read it to learn how people were trying to persuade me." That concept resonated with me. Almost immediately, I purchased Yes! and added it to my Kindle. In effect, my friend's persuasive reasoning as to why I should read this book taught/reminded me the many number of ways that people are attempting to pers ...more
Nov 17, 2008 rated it it was amazing
The main author of this book is, I assume, Robert Cialdini, though it has two other co-authors. Cialdini is considered the godfather of the study of persuasion, or as he calls it, "influence". This book is a summary of his research in the field, nicely captured in only 232 pages.

"Yes" is mainly targeted at the business reader, but I suspect that just about anyone who ever has to use persuasion or exert influence would find it useful.

His six principles of effective persuasion and influence are:

Ashley   Jaden
Sep 17, 2012 rated it liked it
If you want to learn about persuasion, then Robert Cialdini is your man. However, I wasn't quite as enamored with Yes! 50 Scientifically Proven Ways to Be Persuasive as I was when I first read Cialdini's ground-breaking Influence many years ago.

Yes!, which is co-authored by Noah Goldstein and Steve Martin (not the actor), is a collection of fifty persuasion techniques. Each technique is based on at least one psychology study, and all of the studies are listed in a chapter-by-chapter basis in t
Mar 23, 2009 rated it really liked it
From the time I discovered How to Win Friends and Influence People, I've been interested in learning about the power of persuasion. How to ethically make someone agree with you. Whether or not any of the techniques are put into place, this is an interesting book for anyone interested in psychology. It discusses things like why some PSAs have the opposite results than the ones intended -- more litterers, more energy use, more natural resources stolen -- why post-it notes really get people's atten ...more
Dec 28, 2014 rated it it was ok  ·  review of another edition
Shelves: borrowed
I find it a bit uncomfortable how I have this book 2 stars, despite it serving its purpose and explaining the methodology in a fairly good way. However, I found myself getting bored halfway through and I couldn't wait to finish and rid of it. The writing style was dull and it affected my overall reading experience sadly. ...more
Matt Hutson
Jan 13, 2017 rated it liked it
I hope you enjoy the review and pick up the book somewhere. Enjoy the picture of my daughter too!

Yes! 50 Scientifically Proven Ways to Be Persuasive
By: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini

BookMattic's Rating:
5/5 Stars

Goodreads' Rating:
3.97/5 Stars

'Yes!' Is a very persuasive book that is all about persuading people! If you want to learn more about how people are persuaded not just directly but also indirectly and some simple tips that you can apply for almost anything in any
Saikhnaa Ch
Apr 22, 2018 rated it it was amazing
Shelves: favorites, 2018
Collection of 50 short stories on how to get Yes ethically. Highly recommend for anyone to read. Some good strategies to try on, some good ones which you are tried on at some point of life, etc. will do longer review later this month.
Mel Kettle
Had some great ideas but wasn't as good as I expected. Is a good book to dip in and out of. ...more
Jeff Yoak
I don't normally comment on books in progress, but this one has a terrible snake oil start to it. You might think that "Yes!" is the important word in the title, but the author makes it very clear that it is "scientifically." He makes a point of telling us, probably 50 times, that this is science. Science. SCIENCE! It's a shame with so much science on this topic, that everyone ignores it. No need to take his word on this, this is science! Et ceterea and at unfortunate length. When he finally bro ...more
Alb Imeri
Aug 30, 2019 rated it it was amazing
A worth reading book, it represents real-life examples of how persuasion works.
Nov 22, 2008 rated it liked it
I love Cialdini's Influence book, but this one left me cold. It's written as 50 two page essays, rather like an anthology of blog posts. Consequently it doesn't dive deep into anything, just presents 50 case studies or psych studies showing an aspect of influence and suggests how they might be used in a modern business. I was frustrated by the lack of detail--all too often we heard about something awesome ("X made people buy more") but didn't learn how much more, how many people, or what might n ...more
Eric Montag
Jan 17, 2018 rated it really liked it  ·  review of another edition
This was a fascinating book. What I liked most about it was the fact that each of the 50 items mentioned was backed up by science. The book is not just a collection of things that sound like they would probably work. For most of the 50 "secrets," the book gives a brief description of the experiment that was designed to test the secret's validity. The description of each secret was not overly long, and provided just enough information to satisfy my curiosity. Definitely worth a read for anyone wh ...more
Hesham Barakat
Sep 06, 2014 rated it it was ok
Not bad, put i would recommend to read Influence: Pshycology of persuasion instead, as the core of the 2 books are almost identical
May 09, 2020 rated it liked it  ·  review of another edition
You are inquisitive and love to read. You may like this book.

I really enjoyed this book. I definitely preferred the 50 short sections to the longer sections at the end. I also really enjoyed how businesses had taken the advice in the last section of the book.

The aspects concerning advertising were the most interesting to me.
Nonfiction-- KCM
Mar 20, 2019 rated it liked it
“We know that people’s ability to understand the factors that affect their behavior are surprisingly poor,” (11) writes Cialdini in the opening pages of a book appealing to those interested in psychology and marketing. According to Cialdini, “A central theme of this book is that small changes in the way that requests are made can often lead to some startlingly big results” (151). The cited examples of persuasion are derived from studies published in peer-reviewed journals, mainly in the discipli ...more
Charly Troff (ReaderTurnedWriter)
I found this to be a very useful and interesting read. I would recommend Cialdini's book Influence over this one, but this one was great as well. It was organized and presented in a way that was both entertaining and easy to use, and while the information is most useful from a business aspect, I would recommend it to anyone who works with people. ...more
Feb 26, 2020 rated it really liked it
Perswading people to say YES is sometimes a hard task. Whether your pitching to a client or simply getting your kid to bed Noah Goldstein has your back. "Yes!" is a fantastic book for anyone looking for a competitive edge. These 50 scientifically proven ways to increase the likelihood of someone telling you YES was eye-opening. I love these type of books because of the techniques they employ are straightforward and applicable to everyday life.

I recommend this book for anyone looking to get to t
May 13, 2020 rated it it was amazing  ·  review of another edition
This is an excellent little book, full of pithy, applicable recommendations with research-based examples. Great bite-sized pieces. Good as a reminder of tools we tend to know but forget to use! I thoroughly enjoyed it!
Mar 07, 2017 rated it it was amazing
A must read for any business person. The consumer behavior examples in this book can be applied to any industry or job.
Jan 03, 2009 rated it liked it
Shelves: psychology
This review has been hidden because it contains spoilers. To view it, click here.
MsSmartiePants the candy...
I've had this book on my list for a while now and am pleased to have been able to check it out today from All Ears Audio Books. This book is an overview of psychological patterns associated with positive Yes!-type of statements. In tweaking presentations very slightly, we can improve our success in eliciting others to purchase, agree, take action, or other choices.
The techniques taught within this book are ethical and moral, so no manipulation or taking advantage of others for our own benefit i
Sep 22, 2011 rated it liked it
On method #25, so far the methods are interesting, and I've had the opportunity to use some of them...but the authors try to be too clever. Chapters are labeled with questions such as "When does a bonus become an onus?", "Does it behave like bread or like wine?" and "How can you become a Jedi master of persuasion?". Sometimes the chapters are filled with so much anecdotal information regarding the sociological studies done to support their methods that you're not even sure what the method is!
Pubudu Wariyapola
A reasonably good pop-psych book - written by Goldstein, but (I guess) with help from Caldini and Martin (director of Caldini's UK office).

A very cursory treatment of a variety of influence techniques - with some research cited, but not in-depth enough to truly understand the science behind the recommendations. Often moves from the science to speculation and theory - and even when scientific research is cited often misconstrues correlation/causation and/or overly generalizes the research to make
Mario Tomic
Nov 14, 2013 rated it it was amazing
Awesome book! All 50 ways were presented in a very simple way to leading from understanding the general principle behind the idea and the practical application. Every single one of these 50 ways is based on actual studies and has evidence to support the the psychology behind it. The lessons from this book will seriously amp up your influence and without doubt make you a very compelling person with the ability to shape the behavior of others around you. Read the book and use this stuff with cauti ...more
Apr 15, 2011 rated it really liked it  ·  review of another edition
I did think that Cialdini's famous "Influence" was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. "Yes!" covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing! ...more
Jul 09, 2014 rated it it was amazing
I really liked this book, because I am a firm believer in short chapters that are intriguing, and that is what this book offers. I also love how well-researched it is, so that you know the methods actually lead to a statistic difference in persuasion. Some of these methods of persuasion will shock you, and you will find some of them creeping into your life as you try to convince people of your message.
Feb 24, 2019 rated it really liked it
This book is a collection of parables and experiments in persuasion/social science, 50, to be specific. A reference book and a light read that... wait a sec... if I tell you I might lose the competitive advantage against you in a negotiation.
Chad Allen
Jul 07, 2010 rated it did not like it
This is the watered-down crappy version of Influence, which is a fine book. Read Influence and skip this. Also note that it's not the same book as "Getting to Yes" which is also a fine book. ...more
Matt Fox
Jan 16, 2013 rated it liked it
It's a rehash of Influence chunked into smaller pieces. Read Influence by Cialdini instead. Same stories, better quality information. ...more
Jul 22, 2014 rated it really liked it
Comment deleted: It was brought to my attention that I posted a comment for a different book here.
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Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

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“Along with data from other research studies, these findings make it clear that when we’re trying to solicit cooperation from other people—be they coworkers, clients, students, or acquaintances—we should offer help to them in a way that’s unconditional and no-strings-attached. Approaching the potentially cooperative relationship in this way should not only increase the likelihood that you’ll secure their cooperation in the first place, but also ensure that the cooperation you do receive is built on a solid foundation of trust and mutual appreciation, rather than on a much weaker incentive system. You’ll also find this approach to be much longer lasting. Otherwise, the moment the incentive you’ve been promising or awarding can no longer be offered or is no longer desired by the other person, the brittle foundation of the relationship may crack, and the cooperative bridge you’ve built up may come crashing down.” 0 likes
“when fate gives us lemons, we should try to make lemonade, not apple juice.” 0 likes
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