Sheena Iyengar

in Toronto, Canada
November 29, 1969


Sheena Iyengar is the S.T. Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award. She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University. Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune and TIME.

Considered one of the world's experts on choice, Sheena has written her own book, The Art of Choosing. In the book, she explores questions such as why choice is powerful, and where its power comes from; the ways in which people make choices; the relationship between how we choose and who we are; why we are so often disappointed by our choices; how much control we

Average rating: 3.83 · 5,654 ratings · 477 reviews · 3 distinct worksSimilar authors
The Art of Choosing

3.83 avg rating — 5,654 ratings — published 2010 — 28 editions
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The Art Of Choosing

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A arte da escolha

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“What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.”
Sheena Iyengar, The Art of Choosing

“The great artist Michelangelo claimed that his sculptures were already present in the stone, and all he had to do was carve away everything else.
Our understanding of identity is often similar: Beneath the many layers of shoulds and shouldn’ts that cover us, there lies a constant, single, true self that is just waiting to be discovered.”
Sheena Iyengar, The Art of Choosing

“A person of “good character” was one who acted in accordance with the expectations of his community”
Sheena Iyengar, The Art of Choosing

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