Marketing Communications Books

Showing 1-50 of 179
Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as marketing-communications)
avg rating 3.98 — 98,059 ratings — published 2006
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.21 — 5,039 ratings — published 1998
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 4.14 — 924 ratings — published
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Crisis Communications: The Definitive Guide to Managing the Message Crisis Communications: The Definitive Guide to Managing the Message (Kindle Edition)
by (shelved 2 times as marketing-communications)
avg rating 4.04 — 71 ratings — published 2013
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The Science and Art of Branding The Science and Art of Branding (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.20 — 10 ratings — published 2008
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 4.16 — 3,682 ratings — published 2010
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UnMarketing: Stop Marketing, Start Engaging UnMarketing: Stop Marketing, Start Engaging (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.97 — 3,349 ratings — published 2010
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The Brand Gap The Brand Gap (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 3.99 — 5,476 ratings — published 2003
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.98 — 32,586 ratings — published 2013
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Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 3.84 — 93,262 ratings — published 2008
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Differentiate or Die: Survival in Our Era of Killer Competition Differentiate or Die: Survival in Our Era of Killer Competition (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.02 — 1,849 ratings — published
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Wikinomics: How Mass Collaboration Changes Everything Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.73 — 10,993 ratings — published 2006
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Groundswell: Winning in a World Transformed by Social Technologies Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.75 — 5,561 ratings — published 2008
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Finding the Value in Social Business - Journal Article Finding the Value in Social Business - Journal Article (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 0.0 — 0 ratings — published 2014
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The Big Book of NLP, Expanded: 350+ Techniques, Patterns & Strategies of Neuro Linguistic Programming The Big Book of NLP, Expanded: 350+ Techniques, Patterns & Strategies of Neuro Linguistic Programming (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.09 — 101 ratings — published 2010
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Supercommunicators: How to Unlock the Secret Language of Connection Supercommunicators: How to Unlock the Secret Language of Connection (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.99 — 32,919 ratings — published 2024
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The Book of YES: The Ultimate Real Estate Agent Conversation Guide The Book of YES: The Ultimate Real Estate Agent Conversation Guide (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.12 — 249 ratings — published
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Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers) Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)
by (shelved 1 time as marketing-communications)
avg rating 3.92 — 14,782 ratings — published 2014
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Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.24 — 2,558 ratings — published 2007
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Certain To Win Certain To Win (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.33 — 3 ratings — published
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.99 — 672 ratings — published
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Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.22 — 172,299 ratings — published 1984
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A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 3.48 — 744 ratings — published 2017
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.76 — 14,172 ratings — published 2008
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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
by (shelved 1 time as marketing-communications)
avg rating 3.83 — 316 ratings — published 2015
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Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.99 — 3,934 ratings — published 2006
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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.01 — 435 ratings — published 2017
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business The Content Code: Six essential strategies to ignite your content, your marketing, and your business (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 3.83 — 333 ratings — published
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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.82 — 348 ratings — published 2013
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A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.51 — 458 ratings — published
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.27 — 26,535 ratings — published 2017
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How to Win Friends & Influence People How to Win Friends & Influence People (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.22 — 1,119,698 ratings — published 1936
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Advertising Creative: Strategy, Copy, and Design Advertising Creative: Strategy, Copy, and Design (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.50 — 2 ratings — published
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Decoded: The Science Behind Why We Buy Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.18 — 1,244 ratings — published 2013
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.15 — 11,535 ratings — published 1983
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Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students (ebook)
by (shelved 1 time as marketing-communications)
avg rating 4.00 — 1 rating — published
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The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.27 — 22 ratings — published
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Social Media Communication: Trends and Theories Social Media Communication: Trends and Theories (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.33 — 3 ratings — published
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I'm Just Saying: A Guide to Maintaining Civil Discourse in an Increasingly Divided World I'm Just Saying: A Guide to Maintaining Civil Discourse in an Increasingly Divided World (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.25 — 7,569 ratings — published 2023
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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance And Build Lasting Value Leadership Brand: Developing Customer-Focused Leaders to Drive Performance And Build Lasting Value (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.06 — 63 ratings — published 2007
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#FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.50 — 2 ratings — published
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.23 — 3,745 ratings — published 2019
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The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.16 — 56,357 ratings — published 1998
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.98 — 908 ratings — published 1995
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The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.82 — 29,976 ratings — published 2006
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.32 — 10,392 ratings — published 2016
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Marketing Rebellion: The Most Human Company Wins Marketing Rebellion: The Most Human Company Wins (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.22 — 468 ratings — published
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The Oxford Handbook of Corporate Reputation (Oxford Handbooks) The Oxford Handbook of Corporate Reputation (Oxford Handbooks)
by (shelved 1 time as marketing-communications)
avg rating 4.67 — 3 ratings — published 2012
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
by (shelved 1 time as marketing-communications)
avg rating 3.65 — 31 ratings — published 2004
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