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Wikinomics: How Mass Collaboration Changes Everything

3.72  ·  Rating details ·  11,021 ratings  ·  352 reviews
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center— has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the hea

Hardcover, 324 pages
Published December 12th 2006 by Penguin Group (first published 2006)
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Apr 12, 2008 rated it did not like it
Before I begin my thoughts on this book, I should announce that I am openly hostile to several of the notions mentioned in the book, and therefore went into it with a skeptical mind. The book did little to allay my skepticism. 'Wikinomics' is a giddy, fanboy account of the 'new' economy of collaboration generated by 'Web 2.0.' However, rather than provide analysis and examination of the strengths, weaknesses, and variety of this brave new world it is instead 300 pages of anecdotal evidence used ...more
Jan 30, 2019 rated it liked it
Shelves: non-fiction, business
Review to come soon!
Kara Babcock
Full disclosure: I received this book for free, though it was on my to-read list already.

I first heard about Don Tapscott on CBC's Spark, where Nora Young interviewed him about the Net Generation and "digital natives." They also have an interview about MacroWikinomics, the sequel to Wikinomics, which I will be reading soon.

Tapscott intrigued me. According to Wikipedia, he was born in 1947. Yet he talks about the effects of technology on economy and business as if he were, if not exactly a digita
Feb 10, 2008 rated it it was amazing
Found this to be an excellent book, very well written (enjoyed the humor), full of insights to enlighten This Reader on how the world is continually evolving and how companies that "need" to remain in control of their goods/services need to shift their mindset into a more user-friendly, open source, "peer production" collaboration in order to survive. No longer are consumers content to sit on the sidelines while big business--obsessed with control--or the media pitch "instructions" to the masses ...more
Lou Yonke
Sep 15, 2011 rated it it was ok
This is another one of those books that criticizes every old business practice of the past and hails everything young and new. To me, it actually reeks of socialism. While I understand author Don Tapscot’s need to prove his point by including numerous positive examples, the critical reader can not take his argument hook-line-and-sinker because he never recognizes the obvious -- that past business practices have enabled what we are seeing today. He also makes the book at least 100 pages longer th ...more
Patrick Peterson
The book began with far too many grandiose and sometimes ridiculous statements about "collaboration" and "openness" or "open systems."

One of the most obnoxious is that the authors think that collaboration either does not happen, or happens precious little, in "hierarchical" organizations. By this term "hierarchical" the authors are not exactly clear, but they generally mean those which have not adopted their "open" (wiki-based) structure. This is crazy. My wife works for HP, which has over 300,
Brian Clegg
May 30, 2020 rated it liked it
I was quite impressed when I read the book Wikinomics back in 2007. The authors seemed to understand the importance of networking in a way that companies which (for example) sent out emails from a 'noreply' email address didn't. However, there's always a danger of misreading the runes when trying to predict what will happen in the future - so it seemed interesting to go back 13 years later and see how Don Tapscott and Anthony Williams' picture of the economy of the future panned out.

Coming back
Blog on Books
Mar 29, 2010 rated it liked it
There’s been lots of talk about crowd-sourcing in recent years, spurred by both the widespread use of the internet as a collaboration tool as well as specific destination sites like the top-of-mind Wikipedia and others.

In Wikinomics, author and business consultant Don Tapscott (The Digital Economy) and Anthony Williams attempt to illustrate and define examples of companies and projects that have quickly risen or others that have re-energized their operations using the tools of group collaboratio
The Angry Lawn Gnome
Not really much positive to say about this one, other than the authors picked an interesting subject, were able to stick a few interesting examples in, and, umm, guess that's about it on the upside.

Something rubbed me the wrong way that may or may not be a fair criticism, so I'm simply going to stick it off to one side, and not really call it a negative, though I guess I'd like to. Dunno why this bugged me so much, since I'm not typically a spelling or grammar Nazi, but, folks, it is Encyclopædi
Josh Steimle
Dec 14, 2011 rated it liked it
Probably more groundbreaking when it was published than it is today, when it reads a bit more like a stroll down memory lane. But an interesting read nonetheless, and not just to see if its predictions have come to fruition.
Mar 16, 2008 rated it did not like it
Unsubstantial froth. A complete waste of trees, time, and money.
May 27, 2016 rated it liked it
Shelves: non-fiction
Interesting book. Remarkable that the book was written in 2006, has proven to be mostly accurate. Still felt they were a bit too bullish on the whole crowdsourcing idea.
Douglas Wangombe
Mar 08, 2010 rated it really liked it
Assignment Module-6: Book Chat.
Book title: WIKINOMICS. How Mass Collaboration Changes Everything
Author: Don Tapscott and Anthony D. Williams

The book, “WIKINOMICS: How Mass Collaboration Changes Everything”, is about how mass collaboration has changed how we do things in both our social life and in the corporate world. The book dwells mostly on how mass collaboration has affected the global economy. As I prepared to read the book, I believed that I knew that discussion of how collaboration impac
Oct 22, 2018 rated it liked it
Shelves: social-sciences
Like reading an armchair Aaron Swartz.

Very few main points, supported with tons of anecdotes. A good reading strategy would be to read wherever you see very few words beginning with capital letters, because then you'd know there aren't any company names and anecdotes involved.

The chapter on government really, really impacted my thoughts, and that is why I'm giving it 3 stars. Apart from that, the book was extremely repetitive and anecdotal rather than insight-dense and logical. It was one of tho
Lone Wong
Mar 08, 2017 rated it really liked it
Shelves: economic, sociology
I'm reading this book during 2017. And I believe that mass collaboration is what we so called Crowd Sourcing at this moment is becoming so pervasive in many platforms. (Kickstarter,, Fiverr,

In 'The Long Tail', Chris Anderson pointed out internet are now the market of an infinite shelf that products demand are never ending in every niche pool. Therefore, amateur and expert talents are now connected in every corner of the world.

In this book, author interpreted the Web 2
Jul 31, 2008 rated it liked it
The full title of this book by Don Tapscott and Anthony Williams is Wikinomics: How Mass Collaboration Changes Everything, and it sets out to describe pretty much that --how the Internet and other information technology are creating new business models that capitalize on collaboration, sharing, the wisdom of crowds (so to speak) and distributed work. It's a fascinating topic that anyone who has ventured onto the Internet can see is huge, yet the authors of this particular work seem so caught up ...more
Dave Riley
Aug 14, 2009 rated it did not like it  ·  review of another edition
If you have any familiarity with Web2.0 platforms maybe you should write your own book so that the hyperbole packaged by Dan Tapscott is bought back down to earth.

This is a fantastical journey that promises you that the Web 2.0 universe is the very best thing since sliced bread and it will tell you that over and over again by dint of high profile corporate examples.

Here there is little about the access and democracy quotient offered by these new platforms. Theres' very little about me and you. I
Nenad Cikic
Feb 04, 2019 rated it did not like it
The book is not bad but it is outdated. And not really worth a read in 2019.
Interesting if somewhat tedious toward the second half. It basically elaborates on a fairly obvious concept, and tries to generalise the principles behind why and when the concept of mass collaboration and engagement works. This was interesting, especially when they dig into the conditions in which wikis work - they don't do much of this latter, though, the book is fuller of positive egs than negative ones. Also good were the myriad examples and case studies. However, the authors try to segment ...more
Apr 08, 2018 rated it did not like it
took awhile (years) to read this old book recently to check on the common problems of futurist...and Tapscott is definitely not one..too general in terms what he said and whatever he said has already happened..he missed out on education sharing, auto sharing, wrong direction on "news reporting" for the future..his offerings of "open society" and sharing of everything in every sectors including his incorrect prediction health care have provided nothing but false hope and too idealistic. I simply ...more
Lupco Jan
Sep 19, 2022 rated it did not like it
Mar 07, 2019 rated it did not like it
Shelves: learning, owned
This book does not stand the test of time. Not even a few years after release. Which is natural, because it is mostly about technological change. Still, not even at its core values or ideas does it show anything new or mildly relevant. What I mean is, for the effort you need to put in to read this, you are not getting enough useful knowledge.
May 16, 2007 rated it it was ok
Not the "Blink" or "Freakonomics" I was expecting/hoping for. A few examples did stick in my head, but overall, the only word I can use to describe this book is Thick. Perhaps a good read for a business nerd, but not for fun reading. ...more
Robert z
Nov 19, 2008 rated it it was amazing
This is a really powerful book in terms of what it reveals about people's preferred method of communicating and learning.

The wall or wiki format is far more intuitive and powerful than the forum format.
Sebastiano Mereu
Apr 06, 2011 rated it really liked it
Many good examples and explanations on how today's economy works. Sometimes there are too many details, which make reading it a bit boring, but on the other hand, it's a good source of inspiration and how-to approaches. ...more
Jul 07, 2020 rated it did not like it
Maybe this book was interesting and relevant when it was released, though I doubt it, but there is definitely no reason to read it now that it’s so outdated.
Paul Whitla
Nov 12, 2019 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Sep 04, 2020 rated it liked it
I was not totally impressed w/ this book. There were some boring parts that I sat through but because this was written when things on the web were really gaining popularity. I think this book of course has to be updated but the internet is to quick for it. I would say the biggest thing I got out of it was their sections regarding open source. I had only heard of it over the years but never paid attention to it. It then finally all came together. What wikipedia is & how it actually works, which I ...more
Dec 20, 2020 rated it it was amazing
Oh wow, what a journey this book has taken me on.
Great book, with incredibly insightful ideologies.
It was truly fascinating reading this book now, as although not all specified initiatives have persisted, I would argue strongly that all the principles & their associated application value has not only persisted but become an everyday part of our objective reality.
An extremely thought provoking proposition came in the form of referencing the work of famed economist Ronald H. Coase to depict the ev
Apr 26, 2020 rated it really liked it  ·  review of another edition
A good read on how mass collaboration can have positive effects on businesses, the economy, and society as a whole. At times it felt repetitive, but I liked how the authors linked different parts of the book together and "reminded" the reader of past chapters' central ideas together. I recommend for those interested in the social sciences, business, and the gig economy. ...more
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Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.

In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economyc

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