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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

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4.12  ·  Rating details ·  227 ratings  ·  29 reviews
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, ...more
Kindle Edition, 256 pages
Published February 6th 2017
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Evan Clark
Mar 06, 2017 rated it liked it
I found Mark's latest book to be more motivating than informative - which isn't necessarily a bad thing given that becoming 'known' is more about raw hard work than theory.
David Rosen
Dec 26, 2018 rated it it was amazing
If You Do Executive Positioning Work, This Gives You the Formula

I got hooked on Mark's writing with his 2012 book, "Return on Influence," where he explored the quantification of personal reputation. (Six years later, it is STILL far ahead of its time.) In KNOWN, he gives you the action plan for the other side of the equation: building a personal brand in the first place. As many of the other 90 reviews here attest, it's fantastic if you're building your own persona. But there's another crowd tha
...more
Lois Cliff
May 06, 2020 rated it it was amazing
So Thought-Provoking; So Useful!

Very digestible, written in a lovely conversational style, the warm common sense and humanity of the man behind the words shines through.

For me, this book is a game-changer: I'm a mid-divorce, empty-nester, white middle-class British woman with not a clue who she's meant to be - of herself, or in the world of work.

This book doesn't have all the answers, but it sure asks the right questions, and I've found it truly inspirational as I journey on through not knowing
...more
Tim Hughes
Aug 24, 2017 rated it it was amazing
When I was pitching for my book to publishers in the summer of 2015 I was told "we are not interested if it's yet another book on personal branding". Lucky for me, my book wasn't. When I heard that Mark Schaefer had written a book on personal branding I thought of this and thought oh dear. I took Mark's book on holiday with me and opened it, the same you would open a revision book. You know you have to do it, but try to think of ways to avoid it. Now there are two types of book on personal brand ...more
Elizabeth
Feb 02, 2020 rated it liked it
Shelves: business, nonfiction
It seems like these days, everyone wants to be known (myself included). We've been sold this idea that with a global audience at our fingertips, we all have the potential to become celebrities. The internet has done away with most gatekeepers, allowing everyone a shot at stardom and megabucks. But for every PewDie Pie (profiled in Known), there are millions of people who failed to emulate his success. And that's where Known misses the mark for me. While there are plenty of success stories highli ...more
Michael Scott
Oct 19, 2018 rated it really liked it
Author Mark Schaefer has long been a favorite of mine since his book Tao of Twitter was released a few years ago. He always delivers reads that are chalk full of practical insights.

KNOWN certainly didn’t disappoint.

One point of his really stuck out for me based on my own personal experience. It reads:

As you’ll see, intelligence, experience, and even having the best idea are secondary to finding a niche that matters and the tenacity to dominate it.

In other word, in today’s media crowded, those
...more
Janette Fuller
Feb 27, 2018 rated it it was amazing
Shelves: non-fiction
This is a very motivational book. The author is a delightful storyteller and adds touches of humor to the many case studies that are used to illustrate the techniques needed to build your personal brand.

There are stories about bloggers who share there passion using the written word. There are YouTubers who share their musical talent or artistic skills with videos. There are podcasters who produce internet-based radio shows. There are designers, artists and photographers who share visual images o
...more
Manan Younas
Oct 29, 2017 rated it really liked it
Practical advice. Inspiring, and practical at the same time.

Mark's framework for personal branding includes (1) finding a Place which is a sustainable passion aligned with your goals (2) finding a space, which is essentially a niche, relatively un-explored yet large enough to be worth creating a dent in (3) finding a consistent approach to building content (4) creating a relevant audience base no matter how small. A good thing about the book is that he has shown the hardwork which success storie
...more
Elizabeth Upham Howell
Nov 09, 2018 rated it really liked it
I loved this book and I adore Mark. His podcast is also excellent and having listened to it prior to reading the book, I had his voice in my head. He has a great way of encouraging action and teaching how to be successful without coming off as a braggart. Not an easy note to hit! I loved the inspiring real life specific examples which did not define success as "He/She makes more money that they know what to do with," but rather "He/She has designed a business life that they love." Great book for ...more
James Williams
Nov 17, 2018 rated it it was amazing
This books explains the importance of being known for something in this society if you plan to stand out and to make a lucrative income. This books highlights the significance of developing a sustainable interest, providing consistency, creating a unique niche, and securing a place to become relevant. This books employs personal stories and cases to illustrate the benefits of his discussed principles. I highly recommend this book to individuals pursuing a position in the social media space, entr ...more
Scott Woodard
Sep 13, 2017 rated it really liked it
Shelves: non-fiction
This book took a long time to complete. I began in April and finished it in September. It's not an overly long book. It's definitely not a boring book. I just interrupted about midway through because I couldn't wait to get started creating content.

The consistent and constant creation of content is what Marck Schaefer advocates for becoming know in one's field. As a sole practitioner trying to build a coaching business, I devoured Schaefer's advice. I've applied his advice to not only growing my
...more
Peggy Dekay
Aug 08, 2017 rated it really liked it
Known is knowing

Well considered journey into building your personal brand. Lots of sound, practical, boits-on-the-ground advice. Schaefer emphasis two peinciples: Don't wait until your content us perfect before you put it into the wirkd, rather tryst that the world will meet you where you are, and 2. Action is the optimum component of success in building your personal brand. Good read

Randy
Aug 28, 2018 rated it really liked it
A great book! Hurry up and read it before technology advances further. Also, spend the extra money and get the workbook. It's a great investment. Due to some personal commitments, it took me way too long to read this book, but it was helpful to go at a slower pace so I could think some things through concerning the application of the techniques Mark was writing about. I'll need to read it again and work through the workbook, but there is a ton of great actionable information in this book!
Amr Elnahla
May 03, 2018 rated it it was amazing
“Being known is not the same as being famous. It is not about having millions of fans and red carpet appearances. Being known is about having the proper authority, reputation and audience, to realize your potential and achieve your goals, whatever they might be.”

Well structured, easy to read, and the author fluently casts himself as authoritative.
Gints
Jun 06, 2018 rated it it was amazing  ·  review of another edition
Known is a very pleasant and engaging book that manages to cover a wide range of topics in an efficient manner. Arguably I don't have much to compare it with, but for my degree of interest, it seems that it did its work perfectly. Highly recommended.

It is actually quite packed with information and food for thought. I will have to read it again at some point of time for a refresh.
Mihail Nedkov
Feb 01, 2020 rated it did not like it
A painfuly 'meh' experience for me. 80% anecdotes and your usual motivational talk, and only about 20% actual actionable information... that is, in reality, nothing new OR original, and can easily be sourced from any p.1 Google article on the subject.
Hugo Heij
Jun 19, 2017 rated it it was amazing
If you are your brand, as a coach, speaker, MC, facilitator, consultant, or any other role, I highly recommend this book. Mark gives a clear insight on how to brand yourself and become known. The book contains loads of practical tips and ideas, easy to apply.
Mark Smith
Jan 07, 2019 rated it it was amazing
By far the very best book I have read on this subject.

I am inspired to put this book into action. I am so pleased that at the start of 2019 I am ready to apply this rich step by step process to become known and provide my drop in the ocean. Thank you so much for this Mark.
Marina
Jun 03, 2020 rated it it was amazing  ·  review of another edition
You know someone has put a lot of thought, effort and mind when one writes so clearly. Excellent for anyone trying to develop a brand. Personal brand for business purposes, or just to "brand" him/herself.

Next stop: try out what he was writing about.
Sinead
Jun 07, 2019 rated it it was amazing
This is a great book if you are trying to build a personal brand. It goes through all the necessary steps that you need to do to help become known in your industry. There’s no fluff in this book, it’s a how-to manual.
Colin Larcombe
Jan 07, 2020 rated it it was amazing
Excellent read on how to build your own brand
Luigi
Jan 19, 2018 rated it it was amazing
An excellent book, lots of good information. Ordered the workbook from Amazon to go with it.
Chris Africa
Jan 02, 2019 rated it really liked it
I read this book on Kindle Unlimited. It’s an excellent book for non-fiction writers.
Anne Janzer
Mar 21, 2017 rated it really liked it
I'm a big fan of Mark Schaefer - and this book reinforces that fandom. In a sea of people offering advice for how to become known online, Mark dishes the real dirt - it takes being smart about who you are and what you have to offer, and persistence and resilience to do the hard work. I'd recommend it to anyone looking to forge an online presence for business or personal reasons.
Kate Schlicher
Oct 26, 2019 rated it it was amazing
Great book

Really enjoyed this book. Excellent content, engaging, easy to read, entertaining. Highly recommend this to anyone trying to build a brand!
Ghaith Alsirawan
Mar 17, 2017 rated it it was amazing
I listened to the Audiobook. I enjoyed Mark Schaefer the Author of the book reading it, great book.
Thank you Mark.
Robert Smith
Aug 07, 2017 rated it it was amazing
It is worth picking up the complimentary workbook, if you listen to the audiobook - which I did.
The Psychogenealogist
Jul 18, 2020 rated it really liked it
Encouraging, accessible, and genuine. The author offers some no nonsense, unpretentious advice on clarifying and achieving your creative, entrepreneurial goals.
Arminda Lindsay
SO GOOD. Anyone in any industry, from self-employed to deeply embedded in a corporate structure, will benefit from Mark's comprehensive delivery of what it looks like and what it takes to be seen in the world through the use of digital platforms. If you think you have valuable content that will benefit a broader audience -- whatever that looks like to you -- then Mark's message is for you: "The value of your content is zero unless somebody views it." And he shows you through the true stories of ...more
Natasha
rated it really liked it
Aug 30, 2018
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“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”
–Nelson Mandela”
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“Nobody is born a thought leader. It’s something you need to earn in the mind of your audience, slowly over time. You should approach the process of becoming known with humility and respect to those who came before you.” 0 likes
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