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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

4.39  ·  Rating details ·  1,124 ratings  ·  293 reviews
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams
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Hardcover, 240 pages
Published September 24th 2019 by HarperCollins Leadership
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Average rating 4.39  · 
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 ·  1,124 ratings  ·  293 reviews


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Elizabeth
Sep 01, 2019 rated it it was amazing
(I received an Advance Reader's Copy of this book from HarperCollins Leadership for review.)

I heard Kindra speak at a conference in July, and I was captivated by the power of stories and her ability to entrance a coliseum full of women. I wasn't quite sure what to expect from this book, but I started reading and found myself more excited about a book that I have been in quite a while. This book is a TREASURE TROVE of words. She talks about the power of storytelling in business, but her examples
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Karren Hodgkins
Aug 10, 2019 rated it it was amazing
The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.”

However, I was wondering whether the author would have anything to add to the dialogue, I was not disappointed. There was understandably overlap with other books I have read on the topic, but I found it both a
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Genevieve Trono
Sep 25, 2019 rated it really liked it
As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally.

I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal comp
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Korry Franke
Sep 03, 2019 rated it it was amazing
Several months ago, my travels as an airline pilot took me to Orlando. Before venturing out of my hotel that evening, I searched for a podcast to accompany me on my walk to dinner and was intrigued by the description of an interview with professional storyteller @kindrahall. After all, as a writer myself, I know that mastering the art of storytelling is the key to keeping the pages turning for my readers. And as a budding professional speaker, I know it’s also critical to keeping the attendees o ...more
Sara Miller Murrell
Aug 19, 2019 rated it it was amazing
Stories That Stick is greatness! Kindra Hall has a way with words that captivates you and engulfs you into a world of powerful stories and their effects. Learn to not only lead your business, but your life, with storytelling. 5 stars for this wonderful book.

*Disclaimer: I received this book pre-release as part of the Stories That Stick Launch Team.
Asra Yousuf
Dec 05, 2020 rated it liked it
The book does make some good points through a heavy use of examples but its just one of those books that could have been condensed into a blog post
Tracy Beal
Sep 05, 2019 rated it it was amazing
One of the best books I’ve come across in a long time. I had the opportunity to hear Kindra speak at a conference in July. I preordered her book. And then was given the grand opportunity to be part of her launch team!! While the book doesn’t hit the bookstores until later this month, I was sent an ARC (advanced reader copy) of the entire book before its official release.
Kindra explores and explains how story telling can affect your life, your business and your customers! Sometimes I get caught
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Kev Willoughby
Jul 14, 2019 rated it really liked it
Although this book is written primarily to business owners and entrepreneurs, I read it as an HR professional and an aspiring writer. But regardless of how you approach this book, the central idea remains: everyone is drawn to a good story.

From my role in HR, I do lots of interviews on a regular basis. What I consistently find challenging is not how to craft effective interview questions, but where to find a candidate who is adequately prepared for the interview and one who comes with stories th
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Brittany McDowell
Nov 27, 2020 rated it it was amazing
A compelling read, but it would be rather awkward if it weren't. ...more
Laurie Ruettimann
Dec 21, 2019 rated it it was amazing
There’s a school of thought out there that HR needs to tell a better story about itself.
First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially.

If we tell a better story about how we positively affect the landscape of business, we improve th
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Laureen
Dec 13, 2019 rated it really liked it
If you look at my Linked In profile, you will find that I label myself as a storyteller. I'm a writer/ content developer by trade, and I have the unique opportunity to tell stories for a living - true stories, emotive stories, meaningful stories. Some of these are real, true accounts or interviews, and some of my stories are scripted. All of them are told to promote learning, kindness, inclusion, and safety in schools, colleges and workplaces - and to evoke the best in all of us. I seriously hav ...more
Kristyn Bock
Sep 22, 2019 rated it it was amazing
Storytelling is a form of communication that needs to be a bigger part of daily life because as a society we need to make more meaningful connections. I can see the value in it for leaders, teachers, parents...anyone who wants to get a meaningful message across to another person and make it *stick*.
I started reading this with the mind frame of an entrepreneur but I began to see the relevance in other areas of my life. However, just wanting to be a storyteller doesn’t automatically make you one.
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Mirah W
Sep 16, 2019 rated it it was amazing
Stories That Stick was a real surprise read! I thought it would be a good book to read since I work in the training industry; however, I wasn't expecting to be so engrossed in the book! Kindra is, indeed, a gifted storyteller, but rather than keeping that storytelling genius to herself, she shares it openly and honestly in her book.
Don't be misled by the title and think it won't apply to you because you aren't in business or marketing, I believe this book can help people from all walks of life
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Dustin
Oct 19, 2020 rated it it was amazing  ·  review of another edition
I'm a priest of a small, aging congregation. And, like a lot of priests, I wonder: what's the best way to excite my congregation? What's the secret to inspiring them?

A lot of folks in ministry struggle with this aspect of ministry and, sometimes, we seem resolved that 'normal' is always close to burnout and exhaustion for those few who do step up.

Well, I just finished reading Stories That Stick by Kendra Hall. Her suggestion for turning things around: tell a story.

What I especially liked about t
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Ocean Hashem
Jun 17, 2020 rated it it was amazing
I had the pleasure of seeing Kindra speak a few months ago at a business conference. I was skeptical about how a professional storyteller was related to business but I was blown away by her character and her message. So I was excited to know that she had also written a book.

I really enjoyed this book! It’s so easy to follow and How To’s are explained every step of the way. I found myself entranced in the stories she told because I just had to know how they ended. She also makes it super easy to
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Alex Schmidt
Love how this can be applied in what I do. Everyone loves a story and this really brings out the best in you. I listened to this on audible and she has such a good story telling voice so it wasn’t boring. And the stories she told were great examples to good story telling.
Samantha McCarthy
Sep 22, 2019 rated it it was amazing
Review to come
Orly Agawin
Apr 15, 2020 rated it it was amazing
Hall was able to magnify the magic of stories through this book by using actual stories as the her backbone in this self-help book.
Diane
Sep 08, 2019 rated it it was amazing
I was fortunate enough to see Kindra speak in person, so as I read the book, not only was I visualizing her speaking to me, I could almost hear her voice as I read. As I read, I realized the last real story I told was when I eulogized my father in 2018. I believe I hit every key element Kindra describes. And I had so many people tell me they connected to my dad through my stories. Now my task is to take the storytelling skills from this book and apply them to my every day. Yes, I believe that st ...more
Jennifer
Sep 02, 2019 rated it it was amazing
Gem of a book that gives thorough and practical advice on how to implement good storytelling structure and delivery in business and everyday life. For example, in getting stories from other people (perhaps older family members, perhaps customers/colleagues in a business setting) focus on the nouns (i.e. people, places, things, events). Hall gives an example of where talking to her grandmother asking about life during the Great Depression fell flat in getting stories; whereas when she talked to h ...more
Emily P
Aug 20, 2019 rated it really liked it
I haven't heard of Kindra Hall before, but I have learned so much from her book! I am a non profit director and the advice she gives the reader on how to tell a story in a captivating way is, well, captivating.

Hall breaks down the different means by which a story takes hold and applies them to principles that can be easily imitated. Her style of writing is at once inclusive of all walks of life, while reminding us that a story that goes untold can be detrimental in many ways, especially in busi
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Eunice
Aug 22, 2019 rated it it was amazing
Shelves: business
This is a book that every person in business—whether in sales, marketing, accounting, you name it—should have in their toolbox.

Of course I was hooked in almost immediately with the opening story in the introduction, and my never-ending fandom of Kindra had anything to do with it. She uses story to sell the concept of using story to sell, thus proving every point she makes in the whole book.

Her ability to weave story in among the facts and figures is reminiscent of Malcolm Gladwell’s “The Tippi
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Eric
Jan 11, 2020 rated it it was ok
A business consultant's brochure masquerading as a book. I can't help but be reminded of Malcolm Gladwell's various books which do similar things but to better effect. Still, it is worth remembering that "stories" do, potentially, have significant value and meaning. Perhaps the stories are the entire meaning and a great portion of the value. ...more
Casey
May 26, 2020 rated it liked it
Kindra had some great nuggets of advice when looking for stories in every day life and articulating those stories to move people. However, I felt most of her advice applied to entrepreneurs. I listened to the audiobook and EVERY SENTENCE WAS A BIG DEAL. Which made it hard to know what she was emphasizing in her story telling techniques.
Mark Smyth
Sep 23, 2019 rated it it was amazing
(I received an Advanced Reader’s Copy of this book from Harper Collins leadership for review)

This quote from Stories That Stick sums up my deep reverence for the power of stories perfectly:
“The shift a story can make has a profound impact on business. It turns customers into converts. It transforms employees into evangelists. Executives into leaders. It changes the nature and impact of marketing, and perhaps most importantly, it can change how we see ourselves.”

I would add that, on top of a stor
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Brea Schmidt
Sep 23, 2019 rated it it was amazing
*I received an advanced copy from HarperCollins Leadership as a volunteer part of the launch team. Opinions are my own*

As a writer, speaker, blogger and photographer -- I knew I didn't need much convincing that stories matter, but what Stories That Stick IS doing is pushing me to think differently about the way I tell my stories.

After just three chapters, I was already inspired to go and evaluate my work. I wanted to look at my viral/successful social media posts and see if the reason they were
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Emma Hawes
Sep 23, 2019 rated it it was amazing
There were stories in this book that certainly stuck for sure. Kindra Hall breaks everything down into a condensed format.  This book was read over a short time span of 5 hours. If I were a marketing teacher, I would highly consider making this part of my classroom material. However, this is a must for any creative who feels as though they are in a lag. 

As someone who has had marketing roles, it is often a challenge to be a "story collector," but it's a vital part of storytelling. I loved how Ki
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Stephanie Keenan
Sep 23, 2019 rated it it was amazing
I received a copy of the book from HarperCollins Leadership. I heard Kindra Hall speak 3 years ago at a business convention where she motivated us with her story telling skills. She explained how important story telling is, and that it can make or break your business. You need a good story with heart to grab and maintain your potential customers attention. I remember being inspired and seeing the beauty of being able to tell a get story in order to captivate an audiences and change my business, ...more
Meghan Schliff
Sep 24, 2019 rated it it was amazing
(I received a copy of the book from HarperCollins Leadership)

There is A LOT that I want to say about this book! I am currently reading it for the 2nd time and I don't want to put it down. I have watched the book for a while, and knowing that I struggled with telling my story, growing my business and re-learning the value of storytelling- I NEEDED TO GRAB A COPY. I grew up attending story circles with my family. I was a straight A student( when it came to any class pertaining to creative writing/
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Kenny A Rozas
Jun 24, 2020 rated it it was amazing  ·  review of another edition
My own story

I run a business with my brother, I am in charge of marketing and sales, I am an engineer and my knowledge and experience in digital marketing are limited, but not my expectations to stand out

Every morning when I get up, after having my first glass of water and gradually being aware of the new day, checking my cell phone still lying in bed, checking emails, facebook, instagram, etc, ... and feeling puzzled to see the same ads, the same ways of convincing, showing features, benefits b
...more
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  Kerine Wint is a software engineering graduate with more love for books than for computers. As an avid reader, writer, and fan of all things...
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