Customer Development Books
Showing 1-26 of 26
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 9 times as customer-development)
avg rating 4.37 — 14,021 ratings — published 2013
The Lean Startup (Hardcover)
by (shelved 6 times as customer-development)
avg rating 4.11 — 366,959 ratings — published 2011
Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
by (shelved 4 times as customer-development)
avg rating 4.18 — 1,267 ratings — published 2014
Talking to Humans (Kindle Edition)
by (shelved 4 times as customer-development)
avg rating 4.06 — 1,952 ratings — published 2014
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany (Paperback)
by (shelved 3 times as customer-development)
avg rating 4.02 — 5,398 ratings — published 2010
The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)
by (shelved 2 times as customer-development)
avg rating 3.96 — 16,751 ratings — published 2003
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback)
by (shelved 2 times as customer-development)
avg rating 4.44 — 4,790 ratings — published 2021
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
by (shelved 2 times as customer-development)
avg rating 4.10 — 20,874 ratings — published 2012
Badass: Making Users Awesome (Paperback)
by (shelved 2 times as customer-development)
avg rating 4.17 — 1,192 ratings — published 2015
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)
by (shelved 1 time as customer-development)
avg rating 4.27 — 3,641 ratings — published 2015
Build: An Unorthodox Guide to Making Things Worth Making (Paperback)
by (shelved 1 time as customer-development)
avg rating 4.31 — 9,611 ratings — published
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress (Paperback)
by (shelved 1 time as customer-development)
avg rating 4.30 — 538 ratings — published
When Coffee & Kale Compete: Become Great at Making Products People Will Buy (ebook)
by (shelved 1 time as customer-development)
avg rating 4.01 — 696 ratings — published
Designing Products People Love: How Great Designers Create Successful Products (Paperback)
by (shelved 1 time as customer-development)
avg rating 4.11 — 271 ratings — published 2015
Inspired: How to Create Tech Products Customers Love (Hardcover)
by (shelved 1 time as customer-development)
avg rating 4.23 — 25,851 ratings — published 2008
Deploy Empathy: A Practical Guide to Interviewing Customers (Kindle Edition)
by (shelved 1 time as customer-development)
avg rating 4.37 — 131 ratings — published
By Brant Cooper - The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany (6/29/10)
by (shelved 1 time as customer-development)
avg rating 0.0 — 0 ratings — published
Founders at Work: Stories of Startups' Early Days (Hardcover)
by (shelved 1 time as customer-development)
avg rating 4.03 — 38,467 ratings — published 2001
Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love (Lean Startup Tactics Book 1)
by (shelved 1 time as customer-development)
avg rating 3.84 — 58 ratings — published 2013
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead (Hardcover)
by (shelved 1 time as customer-development)
avg rating 4.13 — 16,357 ratings — published 2015
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 1 time as customer-development)
avg rating 4.13 — 567,356 ratings — published 2012
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 1 time as customer-development)
avg rating 3.98 — 100,070 ratings — published 2006
Interviewing Users: How to Uncover Compelling Insights (Kindle Edition)
by (shelved 1 time as customer-development)
avg rating 4.13 — 1,448 ratings — published 2013
Value Proposition Design: How to Create Products and Services Customers Want
by (shelved 1 time as customer-development)
avg rating 4.21 — 7,193 ratings — published 2013
Demand: Creating What People Love Before They Know They Want It (Kindle Edition)
by (shelved 1 time as customer-development)
avg rating 3.98 — 242 ratings — published 2011
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 1 time as customer-development)
avg rating 4.03 — 617 ratings — published 2005

![[Custdev Q&A 3] What does custdev mean when the risk is all in the product?](https://i.ytimg.com/vi/h2MpcNP3W9Y/default.jpg)
![[Custdev Q&A 1] How do you talk to customers who aren't in your country?](https://i.ytimg.com/vi/No3SMbic2bk/default.jpg)