Customer Development


The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Lean Startup
Lean Customer Development: Building Products Your Customers Will Buy
Talking to Humans
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Badass: Making Users Awesome
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Build: An Unorthodox Guide to Making Things Worth Making
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
When Coffee & Kale Compete: Become Great at Making Products People Will Buy
Designing Products People Love: How Great Designers Create Successful Products
Inspired: How to Create Tech Products Customers Love