The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you
یاد میگیرید که با تعریف های خوب از ایده و کارتون بی جهت هیجان زده نشین
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Easy read. Some ideas that could sometimes be useful. Or not.
Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. (c)
Main lessons learned:
1. Don't pitch your ideas to customers
2. Learn facts. Dig and ask more questions till you have exact facts and data
3. Don't mention your solution
4. Don't listen to opinions, collect facts and pain points instead
5. Compliments means nothing. Really nothing. Deflect them and dig deeper.
6. You can’t learn anything useful unless you’re willing to spend a few minutes shutting up
7. If you don’t know what happens next after a product or sales meeting, the meeting ...more
I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.
Why I loved it:
- it's a how-to book that offers concrete methods and tools to solve problems on tour path to a new product with an audience;
- it is full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad;
- it is easy to read, short and funny - a real delight to spend your t ...more
It starts with a goo ...more
Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message:
“DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”.
However, given how easy it is to fall back into "pitch mode", maybe it is worth hammering that message into my brain.
We are about to launch a new product soon at my company and we do have an extremely narrowly segmented customer group, so I will sit down w ...more
The book is short and quite expensive, but each page of it is full of very, very useful examples and advise.
I wish I read this book before, and not had an experience of a failed startup, cause I asked wrong questions while doing user research.
I acquired each page slowly, processing and applying to life. I even gave three talks, incorporating the knowledge from this book before I have finished it. :)
The most useful book of 2018. And one of the most useful book for people doing products/ ...more
No fluff, no tedious and irrelevant stories, and no jargon filled generic crap. This is a manual for how to talk to customers for maximizing learning instead of fishing for compliments and ego boost. The writing is engaging and concise, and there is not a single page whose content can't be put to use immediately. I am sure I will come back to this book multiple times.
Highly recommended for aspiring entrepreneurs.
I think I’ve never made as many underlinings and comments as I did on the pages of this one.
Heavily recommended by colleagues in office, I was generally apprehensive of the hype and was fairly certain that this book would let me down. But I couldn't have been more wrong. I'd say it's totally worth the hype.
Some very practical and hard hitting facts are conveyed in a very easy to consume manner. Being centered around conversations, the book is rife with examples of both 'things to do' and 'things not to do' during customer and stake holder conversations. I ...more
The 4 stars are because I find the "mom test" naming as a bit sexist (with a pink cover, of course). Would it ever occur to the author to call it "dad test"? Probably not. However the book itself is filled with really great content and a lot of examples, well-structure and learnings can be applied right away. Would recommend to any entrepreneur.
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