,
Goodreads helps you keep track of books you want to read.
Start by marking “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you” as Want to Read:
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Enlarge cover
Rate this book
Clear rating
Open Preview

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

by
4.36  ·  Rating details ·  7,680 ratings  ·  811 reviews


The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.



They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you

...more
Kindle Edition, 138 pages
Published August 2019 by Robfitz Ltd (first published September 10th 2013)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Mom Test, please sign up.
Popular Answered Questions
Mohamadreza Pourahmad بعد از خوندن این کتاب دید خیلی خوبی پیدا میکنید برای پرسیدن سوال های مناسب از مشتری های محصولتون، خوب یا بد بودن ایده هاتون رو میتونید با سوال های منا…moreبعد از خوندن این کتاب دید خیلی خوبی پیدا میکنید برای پرسیدن سوال های مناسب از مشتری های محصولتون، خوب یا بد بودن ایده هاتون رو میتونید با سوال های مناسبی متوجه بشین.
یاد میگیرید که با تعریف های خوب از ایده و کارتون بی جهت هیجان زده نشین
(less)

Community Reviews

Showing 1-30
Average rating 4.36  · 
Rating details
 ·  7,680 ratings  ·  811 reviews


More filters
 | 
Sort order
Start your review of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Michael Dubakov
Outstanding book!

Main lessons learned:
1. Don't pitch your ideas to customers
2. Learn facts. Dig and ask more questions till you have exact facts and data
3. Don't mention your solution
4. Don't listen to opinions, collect facts and pain points instead
5. Compliments means nothing. Really nothing. Deflect them and dig deeper.
6. You can’t learn anything useful unless you’re willing to spend a few minutes shutting up
7. If you don’t know what happens next after a product or sales meeting, the meeting
...more
☘Misericordia☘ ⚡ϟ⚡⛈⚡☁ ❇️❤❣
Either really good or dismally bad. Not sure which one.
Easy read. Some ideas that could sometimes be useful. Or not.

Q:
Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. (c)
WhatIReallyRead
This book is amazing!

I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.

Why I loved it:

- it's a how-to book that offers concrete methods and tools to solve problems on tour path to a new product with an audience;
- it is full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad;
- it is easy to read, short and funny - a real delight to spend your t
...more
Andriy Bas
May 05, 2019 rated it it was amazing  ·  review of another edition
Shelves: business
The best book for Customer Development I've ever seen!
Must-read for all CEOs, founders, Product Managers, and User Researchers!
My notes, in case you need: https://www.notion.so/uptechteam/The-...
...more
Cat
This book is about having conversations with potential customers to see if your business is a good idea. It is not written by a UX guy, but someone from tech startups who has learned through mistakes. In some places it's a bit beginner, but it's fun to read, not pretentious, and at times laugh out loud funny. It's a good reminder of the basics and packed full of example dialogues. I actually put down the book I was working on to read this one and devoured it in part of a day.

It starts with a goo
...more
Martin Brochhaus
It’s nice.

Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message:

“DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”.

However, given how easy it is to fall back into "pitch mode", maybe it is worth hammering that message into my brain.

We are about to launch a new product soon at my company and we do have an extremely narrowly segmented customer group, so I will sit down w
...more
Zornitsa Tomova
It's the second time I read this one and once again, I loved every page of it. The book is an amazingly simple, down-to-earth guide on what it means to 'talk to your customers' before you go ahead and build that thing. It's one of those books that you can reread in a few hours every time you're thinking of starting a new project and you'll always find something new and useful. If you want to keep your sight on what's important in the mess of a product's initial research & creation, read this. It ...more
Viktor Lototskyi
Mar 23, 2021 rated it it was amazing
Shelves: non-fiction
A short, clear and very practical handbook on how to talk to customers and people in general.
It's when you need to cut through the niceness/bullshit and get things done.
It'll be useful for anyone who meets people on a regular basis, especially in the post-covid online era.

...more
Algirdas Purkenas
Feb 18, 2022 rated it it was amazing  ·  review of another edition
Shelves: audible
I won't write a review for this book. I am just gonna say that this book is worth re-reading and relistening again and again. And there aren't that many books which are worth doing so. So just please, don't do a start-up, before you spend 4 hours listening to this book. Golden nuggets. ...more
Herve
Mar 02, 2021 rated it it was amazing
The “Mom Test” is an intelligent book for any student of Steve Blank and his “Customer Development” model: validating hypotheses to launch a startup by exploring the existence of customers and of a market, of course. But how do you concretely approach this delicate phase when you are not a specialist?

Author Rob Fitzpatrick says he has faced this situation multiple times and gives excellent advice including how to conduct initial interviews and learn relevant information from them. This is, I bel
...more
Nikolay
Feb 11, 2021 rated it it was amazing  ·  review of another edition
Finally I've finished the whole book! 100 pages full with practical examples how to talk with customers and to really understand their pains without biasing them with your idea. It also will be very helpful for you if you just want to ask good questions and to receive the feedback which will really help you, not the one which will deceive you! ...more
Aditya
Feb 01, 2022 rated it it was amazing
Read it if you want to learn getting real signals out of conversations, cutting through fluffy opinions and hypothetical answers

I finally understand why I was never confident about takeaways in user interviews or in conversation with friends about random ideas .

Most useful non fiction I have read after thinking fast and slow.
drdy
May 12, 2021 rated it really liked it
Shelves: non-fiction
How to ask the right questions for the better and more useful answers? You're going to find the answer for that question in this book. It's The Mom Test.

They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little. As a matter of fact, it’s not their responsibility to
...more
Hrishi
Nov 26, 2020 rated it it was amazing
This is going into the list of must-read books I am going to suggest to the product folks.
Evgenia Trofimova
Priceless.
The book is short and quite expensive, but each page of it is full of very, very useful examples and advise.
I wish I read this book before, and not had an experience of a failed startup, cause I asked wrong questions while doing user research.

I acquired each page slowly, processing and applying to life. I even gave three talks, incorporating the knowledge from this book before I have finished it. :)

The most useful book of 2018. And one of the most useful book for people doing products/
...more
Nikas
Mar 17, 2017 rated it it was amazing  ·  review of another edition
I can't recommend this book enough. Simple, straightforward and immensely helpful. If you're only going to read one book about validating startup ideas, make it this one. ...more
Andrus
Jan 14, 2018 rated it it was amazing  ·  review of another edition
Maybe not a fascinating page-turner, but a crisp very to-the-point and readable book on doing customer (development) interviews.
Katya Kamyanets
Jun 03, 2020 rated it really liked it  ·  review of another edition
Shelves: ux-design
A good way to learn about starting a business and pick up some communication skills.
Jason
Sep 23, 2020 rated it it was amazing
I hate doing customer development but need to do it all the time. This is the most concise, direct, no nonsense guide I have read. And somehow the author manages to keep it low-key and light. Worthwhile.
Sheida
Jun 03, 2017 rated it really liked it  ·  review of another edition
Shelves: non-fiction
I learned quite a lot 🤔
Heather Aislinn
Oct 09, 2017 rated it really liked it  ·  review of another edition
Insightful, clear, understandable and quick
Now I'm more sure how to ask questions, how to ask the right questions mind you.
...more
Shahul
Dec 07, 2020 rated it really liked it
Highly recommended for anyone who's interacting with customers in a company, whether it's for sales, customer support, or for product/user experience research. ...more
Shannon (That's So Poe)
Jan 24, 2021 rated it really liked it
Shelves: 2021-books
Good, solid advice on how to get meaningful feedback without putting people in a spot where they feel the need to make you feel good with fake praise. Lots of specific, actionable suggestions laid out in a clear manner. It did get a little repetitive at times and could have used a copy editor, but otherwise a very good book.
Prafful Sahu
Oct 15, 2020 rated it it was amazing
A must read to be prepared to talk to customers while researching for your product
Dalan Mendonca
Apr 29, 2021 rated it really liked it
Category champion for a book on customer interviewing.
No grand theory on human psychology, filled instead with practical advice on interviewing better, improving your understanding of your customer and learning faster (as a person and as a team).
Paras Dahal
Aug 06, 2019 rated it it was amazing  ·  review of another edition
This book is the best business book I've ever read.

No fluff, no tedious and irrelevant stories, and no jargon filled generic crap. This is a manual for how to talk to customers for maximizing learning instead of fishing for compliments and ego boost. The writing is engaging and concise, and there is not a single page whose content can't be put to use immediately. I am sure I will come back to this book multiple times.

Highly recommended for aspiring entrepreneurs.
...more
Pankaj Gupta
Jul 26, 2021 rated it it was amazing
This is one book, I believe this is a must-read for people who are starting on their entrepreneurial journey. Talking to customers is an art, and this book clearly lays down the framework for that. Highly recommended.
Ed
Jun 14, 2022 rated it it was amazing
I listened to the audiobook which was fantastically narrated by the author. He changed wording and didn't edit out ums and ahhs so it was like he was actually talking to you rather than narrating which was refreshing.

The actual content is all very concrete and useful. It is a short, dense book with no fluff which I really appreciate. This is definitely one of the best business books I've read, up there with Joel Spolsky.
...more
Kirill Borzov
Sep 15, 2020 rated it it was amazing
6/5. Simple, interesting, easy-to-read, and very useful!
Harshita Srivastava
Jan 24, 2022 rated it it was amazing
An absolute must read book for anyone who is building something that will be used by end customers. A great book on how to do customer communications and gather feedback in an unbiased manner. Would probably visit it again after few months to reinforce what I learnt from this book :)
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
  • The Minimalist Entrepreneur: How Great Founders Do More with Less
  • Inspired: How to Create Tech Products Customers Love
  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
  • Talking to Humans
  • The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
  • Escaping the Build Trap: How Effective Product Management Creates Real Value
  • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
  • Hooked: How to Build Habit-Forming Products
  • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
  • Empowered: Ordinary People, Extraordinary Products
  • The Cold Start Problem
  • Traction: A Startup Guide to Getting Customers
  • Product-Led Growth: How to Build a Product That Sells Itself
  • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
  • Build: An Unorthodox Guide to Making Things Worth Making
  • The Embedded Entrepreneur: How to Build an Audience-Driven Business
  • Value Proposition Design: How to Create Products and Services Customers Want
See similar books…

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »
See top shelves…
135 followers
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, a ...more

News & Interviews

It’s hard to believe the year 2022 is already coming to an end. That went fast, didn’t it? Still, there’s just enough time to wedge in a...
40 likes · 8 comments
“It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.” 7 likes
“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.” 6 likes
More quotes…