The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you
یاد میگیرید که با تعریف های خوب از ایده و کارتون بی جهت هیجان زده نشین
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Main lessons learned:
1. Don't pitch your ideas to customers
2. Learn facts. Dig and ask more questions till you have exact facts and data
3. Don't mention your solution
4. Don't listen to opinions, collect facts and pain points instead
5. Compliments means nothing. Really nothing. Deflect them and dig deeper.
6. You can’t learn anything useful unless you’re willing to spend a few minutes shutting up
7. If you don’t know what happens next after a product or sales meeting, the meeting ...more
Easy read. Some ideas that could sometimes be useful. Or not.
Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. (c)
I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.
Why I loved it:
- it's a how-to book that offers concrete methods and tools to solve problems on tour path to a new product with an audience;
- it is full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad;
- it is easy to read, short and funny - a real delight to spend your t ...more
It starts with a goo ...more
Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message:
“DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”.
However, given how easy it is to fall back into "pitch mode", maybe it is worth hammering that message into my brain.
We are about to launch a new product soon at my company and we do have an extremely narrowly segmented customer group, so I will sit down w ...more
It's when you need to cut through the niceness/bullshit and get things done.
It'll be useful for anyone who meets people on a regular basis, especially in the post-covid online era.
Author Rob Fitzpatrick says he has faced this situation multiple times and gives excellent advice including how to conduct initial interviews and learn relevant information from them. This is, I bel ...more
I finally understand why I was never confident about takeaways in user interviews or in conversation with friends about random ideas .
Most useful non fiction I have read after thinking fast and slow.
They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little. As a matter of fact, it’s not their responsibility to ...more
The book is short and quite expensive, but each page of it is full of very, very useful examples and advise.
I wish I read this book before, and not had an experience of a failed startup, cause I asked wrong questions while doing user research.
I acquired each page slowly, processing and applying to life. I even gave three talks, incorporating the knowledge from this book before I have finished it. :)
The most useful book of 2018. And one of the most useful book for people doing products/ ...more
No grand theory on human psychology, filled instead with practical advice on interviewing better, improving your understanding of your customer and learning faster (as a person and as a team).
No fluff, no tedious and irrelevant stories, and no jargon filled generic crap. This is a manual for how to talk to customers for maximizing learning instead of fishing for compliments and ego boost. The writing is engaging and concise, and there is not a single page whose content can't be put to use immediately. I am sure I will come back to this book multiple times.
Highly recommended for aspiring entrepreneurs. ...more
The actual content is all very concrete and useful. It is a short, dense book with no fluff which I really appreciate. This is definitely one of the best business books I've read, up there with Joel Spolsky. ...more
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