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Designing Products People Love: How Great Designers Create Successful Products
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Designing Products People Love: How Great Designers Create Successful Products

4.08  ·  Rating details ·  190 ratings  ·  20 reviews
How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product cre ...more
Paperback, 324 pages
Published January 3rd 2016 by O'Reilly Media (first published December 25th 2015)
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4.08  · 
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 ·  190 ratings  ·  20 reviews

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Denis Vasilev
Apr 07, 2019 rated it really liked it  ·  review of another edition
Обзорная книга по работе продакта. Есть историческая часть, теория и практика. Интервью с продуктологами известных компаний включены. Полезно и для менеджеров не занимающихся продуктами, но взаимодействующих с дизайнерами и разработчиками.
Kane Rogers
Jul 15, 2019 rated it really liked it
Simple, readable, actionable, funny.
Jan 09, 2017 rated it it was amazing
For someone new to product design I think this book gives a very good insight on what to expect and what actions to take. If you would like to pursue this path, of the product designer, there are plenty references in the book that are extremely useful.
May 17, 2017 rated it really liked it
A very brief intro with a few examples to areas such as prototyping, users psychology, usability, and animations, each of which is probably better introduced with a separate book. And the general lessons (especially the perspectives in the interviews) would be better understood if combined with some hands-on experience. So I would say it's a light reading for intermediate UI people. (Beginners like me might want to look for something more concrete before returning to this).

A partial summary of
Mike Siegel
Dec 03, 2016 rated it really liked it
This book is good for anyone who is making software - Designers, Product Managers and Engineers.

The book isn't about specifics of design like typography and design patterns but provides great advice on the process of designing a loveable product.

I dug how each chapter concluded with "Shareable Notes" and "Do this Now" where the author gave explicit action items for a Product Manager or Designer to start doing immediately.

There are many interviews in the book as well. It was good to hear differe
Arnold Saputra
Jul 25, 2018 rated it it was amazing
You should re read this book!
Full of practical tips about creating product that loved by lot of people. This book suit for beginner to an expert since, lot of the tips from Scott are so simple, basic but we likely to forget about that. The writer have a great way to narrated and describing how to adopt design thinking for all your team member.
Jan 24, 2017 rated it it was amazing
Очень крутая книга для людей, которые разрабатывают продукты. Прочищает мозг и заставляет задуматься о том, что можно сделать по другому. Куча практики и полезных советов. Лучшей книги на тему продуктового дизайна я ещё не встречала.
Jul 27, 2018 rated it it was amazing
Shelves: ux
I thought this was a great read - the author provides many visual examples and incorporates snippets from his engaging interviews in each of the chapters. I quite liked how he explained the UI Stack, and the idea of a Minimum Lovable Product is great.
Jun 30, 2019 rated it really liked it
This comprehensible guidance on developing the kind of products that are more likely to be loved, covers every single stage of product development. A fantastic resource *to get started* in product design. I wish I read this before!
Apr 09, 2019 rated it liked it
Shelves: 2019
Overall it’s good book
But the content and some examples are outdated as we are in 2019 nw
Also a lot of the content shared over medium articles

Marvin Vista
Jan 23, 2017 rated it really liked it
Regardless of the methodologies, artifacts and deliverables in between, good product design begins and ends in observing customer behaviour.
Jan 31, 2019 rated it liked it
This book contains of good examples for this topic. Interviews from many different people makes the book more lively.
But - the whole content and its message can be shortened to half size.
Graham Herrli
Feb 06, 2017 rated it liked it
Shelves: design-related
This book had a couple of useful ideas, although a great deal of it was just rehashing concepts that are second nature to many professional UX and product designers. The book might(?) make a more interesting read for product managers or graphic designers.

Two things it said that I found useful were:
1. A "Sales Safari" is a form of attitudinal/formative research that you can use without accidentally influencing the people you're observing. It means lurking in online fora where your target audience
Jan 08, 2016 rated it liked it
Shelves: ux-books
A roundup of tips culled from interviews with top digital product designers. It provides a decent overview of the current state of the field, and an antidote to some of the counterproductive extremes that many businessfolk have drawn from the "agile design" and "mobile first" trends lately. (In other words, it preaches the gospel of learning who your audience is and what real problems you intend to solve before starting to build things, tailoring to that real-world context, and continuing to wor ...more
Jose Papo
Jan 30, 2016 rated it it was amazing
This is a must read book about product design in the more general way. More general because it talks about the importance of understanding users, learning via customer research and understanding their pains. But the book goes beyonf that to talk about interface design, prototyping, user experience and how to hook your users with psychology, receiving feedback and more.
One of the best chapters(and already worth the price of the book) for me was chapter 6 "The Mechanics of Interface Design". It d
Carolina Bento
May 19, 2016 rated it really liked it
Very well structured book, laser focused on the different aspects of product design and with extensive notes. The idea of adding the transcripts of the interviews is pretty spot on, since it's nice to revisit the topics via the interviews.
May 31, 2016 rated it it was amazing
A great book to understand the key underlying concepts of product design. Right up in my alley due to the fact that it points out the simple (and not so) things/changes which can get you to a top level when implemented.
Long Dinh
Jul 02, 2016 rated it it was amazing
Shelves: favorites
A great read on how a digital product is made. Very practical and insightful. If you are a "product" person, you definitely should give this book a try ;)
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