Dan Olsen

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Dan Olsen is an entrepreneur, consultant, and Lean product expert. He is also the author of The Lean Product Playbook, the missing manual on how to apply Lean Startup to build products that customers love. Learn more at http://leanproductplaybook.com/.

Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.

Dan lives in Silicon Valley, where he hosts the monthly Lean Product Meetup http://meetup.com/lean-product. He enjoys sharing and discussing his ideas with as many people as he can and gives talks and workshops frequently.


Average rating: 4.32 · 1,144 ratings · 101 reviews · 1 distinct workSimilar authors
The Lean Product Playbook: ...

4.32 avg rating — 1,144 ratings — published 2015 — 7 editions
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Dan Olsen is now friends with Ryan Dodds
The Lean Product Playbook by Dan  Olsen
"A great read for entrepreneurs and PM's. Crystallises the whole process reduces uncertainty in one of the most important part of your startup's journey. "
The Lean Product Playbook by Dan  Olsen
"One of the best books I have read on product management and marketing. Olsen writes clearly and concisely, providing lots of helpful frameworks and a couple illuminating case studies. Highly recommend as intro or refresher. "
The Lean Product Playbook by Dan  Olsen
"It's refreshing to find a product management book that isn't overly high level or conceptual. Dan's approach utilizes a tactical / how-to / real world focus that serves as a great "starter guide" to actually execute your ideas —and leaves you in a..." Read more of this review »
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Running Lean by Ash Maurya
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UX for Lean Startups by Laura Klein
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Better Than Before by Gretchen Rubin
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More of Dan's books…
“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.”
Dan Olsen, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

“The Lean Product Process consists of six steps: Determine your target customers Identify underserved customer needs Define your value proposition Specify your minimum viable product (MVP) feature set Create your MVP prototype Test your MVP with customers”
Dan Olsen, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

“As entrepreneurs, product managers, developers, and designers, we love to spend our time coming up with cool new feature ideas and designing great user experiences. However, those items sit at the top two levels of the pyramid of user needs. First and foremost, the product needs to be available when the user wants to use it. After that, the product's response time needs to be fast enough to be deemed adequate. The next tier pertains to the product's quality: Does it work as it is supposed to? We then arrive at the feature set tier, which deals with functionality. At the top, we have user experience (UX) design, which governs how easy—and hopefully how enjoyable—your product is to use. As with Maslow's hierarchy, lower-level needs have to be met before higher-level needs matter.”
Dan Olsen, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback




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