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Deploy Empathy: A Practical Guide to Interviewing Customers

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4.65  ·  Rating details ·  17 ratings  ·  7 reviews
Kindle Edition
Published July 25th 2021
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Average rating 4.65  · 
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Jade
Dec 03, 2021 rated it really liked it
Shelves: skimmed
I'm not a business owner so most of this book wasn't applicable to me BUT it still warrants 4 stars because the chapter that I did read about practical interviewing and empathy tricks?(Chapter VI) was phenomenal. The only reason I had to deduct one star is because Chris Voss' Never Split The Difference was heavily referenced and I almost feel like this book is too heavily inspired by his work to take the full credit. I would read Never Split the Difference before supplementing your understanding ...more
Kjell
Sep 27, 2021 rated it really liked it
As a copywriter and podcaster, I enjoyed reading Michele's very practical guide to interviewing customers. Even though I'm not the key target audience for this book, I learned many tips and tricks.

I even tested a few of the tricks on Michele herself during our podcast conversation.
You can find the link and more info here: https://coffeeandpens.com/michele-han...
...more
Nathan
Jan 03, 2022 rated it it was amazing
Recommends it for: software developers
I'm a software developer who has I've read the Mom Test.

I totally understood that I needed to talk to customers instead of building first. And, thanks to the Mom Test, I knew that just asking if my idea was good or not was a fruitless question.

Still, I struggled to actually interview a customer or prospective customer. I didn't really know what to say.

Well, after reading (and re-reading) Deploy Empathy, I now know what to say...but perhaps even more importantly, I know how to say it and what not
...more
Rossveth
Jan 05, 2022 rated it it was amazing
As a software developer who is just starting out with my business, Michele's book has helped me to understand the importance of customer relationships. You can tell that she poured all her knowledge into this book. With countless examples and actionable items, you will definitely become better in understanding your customers and improve your business. ...more
Leonardo Dopacio
Jan 08, 2022 rated it liked it
Nice concepts to go beyond...

Good to focus on customer's interviews. Listen, listen and listen them. Ask them rather than being anxious ti give them answers. The importance of distinguishing sales, customer support and customer research. Start to think in UX and its role.
...more
Saswat Sahu
Jan 05, 2022 rated it it was amazing
Love the theme of the book. 2022 is the perfect time for this one.
Jason Knight
Sep 14, 2021 rated it it was amazing
This is a fantastic guide to help those involved in product development up their game. Speaking to customers is essential to build a deep understanding of their pain points, and Michele gives a practical, step-by-step guide to getting the answers you need. A very accessible book, perfect for people new to the trade as well as those trying to up their game.
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