Alan Klement



Average rating: 4.07 · 192 ratings · 25 reviews · 1 distinct workSimilar authors
When Coffee & Kale Compete:...

4.07 avg rating — 192 ratings3 editions
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“A Job to be Done describes the “better me.” It answers the question, “How are you better since you started using [product]?” and “Now that you have this product, what can you do now that you couldn’t do before?”
Alan Klement, When Coffee & Kale Compete: Become Great at Making Products People Will Buy



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