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46 books
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60 voters
Marketing Strategy Books
Showing 1-50 of 159
Contagious: Why Things Catch On (Hardcover)
by (shelved 4 times as marketing-strategy)
avg rating 3.97 — 26,119 ratings — published 2013
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 3 times as marketing-strategy)
avg rating 3.99 — 65,902 ratings — published 1994
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as marketing-strategy)
avg rating 3.97 — 85,271 ratings — published 2006
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 3 times as marketing-strategy)
avg rating 4.05 — 19,225 ratings — published 1993
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 3 times as marketing-strategy)
avg rating 4.29 — 6,622 ratings — published 2016
Ogilvy on Advertising (Paperback)
by (shelved 3 times as marketing-strategy)
avg rating 4.14 — 9,909 ratings — published 1983
Influence: The Psychology of Persuasion (Paperback)
by (shelved 3 times as marketing-strategy)
avg rating 4.20 — 128,673 ratings — published 1984
Good Strategy Bad Strategy: The Difference and Why It Matters (ebook)
by (shelved 2 times as marketing-strategy)
avg rating 4.13 — 10,325 ratings — published 2011
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 2 times as marketing-strategy)
avg rating 3.87 — 3,403 ratings — published 1998
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 2 times as marketing-strategy)
avg rating 3.97 — 11,327 ratings — published 2018
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as marketing-strategy)
avg rating 4.28 — 15,517 ratings — published 2017
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 2 times as marketing-strategy)
avg rating 3.83 — 76,307 ratings — published 2008
Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as marketing-strategy)
avg rating 4.17 — 403,387 ratings — published 2011
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as marketing-strategy)
avg rating 4.17 — 2,380 ratings — published 2010
The Sum of Small Things: A Theory of the Aspirational Class (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.64 — 1,047 ratings — published 2017
Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak Of Advertising (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.04 — 23 ratings — published
Then We Came to the End (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.46 — 35,012 ratings — published 2007
Cultish: The Language of Fanaticism (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.04 — 26,615 ratings — published 2021
Global Brand Power (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 3.68 — 119 ratings — published 2013
Customer Centricity (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 3.62 — 477 ratings — published 2012
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.08 — 2,500 ratings — published 2016
Good Is the New Cool: Market Like You Give a Damn (ebook)
by (shelved 1 time as marketing-strategy)
avg rating 3.70 — 109 ratings — published
Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.27 — 22 ratings — published
Yuva India: Consumption and Lifestyle Choices of a Young India (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 3.50 — 20 ratings — published 2015
The End of Karma: Hope and Fury Among India's Young (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 3.97 — 377 ratings — published 2016
R.E.D. Marketing: The Three Ingredients of Leading Brands (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.67 — 60 ratings — published
Under Think It (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 3.61 — 23 ratings — published
The Practical Pocket Guide to Account Planning (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.01 — 155 ratings — published 2013
One Plus One Equals Three: A Masterclass in Creative Thinking (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.23 — 1,317 ratings — published 2015
Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.00 — 1,561 ratings — published 1998
Innovation: The Attacker's Advantage (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.24 — 37 ratings — published 1986
Eat Your Greens (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.13 — 136 ratings — published
How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.42 — 251 ratings — published
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.26 — 3,835 ratings — published 2019
How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.81 — 334 ratings — published 2004
Strategy for Sustainability: A Business Manifesto (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.88 — 117 ratings — published 2009
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.47 — 219,161 ratings — published 2016
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.03 — 48,041 ratings — published 1997
Perennial Seller: The Art of Making and Marketing Work That Lasts (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.16 — 2,799 ratings — published 2017
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 4.11 — 2,088 ratings — published 2016
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.13 — 67,145 ratings — published 2013
Lean Analytics: Use Data to Build a Better Startup Faster (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.09 — 7,479 ratings — published 2013
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 4.04 — 1,066 ratings — published 1998
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business (ebook)
by (shelved 1 time as marketing-strategy)
avg rating 4.20 — 808 ratings — published
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits (Paperback)
by (shelved 1 time as marketing-strategy)
avg rating 3.72 — 245 ratings — published 2019
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 4.33 — 1,806 ratings — published 2019
2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 2.82 — 17 ratings — published
Choose: The Single Most Important Decision Before Starting Your Business (Hardcover)
by (shelved 1 time as marketing-strategy)
avg rating 3.99 — 275 ratings — published
One Million Followers: How I Built a Massive Social Following in 30 Days (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 3.47 — 1,116 ratings — published 2018
How to Make Sh*t Happen: Make more money, get in better shape, create epic relationships and control your life! (Kindle Edition)
by (shelved 1 time as marketing-strategy)
avg rating 3.91 — 1,775 ratings — published
“As the Public Relations expert, your role is to develop strategies and lead initiatives that integrate into the overall development and marketing plan in support of your business objectives.”
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“You have three types of followers: buyers, advocates, and elevators. Buyers buy your products or services and contribute to profits. Advocates give you free publicity and potential opportunities by referring you and sharing your posts. Elevators swell your posts through likes, comments, and engagements. This is what I like to refer to as the Relationship Status of B.A.E. Each one is essential to your brand, and you need all three to grow.”
― Strategize Up: The Simplified Blueprint To Scaling Your Business
― Strategize Up: The Simplified Blueprint To Scaling Your Business
How Sponsorship Strategy Can Impact on Branding
1 chapters — updated Aug 29, 2019 02:51AM — 0 people liked it
1 chapters — updated Aug 29, 2019 02:51AM — 0 people liked it
