12 books
—
9 voters
Account Management Books
Showing 1-50 of 96
The Trusted Advisor (Paperback)
by (shelved 5 times as account-management)
avg rating 3.81 — 4,835 ratings — published
Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty (Kindle Edition)
by (shelved 3 times as account-management)
avg rating 4.20 — 6,211 ratings — published 2002
Managing The Professional Service Firm (Paperback)
by (shelved 3 times as account-management)
avg rating 4.15 — 1,492 ratings — published 1993
The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers (Paperback)
by (shelved 3 times as account-management)
avg rating 3.69 — 176 ratings — published 1899
Key Account Management: The Definitive Guide (Paperback)
by (shelved 3 times as account-management)
avg rating 3.66 — 29 ratings — published 2011
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 3 times as account-management)
avg rating 3.95 — 783 ratings — published 2003
Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less (Kindle Edition)
by (shelved 2 times as account-management)
avg rating 3.46 — 74 ratings — published 2015
True Professionalism: The Courage to Care about Your People, Your Clients, and Your Career (Paperback)
by (shelved 2 times as account-management)
avg rating 3.92 — 519 ratings — published 1997
Making Rain: The Secrets of Building Lifelong Client Loyalty (Hardcover)
by (shelved 2 times as account-management)
avg rating 3.56 — 27 ratings — published 2003
Crucial Conversations: Tools for Talking When Stakes are High (Paperback)
by (shelved 2 times as account-management)
avg rating 4.07 — 80,872 ratings — published 2002
The Designful Company: How to Build a Culture of Nonstop Innovation (Paperback)
by (shelved 1 time as account-management)
avg rating 4.00 — 526 ratings — published 2008
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 1 time as account-management)
avg rating 3.81 — 4,255 ratings — published 2012
The Strategic Web Designer: How to Confidently Navigate the Web Design Process (Paperback)
by (shelved 1 time as account-management)
avg rating 3.40 — 47 ratings — published 2012
The Motivation Hacker (ebook)
by (shelved 1 time as account-management)
avg rating 3.73 — 2,013 ratings — published 2013
See What I Mean: How to Use Comics to Communicate Ideas (Paperback)
by (shelved 1 time as account-management)
avg rating 4.10 — 98 ratings — published 2012
Interviewing Users: How to Uncover Compelling Insights (Kindle Edition)
by (shelved 1 time as account-management)
avg rating 4.13 — 1,436 ratings — published 2013
The Art of the Pitch: Persuasion and Presentation Skills that Win Business (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.83 — 506 ratings — published 2012
The Graphic Facilitator’s Guide: How to use your listening, thinking and drawing skills to make meaning (Paperback)
by (shelved 1 time as account-management)
avg rating 4.19 — 125 ratings — published 2012
Practice Standard for Work Breakdown Structures (Paperback)
by (shelved 1 time as account-management)
avg rating 3.69 — 104 ratings — published 2000
The Green Marketing Manifesto (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.79 — 113 ratings — published 2007
Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.54 — 399 ratings — published 2013
Card Sorting (Paperback)
by (shelved 1 time as account-management)
avg rating 3.96 — 317 ratings — published 2009
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Paperback)
by (shelved 1 time as account-management)
avg rating 3.90 — 1,183 ratings — published 1985
Key Account Management: A Definitive Guide (Paperback)
by (shelved 1 time as account-management)
avg rating 3.27 — 15 ratings — published 2006
Major Account Sales Strategy (Hardcover)
by (shelved 1 time as account-management)
avg rating 4.22 — 303 ratings — published 1989
Account Management: Sales 12.5 (Express Exec)
by (shelved 1 time as account-management)
avg rating 0.0 — 0 ratings — published 2003
The Seven Keys to Managing Strategic Accounts (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.65 — 46 ratings — published 2003
Super Strategist: The Art and Science of Modern Account Planning (Kindle Edition)
by (shelved 1 time as account-management)
avg rating 3.73 — 33 ratings — published
This is Service Design Thinking: Basics – Tools – Cases (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.98 — 1,930 ratings — published 2010
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 1 time as account-management)
avg rating 3.82 — 322 ratings — published 2004
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone (Hardcover)
by (shelved 1 time as account-management)
avg rating 4.06 — 9,734 ratings — published 2009
Less (Arthur Less, #1)
by (shelved 1 time as account-management)
avg rating 3.62 — 221,454 ratings — published 2017
Neuro Web Design: What Makes Them Click? (Paperback)
by (shelved 1 time as account-management)
avg rating 3.85 — 987 ratings — published 2008
Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)
by (shelved 1 time as account-management)
avg rating 4.13 — 17,204 ratings — published 2011
CareerKred: 4 simple steps to Build Your Digital Brand and boost credibility in your career (Kindle Edition)
by (shelved 1 time as account-management)
avg rating 4.31 — 13 ratings — published
Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness (Paperback)
by (shelved 1 time as account-management)
avg rating 3.89 — 1,426 ratings — published 1980
The Art of Focused Conversation: 100 Ways to Access Group Wisdom in the Workplace (Paperback)
by (shelved 1 time as account-management)
avg rating 4.06 — 203 ratings — published 2000
The Fine Art of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills and Leave a Positive Impression! (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.48 — 6,288 ratings — published 1997
Say It With Charts: The Executive's Guide to Visual Communication (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.83 — 485 ratings — published 1986
Thinking In Systems: A Primer (Paperback)
by (shelved 1 time as account-management)
avg rating 4.19 — 21,530 ratings — published 2008
HBR Guide to Persuasive Presentations (Paperback)
by (shelved 1 time as account-management)
avg rating 3.96 — 1,142 ratings — published 2010
Customer Service the Sandler Way: 48 Rules for Strategic Customer Care (Kindle Edition)
by (shelved 1 time as account-management)
avg rating 3.67 — 9 ratings — published 2015
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.88 — 3,906 ratings — published 2000
Rework (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.98 — 174,403 ratings — published 2010
Writing Business Bids and Proposals For Dummies (Kindle Edition)
by (shelved 1 time as account-management)
avg rating 4.64 — 14 ratings — published
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships
by (shelved 1 time as account-management)
avg rating 3.47 — 51 ratings — published
Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy (Paperback)
by (shelved 1 time as account-management)
avg rating 4.20 — 83 ratings — published 2012
Financial Times Guide to Business Development, The (Paperback)
by (shelved 1 time as account-management)
avg rating 3.91 — 47 ratings — published 2012
All For One: 10 Strategies for Building Trusted Client Partnerships (Hardcover)
by (shelved 1 time as account-management)
avg rating 3.70 — 46 ratings — published 2009
Developing Knowledge-Based Client Relationships: Leadership in Professional Services (Paperback)
by (shelved 1 time as account-management)
avg rating 3.42 — 12 ratings — published 2005
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Start with a clear value proposition. Before building or managing accounts, define who your target audiences are (niche, region, language), the outcomes clients want (leads, sales, brand awareness), and measurable KPIs (engagement rate, follower quality, conversion rate). A narrowly focused offering performs better than a generic “growth for hire” pitch.
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Offer account migration with full consent. If a client already has an established Twitter presence under a different team, arrange a documented, secure account transfer with explicit contractual consent. Capture proof of ownership (email confirmations, company documents) and update authentication methods immediately after transfer. This avoids ambiguity and makes audits straightforward.
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Grow organically with targeted outreach. Replace “buy followers” tactics with targeted community growth: identify industry influencers, participate in relevant Twitter Spaces, and use tailored lists to monitor conversations. Engage with questions, reply to trending posts, and reshare useful content. Thoughtful, human engagement grows valuable followers who convert.”
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