Neil Rackham
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SPIN Selling: Situation Problem Implication Need-payoff
23 editions
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published
1988
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
10 editions
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published
1996
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Major Account Sales Strategy
7 editions
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published
1989
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Managing Major Sales: Practical Strategies for Improving Sales Effectiveness
2 editions
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published
1991
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
by
4 editions
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published
1995
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The Management of Major Sales: Practical Strategies
by
3 editions
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published
1991
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Making Major Sales
4 editions
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published
1987
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SPIN® -Selling
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Alcançando Excelência em Vendas Para Grandes Clientes
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Psychology of Negotiating
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published
1985
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“Successful people ask a lot more questions during sales calls than do their less successful colleagues. We found that these less successful people tend to do most of the talking.”
― Major Account Sales Strategy
― Major Account Sales Strategy
“Success in the larger sale depends, more than anything else, on how the Investigating stage of the call is handled.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
“The building of perceived value is probably the single most important selling skill in larger sales.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
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