Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

by Neil Rackham, Lawrence Friedman, Richard Ruff

From the best-selling author of "SPIN Selling," "Getting Partnering Right" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.

Genres: Business, Relationships

237 pages, Hardcover

First published December 1, 1995

About the author

Author of the Spin Selling. Find out more about Spin Selling at http://www.huthwaite.co.uk/training-s...

Reviews

[Jorge]

Today is 2021. A very good analysis for 1996...

[Dick Aichinger · Rating 3 out of 5]

The application of effective business partnerships.