Malcolm McDonald



Average rating: 3.76 · 283 ratings · 11 reviews · 93 distinct works
Marketing Plans: How to Pre...

3.69 avg rating — 67 ratings — published 1985 — 20 editions
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Market Segmentation: How to...

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3.88 avg rating — 40 ratings — published 2004 — 16 editions
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Malcolm McDonald on Marketi...

4.20 avg rating — 10 ratings — published 2007 — 6 editions
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Strategic Marketing Planning

4.38 avg rating — 8 ratings — published 1993 — 2 editions
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Key Account Management: The...

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liked it 3.00 avg rating — 9 ratings — published 2006 — 5 editions
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Marketing Plans: A Complete...

3.57 avg rating — 7 ratings — published 2012 — 3 editions
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Marketing Accountability: A...

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4.17 avg rating — 6 ratings — published 2011 — 3 editions
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The Complete Marketer: 60 E...

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3.50 avg rating — 6 ratings — published 2013 — 4 editions
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How Come Your Marketing Pla...

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2.71 avg rating — 7 ratings — published 2002
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Marketing Accountability: H...

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4.50 avg rating — 6 ratings — published 2009 — 3 editions
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