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Marketing Classics Books
Showing 1-50 of 99
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 3.97 — 5,860 ratings — published 2003
Own the Room: Business Presentations that Persuade, Engage, and Get Results (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.00 — 52 ratings — published 2009
Range: Why Generalists Triumph in a Specialized World (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.13 — 77,157 ratings — published 2019
Death of a Salesman (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.59 — 254,217 ratings — published 1949
Power And Prediction: The Disruptive Economics of Artificial Intelligence (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.22 — 7,203 ratings — published
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.88 — 26,098 ratings — published 2012
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.88 — 6,558 ratings — published 2014
Aligned: Stakeholder Management for Product Leaders (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.29 — 31 ratings — published
The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.50 — 2 ratings — published 2014
How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.12 — 8,022 ratings — published 2020
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
by (shelved 1 time as marketing-classics)
avg rating 4.08 — 70,141 ratings — published 2001
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.96 — 6,807 ratings — published 2018
Rework (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.98 — 173,828 ratings — published 2010
Supercommunicators: How to Unlock the Secret Language of Connection (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.99 — 33,024 ratings — published 2024
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.13 — 552,439 ratings — published 2012
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.82 — 22,149 ratings — published 2018
The Hypomanic Edge: The Link Between (A Little) Craziness and (A Lot of) Success in America
by (shelved 1 time as marketing-classics)
avg rating 4.01 — 527 ratings — published 2005
How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.40 — 905 ratings — published
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.63 — 443 ratings — published 2003
The Act of Creation (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.25 — 526 ratings — published 1964
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot (Kindle Edition)
by (shelved 1 time as marketing-classics)
avg rating 3.71 — 3,907 ratings — published
Creativity Code (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.95 — 1,688 ratings — published 2019
How Will You Measure Your Life? (Kindle Edition)
by (shelved 1 time as marketing-classics)
avg rating 4.05 — 37,397 ratings — published 2012
The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.35 — 1,245 ratings — published
The Product Book: How to Become a Great Product Manager (Kindle Edition)
by (shelved 1 time as marketing-classics)
avg rating 4.10 — 1,507 ratings — published
The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.96 — 147 ratings — published 2008
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.95 — 8,326 ratings — published 2001
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.06 — 11,426 ratings — published 2011
Vision to Reality: Stop Working, Start Living (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.31 — 5,335 ratings — published 2022
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 3.93 — 5,952 ratings — published 2000
Switch: How to Change Things When Change Is Hard (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.03 — 54,452 ratings — published 2010
Influence: The Psychology of Persuasion (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.22 — 172,394 ratings — published 1984
Divining Desire: Focus Groups and the Culture of Consultation (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.03 — 32 ratings — published
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.91 — 42,176 ratings — published 2017
The Culture Code: The Secrets of Highly Successful Groups (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.25 — 34,280 ratings — published 2017
HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra)
by (shelved 1 time as marketing-classics)
avg rating 3.73 — 343 ratings — published 2019
Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
by (shelved 1 time as marketing-classics)
avg rating 4.17 — 818 ratings — published 2016
Flourish: A Visionary New Understanding of Happiness and Well-being (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.83 — 7,131 ratings — published
Feeling Good: The New Mood Therapy (Mass Market Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.06 — 33,696 ratings — published 1980
Algorithms to Live By: The Computer Science of Human Decisions (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.13 — 34,324 ratings — published 2016
Where Good Ideas Come From: The Natural History of Innovation (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 3.99 — 15,431 ratings — published 2010
Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.17 — 7,861 ratings — published 2010
Understanding Media: The Extensions of Man (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 4.10 — 4,085 ratings — published 1964
Invisible Armies: An Epic History of Guerrilla Warfare from Ancient Times to the Present (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.08 — 1,228 ratings — published 2002
Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
by (shelved 1 time as marketing-classics)
avg rating 3.56 — 348 ratings — published
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.14 — 5,219 ratings — published 2020
Trailblazer: The Power of Business as the Greatest Platform for Change (Kindle Edition)
by (shelved 1 time as marketing-classics)
avg rating 3.82 — 2,304 ratings — published 2019
Making Great Strategy: Arguing for Organizational Advantage (Hardcover)
by (shelved 1 time as marketing-classics)
avg rating 4.09 — 33 ratings — published
Never Be Lied to Again (Paperback)
by (shelved 1 time as marketing-classics)
avg rating 3.62 — 1,306 ratings — published 1998
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All (Kindle Edition)
by (shelved 1 time as marketing-classics)
avg rating 4.11 — 21,393 ratings — published 2011
