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The Product Book: How to Become a Great Product Manager

4.10  ·  Rating details ·  516 ratings  ·  54 reviews
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the prod ...more
Kindle Edition, 314 pages
Published May 1st 2017 by Product School
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Dec 17, 2018 rated it really liked it
A darn near perfect book on product management give step by step on how to implement world-changing-idea into a product and execute it to the market. I am specifically expected to learn how to launch and the framework that provided in this book is exactly what I’m looking for. No non sense and bullsh*. Plain informative and easy to follow/understand stuff. Although the lessons are from the high end people from Google, Facebook, Netflix etc., so the adaptation frameworks here are most likely for ...more
Barun Patra
Feb 06, 2021 rated it really liked it
Published by Product School, this is a book that focuses on a lot of basic actionable throughout and as PMs getting the basic stuff figured is what is the most important. Will come in very handy if you are planning on moving to the Product Management role.
Jan 20, 2020 rated it it was amazing
If don't know what a product manager is, this is your book. If don't know what a product manager isn't, this is your book. If you don't know how a product manager does her/his job, this is your book. If you don't know how a product manager has to deal with other roles in any and all of the steps of concept, development, and launching of a product, this is your book. If you don't like just conceptual books and need good examples to understand the theory, this is your book. If you don't believe in ...more
Margarita Artemyan
Oct 27, 2018 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Boni Aditya
Dec 29, 2020 rated it it was amazing
Out of all the books that Product School, this one is the best, all others don't come anywhere near the value add that this one book provides.

The books deals with every aspect of digital product manager in one stretch end to end.

There is a lot of value add.

It captures the complete journey that takes place while building the product. Of course this book isn't the end all for product management but it is a very good place to begin.

As opposed to reading tons of product management books and coll
Mar 12, 2020 rated it liked it
Shelves: work
I read this when it came out after going to several Product School events in San Francisco. It's a nice introduction to the world of product management for those who are new to it. It's informative, but not necessarily practical.

Product management isn't a brand new field (retail companies have had product and product portfolio managers for a long time), but this book was on trend for when software product management became a fast-growing and well-paid discipline in the US. It's good, but I woul
André Pimentel
Jul 19, 2018 rated it really liked it
This is a good option for anyone wants to become a Product Manager. This book has great examples to work with developer's team, Design, stakeholders, marketing and many more.

With basic and medium/advanced examples to planning a Product development lifecycle, Product metrics and launch the first version of your product or a new feature.

If you want to learn about Product Management, I'd recommend this book for you.
Phuc Le
Apr 06, 2020 rated it it was amazing
One of the great book for Product-Market fit type
Siham Khanji
Oct 05, 2020 rated it it was amazing
I really enjoyed reading this amazing book...
It was not easy, this is my first technical book, but it was enjoyable.
Dimos Raptis
Jan 02, 2021 rated it really liked it
That book had been waiting in my reading list for a while. At the time I got to read it, I had been working as a software engineer professionally for a decade, so I had the chance to collaborate closely with many product managers. I decided to read it to get an idea of what their work looks like in a bit more detail and see if there are ways I can make their life easier. This books was exactly what I was looking for, it goes through the various phases of building a product - from identifying the ...more
amir husen
Mar 02, 2021 rated it it was amazing
Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition,
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer
Romualdas Isoda
Nov 05, 2020 rated it it was amazing  ·  review of another edition
People considering becoming product managers think of Product School, the world’s first tech business school. Product School offers product management classes taught by real-world product managers working at Google, Facebook, Airbnb, LinkedIn, PayPal and Netflix.

Issue. Some can find those services super expensive as it costs thousands of USD. However, the great thing that Product School offers is The Product Book by Josh Anon and Carlos Gonzalez de Villaumbrosia.

3 key takeaways of The Product B
Madeline Wright
Apr 14, 2018 rated it liked it
I received this book download as a resource from a course I purchased. As for the content I found it useful conceptually but I came across the issue of noticing quite a few spelling/grammar errors.
My other issue was that the digital ebook wasn't a single pdf but a zipped folder where each chapter was broken into separate PDFs and the figures references were also in their own folders, which was a bit cumbersome to navigate.
I'd recommend it to anyone who wants to learn more about product managem
Sep 15, 2018 rated it really liked it
Shelves: non-fiction
This book served as a 50,000-foot overview on what goes on in the life of a product manager. I'm completing my final semester at a school in NC and must begin recruiting soon, so there's no time like the present to pound down a half dozen books on product management. I technically got it over the summer but didn't have a reason to read it until I stumbled across an impromptu networking session with Google. Anyway, the book got a little bit repetitive at places, and most of the diagrams shown are ...more
Mike Shoss
Mar 26, 2018 rated it it was amazing
After joining the Product School Toronto cohort I was recommended to read this book as part of the curriculum. It’s safe to say that the curriculum made this book. I would argue that its almost as good as a replacement for taking the course.

It’s supposed to be used to supplement the course but a lot of the key features that are touched it in the eight week program are also covered in this book. Of course you will be missing all of the real world examples that the teacher provides but if you’re t
Oct 05, 2018 rated it it was amazing
I work in marketing, but I'm always looking for new knowledge to add to my skills or develop new ones. I heard about product management time ago, and I read it about, blogs, YouTube, talks... I learn some things, but when I read this one, I finally understood in a new dimension, not just what the h*** is, but also what skills, methodologies and knowledge I need. It's not easy, but I someone want to transform his career and become product manager and you don't know how, start here. 100% recommend ...more
Dragan Nanic
Mar 10, 2020 rated it it was ok
This book is envisioned as a comprehensive overview of a product management role and what that role entails. It is written for the students without any prior knowledge of it and as such is geared more towards brief explanations and practical examples. It does not dwell into alternatives or difficult problems and is filled with gems like:

Engineering is hard, and every product needs engineers. Given that, their skills are incredibly in demand and talented engineers are worth their weight in gold!
Jun 05, 2019 rated it liked it
While it has quite a few practical pieces of advise and several tools for PMs to utilise in their role, it is also quite waterfall-y and doesn't stress the importance of user testing, MVP, and early releases as strongly as I would expect.

A junior PM or someone wanting to become a PM may go the wrong path of pleasing the stakeholders, building things and celebrating output, but that's not gonna serve you well when the user is the one who decides and the outcome is the one that matters.
Joshua Tanuwidjaya
Oct 24, 2020 rated it it was amazing
I started reading this book when I have got my first job as an Associate Product Manager. It is a comprehensive book about how PM works, mostly pictured in the product development life cycle. This book dives into the details on being a good PM throughout the life cycle, especially when communicating with designers and engineers! Will open this book again definitely when i’m finding troubles in my day to day.
Tathagat Varma
Jun 18, 2017 rated it liked it
A good high-level map for a rookie product manager, especially in the context of B2C products. The book is an easy read (though I wish there were more industry examples, especially from the public domain) and builds the overall "process" flow very well, and is quite current in its ideas and approach. ...more
Mar 08, 2018 rated it it was amazing
Are you looking for a book about Product Management? Or do you want to understand what drives the company you are working? Maybe you want to know something about management? I've got good news for you. That book is an excellent choice.

P.S. Must read for team/tech leads or senior software developers.
Mikhail Filatov
It can be a good introduction to PM discipline, but it's more like a set of lectures vs. a real book.
E.g., an example -a startup called "Moovers"- is introduced but after that is forgotten for a couple of chapters. Authors also can't reconcile a modern fad aka "Lean startup" with waterfall (with the detailed PRD, etc.) praising Lean but actually describing waterfall-like LC.
Prateek Agarwal
Jul 19, 2020 rated it really liked it
It was a very good book for someone with very little idea of the field to get a sense of everyday PM work and how to break into it. However, as I was already working as a PM quite a few things were redundant for me. But I wished I found this book when I started to move to a PM role. Every aspiring PM should read it and every PM should at least skim through it.
Nov 30, 2020 rated it really liked it
Great read for beginners, drafting a broad scope and pointing out in detail chosen parts of the Product Management - yet for me it was a bit of a unbalance between 'pre-launch' and forgotten 'post-launch' activities, which I presume should be treated more evenly.
Overall - good start and a jumping point to more extended reading.
Tiffany McCrary
Jan 20, 2021 rated it really liked it
4.5 stars. The best book on product management I’ve read so far. Super application based and goes through each step of the product planning, design, development and launch process with helpful tips and relatable examples. Helpful for those at small and enterprise level companies alike. I already know I will have this book for a long time in my career to reference back to.
Diego Eis
May 18, 2018 rated it really liked it
This is a great book about product management. It bring the basics in detail to cover all responsibilities of a product owner or a product manager... I recommend to everyone that works with product, not only Pm/PO, but devs and Designers too.
Dec 31, 2018 rated it really liked it
A great introduction and quick summary for lots of elements of product management, ux, design, marketing, engineering, etc. Wish it had more book recommendations and tool links at the end of each chapter but still excellent.
Jan 16, 2019 rated it it was amazing
This book was really well written for people looking to break into product management. It was a very comprehensive overview of how a Product Manager should get the work done with the highest quality. Definitely referring back to it for all my interviews!
Udaykiran Joshi
Very useful insights into what goes into the product management in general! Briefly touches all the stages of the life cycle, provides useful tips and advice on how to work with key stakeholders. Highly recommend for all the folks who are new or curious to know what goes into Product management!
Maksym Karazieiev
Oct 17, 2019 rated it it was amazing
Shelves: po
Very nice intro into the product manager role with a lot of advice and hints for novices. It is also a quite interesting overview of the whole product development cycle. Would be a great book for beginner POs and quite trivial things for experienced ones
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29 likes · 7 comments
“PMs manage products, not people, so they must achieve everything using soft influence, effective communication, leadership, and trust—not orders.” 2 likes
“Product managers are like the conductor in an orchestra. The conductor never makes a sound but is responsible for making the orchestra as a whole sound awesome to deliver a great performance to the audience.” 1 likes
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