John W. Mullins


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John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Since becoming a business school professor in 1992, John has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and tJohn Mullinshe Journal of Product Innovation Management. His research has won national and international
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Average rating: 3.92 · 1,097 ratings · 58 reviews · 7 distinct worksSimilar authors
Getting to Plan B: Breaking...

4.01 avg rating — 750 ratings — published 2009 — 7 editions
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The Customer-Funded Busines...

3.78 avg rating — 114 ratings — published 2014 — 4 editions
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The New Business Road Test:...

3.89 avg rating — 4,677 ratings — published 2003 — 14 editions
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Marketing Management: A Str...

3.40 avg rating — 55 ratings — published 2001 — 14 editions
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Marketing Strategy: A Decis...

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3.83 avg rating — 12 ratings — published 2013
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Il business road test

it was amazing 5.00 avg rating — 2 ratings
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Marketing Strategy: A Decis...

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3.71 avg rating — 42 ratings — published 1991 — 19 editions
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Marketing Strategy: A Decis...

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“The story of Whole Foods Market provides dramatic evidence of the power of macro trends to create opportunities that savvy entrepreneurs can capitalize on. Such trends – in this case, sociocultural ones – create groups of customers having needs not served well by incumbent companies. The trend towards health and nutrition that began in the 1980s is still going strong,”
John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up

“Successful entrepreneurial ventures are about serving customers and their needs and resolving their pain. Not just any customers. Target customers. It”
John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up

“There is a tide in the affairs of men, which, taken at the flood, leads on to fortune . . . We must take the current when it serves, or lose our ventures. William Shakespeare1”
John W. Mullins, The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up



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