The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
There isn't a business in America that doesn't want to be more creative in its thi ...more
I value a non-fiction work on its steep learning curve, proper data & facts and precise construction. I cannot say that the book performed very well in all criteria.
The book does offer good insights into product development & pave ways into creative process. But the construction could have been more organized. Well you can forgive that for a first book & the fact that it is about “creative process”.
It does lack insights driven by proper data/facts. All that insight ...more
Still, I did take away quite a few notes, that seem to influence my thinking in general, almost right away.
- I feel like I became more observant, things around me offer more opportunities
- I like the idea of "everything can be improved", and it gives me a fresh look
- Prototype early, prototype often
- So many different way ...more
While many of the examples (e.g. Palm V) were dated, this book remained a very interesting read. Through ample supply of fun stories, I got a glimpse of the day in and out of innovators' life at Ideo.
While design thinking becomes very popular these days and there are many workshops offering the experience (e.g. in 1 - 2 days) in a more defined and succinct way, it becomes even more valuable for me to learn about where the history/the journey/the enthusiasm was rooted. Just like how I think ab...more
Try stuff & then ask for forgiveness
Fail often to succeed sooner
Innovate or die
There are always more opportunity to create excitement then you think.
Never underestimate the barrier to people accepting a new idea
Routine is the enemy of innovation. Break the rules, let the colours spill
Entering fun competition & mastering fundamentals.
Creating seamless wow experience: Learning from Vegas & AU. How could you turn ___ into fun experie ...more
This book was a good read. Lots of fun stories about the experiences IDEO has had in practicing innovation. While it doesn't provide the silver bullet answer to your problems, it provides great tips on topics like brainstorming, and serves as a reminder that innovation is something that we should all make an effort to practice every day. I particularly enjoyed the sections where the stories offered up examples of finding inspiration in unexpected indust ...more
It also stands as a company brochure to promote and share the best practices at IDEO (world leading design firm), Kelley’s firm.
All concepts and techniques are illustrated by case studies and real-world examples, so that every reader can understand and most importantly apply that knowledge.
The concepts though are even more relevant and important today than that hey we’re back then.
This book will help you apply the concepts of Design Thinking to you company, product, service or software.
Although the stories are inspiring it offers little insight into the actual methods of design thinking used by IDEO. The culture at IDEO is very inspiring and there are lessons to be learnt.
I reckon if you want to read this to learn about design thinking stay away. However if you want to learn about an amazing company culture this book is wonderful.